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Chatbots are gaining traction

Chatbots are gaining traction | Marketing digital | Scoop.it

Chatbots are gaining popularity globally, according to a new survey by LivePerson.

The survey, which incorporated over 5,000 consumers from six countries, found that 38% of consumers globally rated their overall perception of chatbots as positive.

Only 11% of those surveyed globally reported a negative perception of chatbots, while the remaining 51% had neutral stances. The results could bring a sigh of relief to bot developers concerned about recent reports of negative user experiences.

Author : Laurie Beaver


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Une ferme à clics et ses 10000 portables

Une ferme à clics et ses 10000 portables | Marketing digital | Scoop.it

Voici à quoi ressemble l'arrière-boutique d'une ferme à clics : des dizaines de smartphones montés en batterie, connectés à des ordinateurs de contrôle qui pilotent les clics, « like » et autres téléchargements de ces téléphones fantômes. A chaque action d'un « bot », une petite sonnerie retentit, et dans cette vidéo, il y a beaucoup de sonneries !
Auteur : Hervé Didier

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How to bring chatbots into your marketing strategy

How to bring chatbots into your marketing strategy | Marketing digital | Scoop.it

Chances are, you have had a conversation with a chatbot before. If you’ve ever clicked on the little widget on the corner of a website, it’s possible that you were actually talking to a bot, not a human.
Author : Marcela De Vivo

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7 Digital Marketing Trends That Are Transforming Business

7 Digital Marketing Trends That Are Transforming Business | Marketing digital | Scoop.it

The drivers of change are complex and interwoven in the world of digital marketing.
The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Faster and cheaper wi-fi and telecommunication networks made broadband an essential utility that is now demanded just like electricity. This development allowed video to move from the desktop to the mobile and everywhere.
Complexity and even faster change are the norm.
So what digital marketing trends are driving change and what can we do about it?
Author : Jeff Bullas

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La vérité sur les chatbots

La vérité sur les chatbots | Marketing digital | Scoop.it

L’avènement des chatbots, ces robots pouvant dialoguer avec les consommateurs via un service de conversation, ravive le fantasme de l’intelligence artificielle. Alors que toute entreprise devrait rapidement développer son propre modèle, la plupart des Français déclarent n’en avoir jamais entendu parler (54 % selon une étude Eptica de novembre 2016).
Auteur : Grégoire Vigroux

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E-business : 5 façons intelligentes d'utiliser un chatbot

E-business : 5 façons intelligentes d'utiliser un chatbot | Marketing digital | Scoop.it

Les chatbots ont la cote en 2017, et ce n’est pas qu’un effet de mode : ces petits outils de messagerie automatisés présentent de véritables avantages pour les entreprises et ne doivent pas être ignorés.
Auteur : Léo Chatillon

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Digital Marketing Analytics Benchmarks By Industry

Digital Marketing Analytics Benchmarks By Industry | Marketing digital | Scoop.it

Do you know how your social media, blog, public relations, and website performance compare against your industry average? TrackMaven’s 2017 Digital Marketing Analytics Performance Report provides these answers and more.
Our latest research effort goes far beyond broad best practices by drilling down to industry-specific benchmarks for 13 industries and 39 sub-industries. Using our marketing analytics platform, we analyzed 12 months of data from over 700 leading brands to understand the big-picture trends in digital marketing effectiveness.
Author : Kara Burney

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Créer un chatbot en 2 semaines sans coder

Créer un chatbot en 2 semaines sans coder | Marketing digital | Scoop.it

Les chatbots sont le nouveau sujet tendance du moment et comme tout buzzword, les avis divergent à leur sujet au sein de la communauté Tech. Certains trouvent les chatbots inutiles et dépourvus de toute intelligence tandis que d’autres perçoivent une révolution quant à l’expérience délivrée par les marques et startups à leurs utilisateurs. Vous l’aurez compris, je suis plutôt dans le second camp.
Nous avons conçu Sherlock avec un ami pour répondre à un besoin personnel : recevoir des articles traitant de Startups et Growth Hacking (nos deux passions) avant de prendre les transports pour occuper notre trajet.
Auteurs : Kévin Gauthier & Denys Saisse

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Facebook introduces a new ad format — product-focused "collection"

Facebook introduces a new ad format — product-focused "collection" | Marketing digital | Scoop.it

Facebook is introducing a new ad format that should help retailers showcase their products.
The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, a collection is created specifically for mobile, and seems designed to win users over in the Facebook app — before directing them to the advertiser’s mobile website.
Author : Anthony Ha

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7 significant changes to digital marketing in 2017

7 significant changes to digital marketing in 2017 | Marketing digital | Scoop.it

From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital marketing.
Author : Nadav Olmert

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8 visions du marketing digital dans le livre blanc du Club des Directeurs Marketing et Communication de l’IT

8 visions du marketing digital dans le livre blanc du Club des Directeurs Marketing et Communication de l’IT | Marketing digital | Scoop.it

Le Club des Directeurs Marketing et Communication de l'IT publie le premier volume de Marketing Stories sur la vision du marketing digital, à travers les expériences de 8 dirigeants, qui donnent leur propre définition, leur retour d'expérience et leurs perspectives du secteur.
Sont présents dans ce livre blanc : Eryk Markiewicz, CMO Oodrive ; Maxime Baumard, CMO IAdvize ; Florence Ropion, Directrice Marketing et Communication Dell France ; Elodie Vigneron, Directrice Communication Lengow ; Maud Samagalski, Directrice Marketing - Communication HP ; Michel Mariet, Directeur Marketing Oracle et Président du CMIT ; Jean-Denis Garo, Directeur Marketing Europe du sud Mitel et Michaël Rolland, Directeur Marketing Econocom.

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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing | Marketing digital | Scoop.it

With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing:
Author : Vaishali Sharma

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Taking a Deeper Look at Conversion Paths in Google Analytics

Taking a Deeper Look at Conversion Paths in Google Analytics | Marketing digital | Scoop.it

Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default.
Author : Ben Wood

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Five Metrics That Prove Social Media Is Working For Your Business

Five Metrics That Prove Social Media Is Working For Your Business | Marketing digital | Scoop.it

If you aren’t using social media for your business, you’re doing something wrong. To put it into perspective, Statista reported that of the 3.17 billion people using the internet, 2.3 billion are active social media users. In other words, if your business isn’t using social media as a marketing tactic, you’re limiting your potential reach.
Author : Matthew Goulart

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Chatbots are gaining traction

Chatbots are gaining traction | Marketing digital | Scoop.it

Chatbots are gaining popularity globally, according to a new survey by LivePerson.

The survey, which incorporated over 5,000 consumers from six countries, found that 38% of consumers globally rated their overall perception of chatbots as positive.

Only 11% of those surveyed globally reported a negative perception of chatbots, while the remaining 51% had neutral stances. The results could bring a sigh of relief to bot developers concerned about recent reports of negative user experiences.

Author : Laurie Beaver


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Google Tells Newspapers, Like NY Times, WSJ & Others, To Noindex News Feeds

Google Tells Newspapers, Like NY Times, WSJ & Others, To Noindex News Feeds | Marketing digital | Scoop.it

Google's John Mueller said on Twitter this morning that those sites republishing news feeds should "consider noindexing them." The full tweet was specifically in response to what to do with content published on your site from an Associated Press or Reuters news feeds. John from Google said, no index that content.
Author : Barry Schwartz

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Booster ses conversions et larguer la concurrence avec le neuromarketing

Booster ses conversions et larguer la concurrence avec le neuromarketing | Marketing digital | Scoop.it

Si vous êtes un webmarketeur, vous allez vous reconnaître. On a tous déjà vécu ce moment : on s’est impliqué corps et âme dans un lancement de produit ou une campagne publicitaire, et on attend impatiemment de voir les résultats. Mais malheureusement, quelques jours plus tard… Toujours rien…
Auteur : Albain Mazereau

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Eight Simple SEO Mistakes Killing Your Content Marketing

Eight Simple SEO Mistakes Killing Your Content Marketing | Marketing digital | Scoop.it

Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.
Author : Ronald Dod


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Comment garder sous contrôle la réputation de sa marque

Comment garder sous contrôle la réputation de sa marque | Marketing digital | Scoop.it

Si la problématique de la réputation n’est pas née avec Internet et les médias sociaux, tout ce qui préside à sa genèse et à sa diffusion a volé en éclats à mesure que Web social, connexion quotidienne et conversation digitale se sont mis à irriguer nos vies et nos actions.
Auteur : Olivier Cimelière

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5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017 | Marketing digital | Scoop.it

Content marketing is an integral part of your digital marketing strategy.
In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses.
Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing.
Author : Jeff Bullas

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État des lieux du digital en 2017 : mobile, réseaux sociaux, publicité, e-commerce...

État des lieux du digital en 2017 : mobile, réseaux sociaux, publicité, e-commerce... | Marketing digital | Scoop.it

comScore publie les résultats de son étude annuelle Cross-Plateform Future in Focus. Elle permet de dresser les grandes tendances du digital en 2017 aux USA, de l’usage des applications mobiles à celui des réseaux sociaux en passant par les navigateurs, les moteurs de recherche, la publicité et le e-commerce.
Auteur : Thomas Coëffé, Blog du Modérateur

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« Je flunche puis on se skype » : Comment les verbes de marques investissent notre langage

« Je flunche puis on se skype » : Comment les verbes de marques investissent notre langage | Marketing digital | Scoop.it

Googler, ubériser, twitter, shazammer… Le « brandverbing » semble être la nouvelle panacée marketing.
Auteur : Bernard Cova

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10 staggering digital marketing stats we've seen this week

10 staggering digital marketing stats we've seen this week | Marketing digital | Scoop.it

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Author : Nikki Gilliland

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Common SEO Mistakes Marketers Must Avoid

Common SEO Mistakes Marketers Must Avoid | Marketing digital | Scoop.it

Marketing is the most extensive term that includes every possible component that a human mind can think of when it comes to business and its promotion. With such a widespread array of elements, even expert marketers commit several mistakes that can bring down their outcomes. Following are some of the common mistakes that every marketer must get familiar with, to keep a safe distance as to avoid them.
Author : Sakshi Anand

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Brand content : la qualité des contenus ne suffira pas à vous faire entendre !

Brand content : la qualité des contenus ne suffira pas à vous faire entendre ! | Marketing digital | Scoop.it

A l'heure de l'hyper-concurrence sur les contenus, il est impératif de hausser son niveau de jeu. Non seulement sur la qualité des contenus proposés, mais aussi sur leur distribution. Et pour cela, il faut travailler de manière radicalement différente. Une thématique abordée lors du prochain Customer Experience Week d'Adobe, dont INfluencia est partenaire.
Auteur : Cyrille Frank

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Webmarketeurs, n’ayez pas peur de mettre les mains dans le cambouis technique !

Webmarketeurs, n’ayez pas peur de mettre les mains dans le cambouis technique ! | Marketing digital | Scoop.it

Dans le monde du webmarketing actuel, le contenu est roi, c’est un fait, et bien des entreprises l’ont compris et se mettent donc au Content Marketing. Malheureusement pour le marqueteur 2.0, cet amas de contenu créé un bruit tel qu’il est parfois compliqué de tirer son épingle du jeu, notamment sur les réseaux sociaux, et d’acquérir la visibilité que promet internet.
Auteure : Eleonore Biriotti @neoptimal

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