Marketing, Entrepreneurship and Life
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Marketing, Entrepreneurship and Life
Marketing strategy, entrepreneurship, life and everything in between
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How to Generate Great Lifestyle Business Ideas with Rasmus Lindgren

How to Generate Great Lifestyle Business Ideas with Rasmus Lindgren | Marketing, Entrepreneurship and Life | Scoop.it
How to generate great Lifestyle Business Ideas with Danish lifestyle entrepreneur, Rasmus Lindgren. Lifestyle Business Ideas vs Lifestyle Business Models.
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IT Peer Network: Will digital technologies transform the world?

IT Peer Network: Will digital technologies transform the world? | Marketing, Entrepreneurship and Life | Scoop.it
A while ago, looking for articles on the digital transformation, I ran into an version of the Strategy + Business e-magazine.
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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Marketing, Entrepreneurship and Life | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
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Ellyn Winters's curator insight, June 19, 2013 8:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 9:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 5:07 AM

How to use design to help make a website more appealing.

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Hashtags make their debut on Facebook

Hashtags make their debut on Facebook | Marketing, Entrepreneurship and Life | Scoop.it
Hashtags have found their way into Facebook. The company announced the rolling out of the long-awaited feature on Wednesday.
Currently only available to a limi

Via Cendrine Marrouat - cendrinemarrouat.com, Gerrit Bes, Ilkka Olander
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JUAN ANTONIO MUÑOZ YEBENES's curator insight, June 14, 2013 1:47 PM

# Bienvenido a facebook # Mr. Hashtahg

Héctor Darío Sánchez Gómez's comment, June 14, 2013 6:35 PM
Buena por esa. OSOMAYOR.
unspy's curator insight, June 19, 2013 5:57 PM

To be clear, what this feature means is that the hashtags will be clickable and grouped together on a page.  Each hashtag will have its own unique Facebook URL with a status update box at the top.  This is great news, because it means you can drive traffic to that URL from your site, Blog or other social platforms to engage users and create even more conversation.

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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Marketing, Entrepreneurship and Life | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
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Peg Corwin's curator insight, June 17, 2013 5:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 5:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 11:13 PM

Even more reasons to love Pinterest...

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Retail Paid Search Competition Heats Up with New Entrants - Search Engine Watch

Retail Paid Search Competition Heats Up with New Entrants - Search Engine Watch | Marketing, Entrepreneurship and Life | Scoop.it
Retail Paid Search Competition Heats Up with New Entrants Search Engine Watch Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work...
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How do you get a mentor in the Age of Entrepreneurship? - PandoDaily (blog)

How do you get a mentor in the Age of Entrepreneurship?
PandoDaily (blog)
The way we work is profoundly changing and it's affecting everyone.
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Marketing, Entrepreneurship and Life | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss, Robelen Bajar
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Marketing, Entrepreneurship and Life | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Marketing, Entrepreneurship and Life | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
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Des Walsh's curator insight, May 20, 2013 8:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 2013 5:29 PM

The longest infographic ever made >

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Vivek Wadhwa: Don’t Confuse Investors with Mentors

Vivek Wadhwa: Don’t Confuse Investors with Mentors | Marketing, Entrepreneurship and Life | Scoop.it
VIVEK WADHWA: What you want in a mentor is someone who truly cares for you and who will look after your interests and not just their own.

Via Marylene Delbourg-Delphis
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Automation Doesn't Mean Less Humanization | Personal Branding ...

Automation Doesn't Mean Less Humanization | Personal Branding ... | Marketing, Entrepreneurship and Life | Scoop.it
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

Via Sandra Brevett
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What Would-Be Entrepreneurs Fear Most About Starting Up

What Would-Be Entrepreneurs Fear Most About Starting Up | Marketing, Entrepreneurship and Life | Scoop.it
An unstable income is almost always guaranteed when just starting your business, but research shows it's one of the top fears that keeps Americans from...

Via Sónia Laima
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Sónia Laima's curator insight, April 3, 2013 5:40 PM

Relatively few take the plunge: what's stopping them? 

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Want To Be Happier? Stop Comparing Yourself To What You See On Social Media

Want To Be Happier? Stop Comparing Yourself To What You See On Social Media | Marketing, Entrepreneurship and Life | Scoop.it
It's easy to compare your life to what's happening on your Facebook feed, but don't be fooled: those people aren't always so happy. Here's how to... (RT @jokoanwar: Selamat pagi, teman-teman..
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Getting beyond busy… | Prowess 2.0 Women in Business

Getting beyond busy… | Prowess 2.0 Women in Business | Marketing, Entrepreneurship and Life | Scoop.it
Doing less, better, could be the route to riches in both your business and your life.

Via Deb Bailey
Robelen Bajar's insight:

There's a difference between being busy and being productive.

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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Marketing, Entrepreneurship and Life | Scoop.it

Read full Robin Good's insight below.

"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."

Request an invite here: http://www.opentopic.com


Via Robin Good, Giuseppe Mauriello
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Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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Collaborative Economy: Live Like Royalty Without Owning a Throne | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Collaborative Economy: Live Like Royalty Without Owning a Throne | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Marketing, Entrepreneurship and Life | Scoop.it

Via Marylene Delbourg-Delphis
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6 Outrageous Lies You Believe About Achieving Success - Self Stairway

6 Outrageous Lies You Believe About Achieving Success - Self Stairway | Marketing, Entrepreneurship and Life | Scoop.it
6 lies that you believe about achieving success and the truth behind each lie.

Via Dr. Susan Bainbridge
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10 people who learned social media can get you fired - CNN

10 people who learned social media can get you fired - CNN | Marketing, Entrepreneurship and Life | Scoop.it
International Business Times 10 people who learned social media can get you fired CNN (CNN) -- At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social...
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Marketing, Entrepreneurship and Life | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke, Robelen Bajar
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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In the Digital Age, What Becomes of the Library? | MindShift

In the Digital Age, What Becomes of the Library? | MindShift | Marketing, Entrepreneurship and Life | Scoop.it

Public libraries should move away from being ‘houses of knowledge’ and move more towards being ‘houses of access.’ This is what the public is asking for and we are here to serve them


Via Ilkka Olander
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Marketing, Entrepreneurship and Life | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

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5 Things To Keep In Mind When You Are Offered Equity In A Company

5 Things To Keep In Mind When You Are Offered Equity In A Company | Marketing, Entrepreneurship and Life | Scoop.it
Small entrepreneurial companies usually offer grants of common stock or positions in an employee stock option plan to employees and other key participants such as contractors, board members, advisers and major vendors.
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How A Young Community Of Entrepreneurs Are Rebuilding Detroit | Fast Company | Business + Innovation

How A Young Community Of Entrepreneurs Are Rebuilding Detroit | Fast Company | Business + Innovation | Marketing, Entrepreneurship and Life | Scoop.it
Can entrepreneurs save the city Nothing else seems to be working.

Via Marylene Delbourg-Delphis
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