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What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media.
But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social mediais a waste of time, more than half have closed leads from social media channels.
These stats, along with many more — such as which social media platforms see the most use by marketers (hint: Facebook) — were compiled into the infographic by the people at Webmarketing123, which backed the survey:
Pero, que en 2012 el 53% incrementará su presupuesto en SEO dado que ha sido lo que más repercusión ha tenido en sus objetivos.
SEO, SEM, Social Media, Mobile Marketing, ... sea lo que sea, ¡estaremos bien preparados!