Marketing Effective Strategies
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Marketing Effective Strategies
This post is intended for people to share their insight regarding effective marketing and advertising strategies.
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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Marketing Effective Strategies | Scoop.it

Excerpt from article on Search Engine Watch:
"Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
(Here just is the list).


- Keyword Research:
1. Wordstream
2. Keyword Eye Basic
3. YouTube Keyword Tool
4. Übersuggest

- Content Tools:
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
7. Copyscape

- Technical Tools:
8. Xenu's Link Sleuth
9. Robots.txt Generator
10. Robots.txt Checker
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. Structured Data Testing Tool
17. XML Sitemap Generators
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit..."

Each tool is analyzed with some information. Read full original article:
http://searchenginewatch.com/article/2303494/21-Best-FREE-SEO-Tools-for-On-Page-Optimization

 


Via Giuseppe Mauriello
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malek's curator insight, October 31, 2013 8:13 AM

The odd couple "quality and Free", a well picked list.

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Tampa Digital Marketing Company - Zidan Marketing

Tampa Digital Marketing Company - Zidan Marketing | Marketing Effective Strategies | Scoop.it
Digital marketing can take your company to the next level. Hiring a Tampa digital marketing company can help your business get there.
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Marketing Blog Tampa: Everyone Of Us Can Improve: Our Business Will Benefit

Marketing Blog Tampa: Everyone Of Us Can Improve: Our Business Will Benefit | Marketing Effective Strategies | Scoop.it
Business advice is easy to get. People want to give you their input on how you should be. We never do the same to ourselves.
zidanmarketing's insight:

People love to tell you what you need to or should do. There are countless self proclaimed subject matter experts. A lot of times we act on the suggestions.

 

We rarely provide this insight on ourselves. We should be constantly assessing ourselves. This will enhance more than our business life. It enhances individual character.

 

#business   #selfmotivation  

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What's the Best Way to Communicate With Your Users?

What's the Best Way to Communicate With Your Users? | Marketing Effective Strategies | Scoop.it
The number of channels you can use to communicate with users continues to rise.

Via Kamal Bennani
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Marketing Blog Tampa: Grow Your Facebook Page - Without Facebook Ads

Marketing Blog Tampa: Grow Your Facebook Page - Without Facebook Ads | Marketing Effective Strategies | Scoop.it
Facebook for business is essential. Facebook advertising is inexpensive and effective. There are other ways to grow your Facebook audience.
zidanmarketing's insight:

Facebook ads are extremely effective. They can fit in any advertising budget. There are still a lot of skeptics. That's ok, as long as they make efforts to grow their online community. 

 

There are many ways to substantially grow your page without purchasing advertisements. There are also a lot of benefits to this tactics. 

 

#facebookmarketing #socialmediamarketing #internetadvertising 

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Marketing Blog Tampa: Social Media For Business: Social Media Risks

Marketing Blog Tampa: Social Media For Business: Social Media Risks | Marketing Effective Strategies | Scoop.it
Social media is great for all businesses. Some businesses feel the need to weigh the pros and cons of social media.
zidanmarketing's insight:

Social media for business is great on a number of levels. Still many businesses feel the need to weight the pros and cons Participating on social media has become an unwritten law for business. The only con really is what will happen if your not actively engaging on social platforms.

 

#socialmedia   #socialmediamarketing   #socialmediabusinesstips  

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Marketing Blog Tampa: SEO Changes - Lack Of Experience Can Be Beneficial

Marketing Blog Tampa: SEO Changes - Lack Of Experience Can Be Beneficial | Marketing Effective Strategies | Scoop.it
SEO is rapidly changing. Many people are clinging onto old ideals. Adding new people can work in your favor. It requires the perfect mix of SEO experience and ambition.
zidanmarketing's insight:

SEO is changing by the minute. Successful SEOs have embraced the change. Those who haven't are getting left behind.

 

This is a great time for new people to get into the game. New SEO professionals don't have old ideals to cling onto. The right mix of experience with young ambition can lead any business to achieve their goals.

 

#seo #marketing 

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Marketing Blog Tampa: Blog Sites: Decide If You Should Have Multiple Blogs

Marketing Blog Tampa: Blog Sites: Decide If You Should Have Multiple Blogs | Marketing Effective Strategies | Scoop.it
Bloggers create multiple blogs. This decision is right for some. Multiple blogs, isn't the best solution for all bloggers.
zidanmarketing's insight:

Back Up/Supply Energy Through Cloud

 

Many bloggers have more than one site. This benefits a lot of them. It allows the blogger to create different sites for different topics. Almost every blogger considers the option of creating multiple sites. 

 

#blog #blogging 

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Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert

Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert | Marketing Effective Strategies | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

 

Condensed...

 

In addition, try these five ideas for making video a powerful contributor to your successful campaigns.

1. Boost email clickthroughs and sharing

2. Grow interest through display advertising

3. Increase the impact of retargeting

4. Reach more viewers via paid search

5. Get pinned and Instagrammed


Via marketingIO
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art smith's curator insight, August 12, 2013 11:07 AM

@GayTVusa #ARTofHYPE

Mikko Jarvenpaa's curator insight, August 23, 2013 9:05 PM

You know you have to do video, but do you know how to get the most out of it?

Nick Peperell's curator insight, November 23, 2015 3:39 AM

With the growth of ecommerce, what will the best performing videos look like?  30 - 60 seconds length with some augmented infographic!

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Marketing Blog Tampa: Innovative Marketing Ideas: Great Marketing Starts With Great Ideas

Marketing Blog Tampa: Innovative Marketing Ideas: Great Marketing Starts With Great Ideas | Marketing Effective Strategies | Scoop.it
Innovation is a key element to the success of a business. Creative thinking is the starting point for innovative marketing.
zidanmarketing's insight:

Creative Thinking is what sets good businesses apart from great businesses. Innovation provides an edge that is a true advantage. All Great marketing starts with an idea. Innovators are the pioneers of great ideas.

 

#innovativemarketing #guerrillamarketing #marketing 

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Advertising via Social Media Channels - Does it Work? - QR Code Press

Social media channels such as Facebook and Twitter made advertising affordable even to small business owners, so to speak. Setting up social media accounts (Advertising via Social Media Channels - Does it Work?
zidanmarketing's insight:

I am a huge social media advocate! Thanks for sharing!

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3 Important Facebook Marketing Tips for Small Businesses Owners

3 Important Facebook Marketing Tips for Small Businesses Owners | Marketing Effective Strategies | Scoop.it
Facebook Marketing Tips for Small Businesses Owners:By using Facebook advertising, you can target the prospects based on their age, interests and marital status.
zidanmarketing's insight:

Facebook advertising is becoming more accepted. Internet marketing now dominates both television and radio. Major media always adapts, it will be interesting to see how they fully transition. 

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Marketing Blog Tampa: Google Plus Email: Case Study Analysis

Marketing Blog Tampa: Google Plus Email: Case Study Analysis | Marketing Effective Strategies | Scoop.it
Recently we tested Google Plus' feature to email circles. We tracked to effective conversion rate of traffic generated from the email.
zidanmarketing's insight:

Here is the conclusion to my #googleplus case study. I analyzed the conversion rate of the email circles feature. I found the results interesting, and hope you find the information valuable.

 

#googleplusmarketing #socialmedia 

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Marketing Blog Tampa: Everyone Makes Money From The Internet

Marketing Blog Tampa: Everyone Makes Money From The Internet | Marketing Effective Strategies | Scoop.it
The internet offers unlimited earning potential. Many of us already make money online without realizing it.
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Marketing Blog Tampa: Passive Advertising Is An Art That Must Be Mastered

Marketing Blog Tampa: Passive Advertising Is An Art That Must Be Mastered | Marketing Effective Strategies | Scoop.it
Passive advertising is a skill. If properly mastered, passive advertising is extremely rewarding.
zidanmarketing's insight:

Passive advertising is very effective. If can also be extremely beneficial. In order to master the art of passive marketing, first have an idea of what your best options are.

#marketingstrategy #marketing #advertising

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Marketing Blog Tampa: Moto X vs Iphone - It's All A Matter of Preference

Marketing Blog Tampa: Moto X vs Iphone - It's All A Matter of Preference | Marketing Effective Strategies | Scoop.it
The Moto X looks promising. iPhone's features are still a mystery, except for one. The new iPhone will offer fingerprint recognition.
zidanmarketing's insight:

The new iPhone is said to have fingerprint recognition software. It's competitor, the Moto X is said to have advanced voice recognition software. How is the call quality?

 

#iphone #motox #smartphone #technology 

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Marketing Blog Tampa: Facebook Depression: Logical Facebook Depression Overview

Marketing Blog Tampa: Facebook Depression: Logical Facebook Depression Overview | Marketing Effective Strategies | Scoop.it
Facebook has been linked to increased depression. Depression is increasing, but it spans beyond Facebook.
zidanmarketing's insight:

Facebook is receiving scrutiny over the alleged impact it has on increasing depression. There may possibly be a relationship between the two. This by no means puts the onus on Facebook. Social media is intended to provide a pleasant social experience.


#facebook#socialmedia


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Marketing Blog Tampa: Something To Consider About Google Adwords

Marketing Blog Tampa: Something To Consider About Google Adwords | Marketing Effective Strategies | Scoop.it
Google Adwords built Google's empire. Many companies reap the benefits of Adwords. Others take a different stance.
zidanmarketing's insight:

Google Adwords was Google's original source of revenue. It was there only revenue source for awhile. Numerous businesses have benefited from Google Adwords.

 

There are people who view the advertising as ineffective. If it did't work, Google probably wouldn't have generated billions annually. Organic rankings take away business from Ads, but there is still a market for SEM.

 

#adwords #searchenginemarketing #sem #internetmarketing 

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Marketing Blog Tampa: Email Marketing: It's A Not Numbers Game

Marketing Blog Tampa: Email Marketing: It's A Not Numbers Game | Marketing Effective Strategies | Scoop.it
Email marketing was one of the first internet marketing methods. Businesses still use it in hopes of acquiring online fortunes. Email marketing isn't what it used to be.
zidanmarketing's insight:

Email marketing is one of the earliest internet marketing techniques. It has lost a lot of its luster. Email marketing still has people hopeful that it's their solution to success.

 

People often get distracted by the amount of people are on an email list. They lose sight of the likelihood that their campaign might not convert. Most people don't do business through random emails.

 

People do do business with people they know and trust. Email is a great way to keep in contact with a large number of people. Referred business can be generated by keeping in contact through email. That is actually  fantastic way to generate business.

 

So email offers one of the least likely ways to generate business, as well as one of the most effective. It is all in the marketing approach.

 

#emailmarketing #internetmarketing 

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Marketing Blog Tampa: Vine Videos - The Advantage Of Vine's Time Limit

Marketing Blog Tampa: Vine Videos - The Advantage Of Vine's Time Limit | Marketing Effective Strategies | Scoop.it
Viine has changed the social video world. Vine has created a category of its own. Twitter owns the micro-video platform.
zidanmarketing's insight:

Vine is the latest social sensation. Vine is owned by twitter. Vine is a unique micro-video sharing platform. It functions on mobile devices. The new niche has created a huge following.

 

Videos have a time cap of six seconds. This is great for our ADD generation. Videos will have viewers wanting more. Each clip automatically repeats. This means it will naturally receive more views. That is every marketers dream.

 

#vinevideo #socialvideo #socialmedia 

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Marketing Blog Tampa: SEO Ranking: Think Beyond Keyword Ranking

Marketing Blog Tampa: SEO Ranking: Think Beyond Keyword Ranking | Marketing Effective Strategies | Scoop.it
SEO encompasses numerous factors. One SEO factor is keyword utilization. This is important, but it can distract SEOs from the big picture.
zidanmarketing's insight:

Keyword selection is important. It is one of many SEO elements. Focusing too much on a keyword can be distracting. It can distract the content creator from the intent of the content. 

 

Your objective should be clear. Keyword placement should naturally flow. There is a much bigger picture. That includes minimal bounce rate. Having low quality content will likely increase bounce rate.

 

Conversion is the ultimate victory. If you have a high bounce rate, conversion is unlikely. 

 

#seo #contentmarketing #keywordstuffing 

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Marketing Blog Tampa: In House Social Media Marketing Or Outsource

Marketing Blog Tampa: In House Social Media Marketing Or Outsource | Marketing Effective Strategies | Scoop.it
The person in charge of social media marketing should be well qualified. Many companies contemplate between assigning the task of social media marketing internally or hiring an agency.
zidanmarketing's insight:

An employee wouldn't be hired this way. They would incur a screening process. Which would consist of evaluating the candidates worthiness. The same should be applied when deciding who will head your social media marketing.

 

Hiring a social media marketing company is another option. Many businesses are hiring these companies. Use the same screening process as you would in the employee scenario. 

 

Keep in mind that there isn't a universal solution. Each business is different. Therefore the best solution for each business is also different. 

 

#socialmedia #socialmediamarketing 

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Advertising and the importance of originality - by Michelle Wilkinson - Helium

Advertising and the importance of originality - by Michelle Wilkinson - Helium | Marketing Effective Strategies | Scoop.it
The whole point of advertising is to get a product noticed, and so the more original and distinctive an advertisement is the more likely it is to ..., Michelle Wilkinson (Advertising and the importance of originality
zidanmarketing's insight:

Thanks for covering this topic. All too often, people get caught up comparing themselves to others. They should be focused on being different.

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Twitter / Justin_Young14: Advertising food inside a ...

Twitter / Justin_Young14: Advertising food inside a ... | Marketing Effective Strategies | Scoop.it
Advertising food inside a bathroom stall... genius. http://t.co/wXTdOSb1It
zidanmarketing's insight:

Thanks for sharing!

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Marketing Blog Tampa: Market A Blog Post - Generate Blog Traffic

Marketing Blog Tampa: Market A Blog Post - Generate Blog Traffic | Marketing Effective Strategies | Scoop.it
Getting your blog noticed requires blog marketing. Blog marketing is a brains over brawn process. If done effectively, your blog will rise to the top.
zidanmarketing's insight:

Marketing your blog content is just as important as the content. Regardless how great, people still need to hear about your blog. Effectively marketing your blog and its content will get it noticed. People talk about things they like. If your blog is one of them, they will talk about it. Once this happens, you have initiated the marketing domino effect.

 

#blogging #blogmarketing #internetmarketing 

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