Marketing in English
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Marketing in English | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via David W. Deeds
Angie Ruiz Diaz's insight:

Great Google tools to keep having fun with Google 

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David W. Deeds's curator insight, October 14, 2013 7:39 AM

It's true...I didn't know about most of 'em! ;)

Alexina's curator insight, October 14, 2013 1:50 PM

I was not aware of many of these tools. One's that coincided with my interests are Google Fonts that lists 629 open source font familes; Googe Ngram Viewer that you use to search for keywords in millions of online books; and Google Trends to find hot searches or trends orf a serach term over time.

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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi
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Ten Tips for Using LinkedIn for Sales Prospecting

Ten Tips for Using LinkedIn for Sales Prospecting | Marketing in English | Scoop.it
LinkedIn can be a source of new leads and tangible revenue. One of our sales experts discuss how they used LinkedIn to deliver against their sales targets.
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When Will SEO Die? The Death of SEO

When Will SEO Die? The Death of SEO | Marketing in English | Scoop.it
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How to Use Instagram for Content Marketing

How to Use Instagram for Content Marketing | Marketing in English | Scoop.it

What are you trying to communicate with your overall content marketing strategy? If you don’t know, you can bet your followers won’t. Whether you’re the generous brand focused on raising awareness for homelessness or the funny brand that makes videos to make people laugh, you want to use Instagram to reinforce that message.

Look at how some brands do it!

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Social Media Fun Facts and Stats

Social Media Fun Facts and Stats | Marketing in English | Scoop.it
Social media is crucial to business success, and the proof is in the numbers! Have a look at these social media fun facts and stats and see for yourself!
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How to Use Nofollow Tags and Why You Need Them

How to Use Nofollow Tags and Why You Need Them | Marketing in English | Scoop.it
There are occasions where you want to link to something, but you don't want to transfer any
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Easy Tips for Writing Better Tweets

Easy Tips for Writing Better Tweets | Marketing in English | Scoop.it
Angie Ruiz Diaz's insight:

1. Use no more than two hashtags per tweet. If you include any more, your tweet will look like spam.

2. Avoid slang and abbreviations. Your followers may not know that AFAIK means "as far as I know," but they will understand "I think."

3. Don't be afraid to use symbols. They can help you save space and make your tweets look cleaner. For example, replace "and" with an ampersand.


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Create Customer Connections with a Content Marketing Mix

Create Customer Connections with a Content Marketing Mix | Marketing in English | Scoop.it
You can’t turn a page today without reading another article extolling the virtues of content marketing. With good reason -- content strategies are more creative than ever.
Angie Ruiz Diaz's insight:

Today, it's all about content... appropriate content...

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101 Awesome Marketing Quotes

Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds. To remind you of the amazing marketing opportunities awaiting us in 2011, here is a compilation of insightful thoughts by industry gurus...

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Quotes that apply to marketing and life, too.

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Infographic: The Twitter Stats Marketers Need to Know

Infographic: The Twitter Stats Marketers Need to Know | Marketing in English | Scoop.it

With more than 500 million users having sent 170 billion tweets, there’s no doubting the reach and potential marketing impact of Twitter.

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Scoop This: A Comprehensive Guide to Scoop.it for Content Curation - Search Engine Journal

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation - Search Engine Journal | Marketing in English | Scoop.it
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing i
Angie Ruiz Diaz's insight:

I´m just starting with this tool and I think I´m going to love it! As Gabriella Sannino says in her article: "Scoop.it is like being your own newspaper editor." An opportunity to share content, with your personal view.  “…curation online also has to demonstrate: mastery, passion, knowledge and expertise. Without such additional layers, a curated collection of links is just a collection of links.”

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The Secrets of Email Lead List Vendors | Social Media Today

The Secrets of Email Lead List Vendors | Social Media Today | Marketing in English | Scoop.it
The first one to the lead has the best shot. A client that receives a lead today likely did so because a competitor whose contract is coming up got it yesterday.
Angie Ruiz Diaz's insight:

Do not buy a list!... Better build up your own contact database with people you know will be interested in listening to you and your business.

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101 Vital Social Media and Digital Marketing Statistics | Social Media Today

101 Vital Social Media and Digital Marketing Statistics | Social Media Today | Marketing in English | Scoop.it
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.
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What is Growth Hacking?

Growth Hacking

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the on line marketing eco-system, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing which are already mainstream.

Angie Ruiz Diaz's insight:

The future of Marketing is here?

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Marketing in English | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via David W. Deeds
Angie Ruiz Diaz's insight:

Great Google tools to keep having fun with Google 

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David W. Deeds's curator insight, October 14, 2013 7:39 AM

It's true...I didn't know about most of 'em! ;)

Alexina's curator insight, October 14, 2013 1:50 PM

I was not aware of many of these tools. One's that coincided with my interests are Google Fonts that lists 629 open source font familes; Googe Ngram Viewer that you use to search for keywords in millions of online books; and Google Trends to find hot searches or trends orf a serach term over time.

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What Does Google's Hummingbird Update Mean For Your SEO Efforts? Nothing

What Does Google's Hummingbird Update Mean For Your SEO Efforts? Nothing | Marketing in English | Scoop.it
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked?
Angie Ruiz Diaz's insight:

“Does this mean SEO is dead?” Danny Sullivan answers:

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

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INFOGRAPHIC: Gmail: 9 years and counting

INFOGRAPHIC: Gmail: 9 years and counting | Marketing in English | Scoop.it

Simply put, whether you’ve been a Gmail user for 9 years or 9 months, your input helps us continue to keep Gmail current and useful. Thanks for taking this journey with us, and onward to year ten!


Via Peter Azzopardi
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Peter Azzopardi's curator insight, April 10, 2013 5:09 PM

By far, the best email there is.

Syd Grant's curator insight, October 17, 2014 11:55 AM

Gmail is very fast, and just awesome for checking emails. It is easy to sort things.

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How To Use HTML Meta Tags

How To Use HTML Meta Tags | Marketing in English | Scoop.it
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.
Angie Ruiz Diaz's insight:

Meta keywords are Out of Fashion!

Meta titles and descriptions are still usefull.

And the other meta tags??

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Hashtags: Just Because You Can, Doesn't Mean You Should

Hashtags: Just Because You Can, Doesn't Mean You Should | Marketing in English | Scoop.it

These days, hashtags are everywhere... But just because you can, doesn´t mean you should.

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What Exactly Does Google Consider High Quality Marketing Content?

What Exactly Does Google Consider High Quality Marketing Content? | Marketing in English | Scoop.it
Read through Google's quality guidelines, what they mean, and how it should adjust your SEO and content strategy.
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2 Million LinkedIn Groups

There have been more than 2 million Groups created around almost every topic imaginable -- from entrepreneurship, philanthropy and careers to social and digital
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20 Inspiring SlideShare Presentations Every Marketer Should See

20 Inspiring SlideShare Presentations Every Marketer Should See | Marketing in English | Scoop.it

Get inspired to create your own SlideShare presentation by checking out these 20 SlideShare presentations for marketers.


Via Kamal Bennani
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V.K. Ramsey's curator insight, August 22, 2013 4:01 AM

very cool!

Pam Hege's curator insight, August 22, 2013 8:47 AM

Some good stuff here that can be used in a variety of ways.

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15 tips for better company page updates infographic

LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? The
Angie Ruiz Diaz's insight:

For those who are trying to revamp their Linkedin Company Profiles, 15 simple tips that could make the difference.

You are probably applying most of them but... you never know ;)

 

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How to Build a United Marketing Team in a Decentralized Business

How to Build a United Marketing Team in a Decentralized Business | Marketing in English | Scoop.it
General Management - In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
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How People Use the Internet [INFOGRAPHIC]

How People Use the Internet [INFOGRAPHIC] | Marketing in English | Scoop.it
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!

 

So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.

 

Find more statistics and data at the infographic or article link.


Via Lauren Moss, João Greno Brogueira
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David W. Deeds's curator insight, August 4, 2013 1:00 PM

Thanks to Lauren Moss.

LETP's curator insight, August 4, 2013 8:10 PM

Some useful facts! :)

9Dotstrategies's curator insight, September 3, 2013 11:25 PM

How People Use the Internet?