Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital
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Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital
Marketing Digital, Mobile Marketing, Estrategia digital y Nuevos Medios
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How Social Selling Will Dominate the Future of E-Commerce

How Social Selling Will Dominate the Future of E-Commerce | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Social-driven sales and referrals are on the rise. Here's what that means for the future of your ecommerce and social selling strategies.
Via Rami Kantari
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Time Pressure: Behavioral Science Considerations for Mobile Marketing

Time Pressure: Behavioral Science Considerations for Mobile Marketing | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Why marketers should consider the implications of time pressure when trying to appeal to consumers on mobile.
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Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You

Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it

'One small problem with metrics: Although metrics are important, they do have limitations.

 

It’s not always possible to find a metric that completely represents your goal.

 

Additionally, you might have multiple goals, and one metric will never tell you how you’re doing across all of them at once.

 

The simple solution is to track multiple metrics.

 

By combining several important KPIs, you can get an overall picture of your progress.

 

If you’re investing in content marketing, you’ll care not only about increasing page views but also making sure that those page views are resulting in engagement, growth, and profit.

 

Everyone has slightly different goals even if they’re similar. 

 

Which is why I’m going to go through the 23 best content marketing metrics to track.

 

I’ll explain when you should and should not track each of them so that you can find a combination that works for you':

http://www.quicksprout.com/2015/11/18/is-your-content-marketing-profitable-here-are-22-metrics-that-will-tell-you/

 

Via Antonino Militello
GemaGarrido's insight:

Buen resumen sobre métricas y criterios generales de medición #GA. 

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Marco Favero's curator insight, November 19, 2015 4:15 AM

aggiungere la vostra comprensione ...

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TOP_100_Hotels on Twitter

TOP_100_Hotels on Twitter | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
#Travel / Virgin is adding Wi-Fi fast enough to stream Netflix on some flights http://bit.ly/1Cp8LKn pic.twitter.com/86CGVbyBG0 @WTOPLiving
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La automatización no es siempre el mejor camino

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Google lanza Structured Snippets en los resultados de búsquedas con data extraída de tablas

Google lanza Structured Snippets en los resultados de búsquedas con data extraída de tablas | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Google Research en conjunto con el equipo de Búsquedas Web de Google lanzaron una nueva característica llamada Structured Snipets que aparece en los resultados de búsqueda y que ofrece información estructurada, extraída de tablas en páginas web.
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Empresa pequeña, experiencia grande

Empresa pequeña, experiencia grande | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
¿Por qué nos proporcionan mejores experiencias de cliente las empresas pequeñas que las grandes?
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Facebook advertirá sobre noticias falsas - El Referente

Facebook advertirá sobre noticias falsas - El Referente | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
El Referente Facebook advertirá sobre noticias falsas El Referente Facebook busca una manera de ayudar a que sus miembros identifiquen las noticias falsas de las reales que se publican en dicha red.
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Twitter podría sacar su botón de compra este año: informe - CNET en Español

Twitter podría sacar su botón de compra este año: informe - CNET en Español | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Twitter podría sacar su botón de compra este año: informe CNET en Español El botón apareció en un tuit público de la cuenta de Twitter del sitio de comercio electrónico social Fancy's en junio.
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Travel e-commerce set for a big leap in China as intermediaries invest aggressively

Travel e-commerce set for a big leap in China as intermediaries invest aggressively | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
China’s general ecommerce sector continues to shine. with trade volume in the first half year reaching $0.92 trillion, up 30.1% year on year.
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4 Ways To Make Sure Your Marketing Makes A Killer First Impression - Forbes

4 Ways To Make Sure Your Marketing Makes A Killer First Impression - Forbes | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Forbes
4 Ways To Make Sure Your Marketing Makes A Killer First Impression
Forbes
If you're like most businesses, you have limited time, money and energy to spend on your marketing.

Via Rami Kantari
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Facebook permitirá a los anunciantes rastrear a los usuarios

Facebook permitirá a los anunciantes rastrear a los usuarios | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Una nueva herramienta que facilita el seguimiento de la actividad de los smartphones, tabletas y ordenadores ayudará a las marcas a saber cuándo un espectador se convierte en cliente
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Democracia continua: Nace VotAndo, la primera app que permite votar y opinar sobre propuestas de los políticos - Noticias - Administraciones Públicas - techWEEK.es

Democracia continua: Nace VotAndo, la primera app que permite votar y opinar sobre propuestas de los políticos - Noticias - Administraciones Públicas - techWEEK.es | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Administraciones Públicas: VotAndo es una aplicación gratuita, transparente y de carácter anónimo, disponible para dispositivos Android, iOS y también Web, que permite a los ciudadanos informarse y votar de forma virtual sobre los asuntos y propuestas que se tratan en el Congreso de los Diputados

Via Cyberfrancis
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3 beneficios de incluir aplicaciones de mensajería instantánea en tus estrategias de marketing móvil

3 beneficios de incluir aplicaciones de mensajería instantánea en tus estrategias de marketing móvil | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Se estima que en este año existen 5 millones 703 mil 500 aplicaciones disponibles distribuidas en cinco plataformas, revela información proyectada por Statista. Éstas se han convertido en un genial canal de comunicación entre marca y consumidor.
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5 key trends that point to the future of social media

5 key trends that point to the future of social media | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Due to the ever-evolving nature of social media and digital marketing, one of the key topics of discussion is always about trends and what’s coming next.
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How To Keep Your Team Happy And Productive

How To Keep Your Team Happy And Productive | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Efficiency in B2B marketing depends on three factors: effective strategies, infrastructure, and personnel. But while some businesses focus on investing for the best marketing automation software and…

Via Rami Kantari
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SENAME Interactive's curator insight, July 13, 2015 1:44 AM
Businesses should also emphasize the recreational needs of their employees. Longer break hours and a refurbished office space can be good options to liven up the team.
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Canvas de Identidad Digital

Canvas de identidad digital, inspirado en The Business Model Canvas de Osterwalder, es una segunda versión que puede ser utilizado para concretar el plan de id…
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Adobe adquiere Aviary, plataforma de edición de fotografías

Adobe adquiere Aviary, plataforma de edición de fotografías | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Desde el blog de Aviary, plataforma de edición de fotografías, su CEO Tobias Peggs anunció que la empresa fue adquirida por Adobe.
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Reality Marketing, new honest marketing that delivers on its promises

Reality Marketing, new honest marketing that delivers on its promises | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
How can your hotel generate better online review ratings through painfully honest reality marketing, the future of online reputation management.
GemaGarrido's insight:

¡¡De eso se trata, de ser honesto!!

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Ericko Pratama Kuswanto's curator insight, October 3, 2014 12:22 PM

I think this is very clever marketing strategy. Very simple, yet bring many advantages. The hotel just needs to deliver what they offer. They just have to tell the truth and show the truth, because that is all that every customer needs from every business they come to. Many hotels nowadays pay much money to photographers just to make their products and services look even better than they should be. Seeing the photos might interest people. However, as the technology grows, many people now are very sensitive to advertisements. They tend to observe the advertisement well, just to make sure they do not get trap by the beauty of the advertisement. They do not just look at the photos; they also go to the reviews web page to make sure everything. Therefore, if the business being honest to their customers, there is nothing to worry about for the business to get customers. They will come without so much effort to advertise their business.

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Hoteles: el móvil supera al ordenador en reservas online (USA) #infografia #infographic #tourism

Hoteles: el móvil supera al ordenador en reservas online (USA) #infografia #infographic #tourism | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Una infografía sobre Hoteles: el móvil supera al ordenador en reservas online (USA).
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Facebook añadirá los populares 'stickers' a los comentarios - 20minutos.es

Facebook añadirá los populares 'stickers' a los comentarios - 20minutos.es | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
20minutos.es Facebook añadirá los populares 'stickers' a los comentarios 20minutos.es ... probando en alguno perfiles de forma experimental. De momento se desconoce cuando se va hace extensible a todos los usuarios de la red social.
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Tumblr reportará notable crecimiento a finales del 2014

Tumblr reportará notable crecimiento a finales del 2014 | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Internacional.- Aunque no recibe tantos reflectores como otras redes sociales, Tumblr mantiene un ritmo de crecimiento acelerado que la llevarán en el futuro inmediato a colocarse dentro de las más populares a nivel mundial, en una lucha que...
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13 of the most creative recruitment campaigns - Seed Jobs

13 of the most creative recruitment campaigns - Seed Jobs | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it
Top talent slips through the gaps in most companies' recruitment strategies. Generic job adverts and careers pages fail to engage the best candidates, and companies often fail to connect on a human level.

Via Rami Kantari
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Content Creation Considered Most Effective Inbound Marketing Tactic - Marketing Charts

Content Creation Considered Most Effective Inbound Marketing Tactic - Marketing Charts | Ten Marketing, Ten Internet, Ten Mobile, Ten Estrategia, Ten Digital | Scoop.it

Digest...

 

Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report [download page] conducted with its Research Partners. With the vast majority of respondents (primarily B2B marketers) rating their inbound programs as successful, marketing content creation emerges as their most effective tactic. Indeed, asked which inbound tactics are most effective, 59% of respondents cited marketing content creation, with search engine optimization (54%), a related tactic, close behind. (Previous research from Ascend2 has found content to be a central component of B2B marketers’ search marketing efforts.)

 

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Via marketingIO
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marketingIO's curator insight, August 17, 2014 1:29 PM

I see things like this and it drives me nuts. Content creation is not an inbound marketing tactic. WHAT YOU DO WITH IT IS A TACTIC!