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The Golden Rule of Marketing Automation - ClickZ

The Golden Rule of Marketing Automation - ClickZ | Marketing digital: la nueva frontera | Scoop.it
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.

 

Being relevant is the key to the new golden rule of marketing, but being relevant in modern times means something very different than it did 20 years ago. Marketing automation has given birth to large-scale individual tracking, and the ability for dynamic marketing.

 

To follow the new golden rule of marketing we only need to understand three basic principles:

Tracking. Tracking is the only way to have full knowledge of your prospects. Tracking can be done across all mediums these days with proper marketing technology. Tracking also can be done on macro and micro levels.Stages. Once we have a database of individual information we can utilize this to be critically relevant. To become critically relevant we must understand that people have stages they move through as they progress toward a purchase. Without tracking technology it is impossible to identify which stage a prospect is in. With tracking we can easily determine lead stage, allowing us to change our messaging on a micro/personal level to always be relevant to our prospects throughout their research cycle.Velocity. Velocity of leads in each stage is the proper report to evaluate your campaigns. This allows us to see how long leads are staying at each stage, and by decreasing time of leads in each stage we can increase the number of leads we send to sales.
Via iNeoMarketing
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iNeoMarketing's curator insight, March 12, 2013 8:50 AM

This is a nice, clean post that gets to the crux of the matter when it comes to marketing's increased relevancy in the organization: use the technology that is available to improve the value you bring to your colleagues.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Craig Goldstein's curator insight, March 12, 2013 9:21 AM

The new marketing tool - be relevant!  This is right on target!

Arturo Nava's comment, March 12, 2013 11:01 AM
Autor: Mathew Sweezey

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Marketing digital: la nueva frontera
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Rescooped by Arturo Nava from Marketing en redes sociales
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10 Factores para el éxito del marketing en las redes sociales

10 Factores para el éxito del marketing en las redes sociales | Marketing digital: la nueva frontera | Scoop.it

Via Lorena Acosta, Javier
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Rescooped by Arturo Nava from Gestión de Redes Sociales y Web
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La pirámide de Maslow en las redes sociales ~ Chica dos Punto Cero

La pirámide de Maslow en las redes sociales ~ Chica dos Punto Cero | Marketing digital: la nueva frontera | Scoop.it

Las redes sociales también están presentes en la pirámide de Maslow que cubre nuestras necesidades


Via MonVall, Ramon Aragon, Philosofighter
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Rescooped by Arturo Nava from Gestión de Redes Sociales y Web
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La pirámide de Maslow en las redes sociales ~ Chica dos Punto Cero

La pirámide de Maslow en las redes sociales ~ Chica dos Punto Cero | Marketing digital: la nueva frontera | Scoop.it

Las redes sociales también están presentes en la pirámide de Maslow que cubre nuestras necesidades


Via MonVall, Ramon Aragon, Philosofighter
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Rescooped by Arturo Nava from Marketing en redes sociales
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Marketing en redes sociales

Marketing en redes sociales | Marketing digital: la nueva frontera | Scoop.it
Las redes sociales son perfectas para diseñar acciones de marketing con un coste mínimo.

 

Formas como distintas empresas diseñan acciones específicas


Via Javier
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The Basics Of Social Media Marketing For B2B Companies

The Basics Of Social Media Marketing For B2B Companies | Marketing digital: la nueva frontera | Scoop.it
Arturo Nava's insight:

Nice!

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Raphaele & Justine's curator insight, March 25, 2013 5:24 AM

Avec 56% d'augmentation des dépenses dans les médias sociaux, les entreprises doivent soigner leurs objectifs et le suivi des résultats

Rescooped by Arturo Nava from marketing en redes sociales
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Las páginas más vistas en internet. Ranking Alexa

Las páginas más vistas en internet. Ranking Alexa | Marketing digital: la nueva frontera | Scoop.it
Alexa es una compañía subsidiaria de Amazon.com con base en California, conocida por dedicarse al rastreo masivo de la red con la ayuda de  un robot que reco

Via lore trujillo
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lore trujillo's curator insight, February 1, 2013 9:40 AM

Este ranking no influye en temas de posicionamiento de Google. Solo nos da una idea aproximada de la popularidad, ya que únicamente contabiliza las visitas de aquellos usuarios que hayan instalado en su navegador la toolbar de Alexa

Arturo Nava's comment, March 12, 2013 10:59 AM
Autor: Eva Pazos Garcia
Rescooped by Arturo Nava from marketing en redes sociales
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5 ideas para crear una landing page que convierta | Desmarkt, tu agencia de marketing online

5 ideas para crear una landing page que convierta | Desmarkt, tu agencia de marketing online | Marketing digital: la nueva frontera | Scoop.it
Cómo crear una landing page para una empresa que convierta y consiga conversiones

Via lore trujillo
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Rescooped by Arturo Nava from The Marketing Technology Alert
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[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink

[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink | Marketing digital: la nueva frontera | Scoop.it

This infographic reviews 9 key strategy questions you need to ask yourself about your social media and content marketing and the 9 back-of-the-envelope measurements that will let you know how you are doing.


Via iNeoMarketing
Arturo Nava's insight:

Take a look of this!

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iNeoMarketing's curator insight, March 11, 2013 1:06 PM
  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Done4USocialMedia's curator insight, March 12, 2013 8:35 AM

Now this I found very useful. See what you think.

Sara Fiorentino's curator insight, March 13, 2013 4:47 AM

9 Key Social Media Measurements To Answer 9 Key Strategic Questions - #Marketing #smm | @scoopit via @TheMAAlert http://sco.lt/...

Rescooped by Arturo Nava from Marketing en redes sociales
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Marketing en redes sociales

Marketing en redes sociales | Marketing digital: la nueva frontera | Scoop.it
Las redes sociales son perfectas para diseñar acciones de marketing con un coste mínimo.

 

Formas como distintas empresas diseñan acciones específicas


Via Javier
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Rescooped by Arturo Nava from Marketing en redes sociales
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¿Por qué los logos de las redes sociales son de color azul?

¿Por qué los logos de las redes sociales son de color azul? | Marketing digital: la nueva frontera | Scoop.it
Si hay algo que comparten la mayoría de las redes sociales y que me ha llamado mucho la atención, es que son azules. En sus logos, en mayor o menor medida, está siempre presente el color azul. Esto...

Via Javier
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Rescooped by Arturo Nava from Marketing en redes sociales
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Estrategias de marketing en redes sociales – Infografía

Estrategias de marketing en redes sociales – Infografía | Marketing digital: la nueva frontera | Scoop.it
Las redes sociales son una de las mejores herramientas para que las empresas se comuniquen con sus clientes. Sin embargo, hay que tener en cuenta las características propias de cada una para que la comunicación sea eficiente.

Via Ramon Aragon, Javier
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El mapa de las redes sociales – Infobae.com

El mapa de las redes sociales – Infobae.com | Marketing digital: la nueva frontera | Scoop.it
Más de 3.000 millones de personas se conectan a estos sitios, con temáticas tan diversas como apasionantes.

Via lore trujillo
Arturo Nava's insight:

:)

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lore trujillo's curator insight, March 6, 2013 4:36 PM

QQ una red social mayor que twitter, llena de chinos

Rescooped by Arturo Nava from The Marketing Technology Alert
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[CHART] How Marketers Use Social CRM - CRM Magazine

[CHART] How Marketers Use Social CRM - CRM Magazine | Marketing digital: la nueva frontera | Scoop.it

Via iNeoMarketing
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iNeoMarketing's curator insight, March 11, 2013 1:25 PM

As soon as SFDC fully bakes Social CRM into the application, Social CRM will take off. If you need more information on Social CRM, just search The Marketing Automation Alert using the Social CRM tag.


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Azzeddine Amiar's curator insight, October 27, 2013 8:04 AM

How Web crawling and big data applications can be effectively used to sort through the vast amount of digital data available to identify specific prospects who are/will be interested in a company's products

Rescooped by Arturo Nava from marketing en redes sociales
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Descubre la estrategia de marketing de tu competencia con estas estas herramientas

Descubre la estrategia de marketing de tu competencia con estas estas herramientas | Marketing digital: la nueva frontera | Scoop.it
¿Cuál es el perfil medio de las visitas de mi competencia? ¿Desde qué webs se están nutriendo de enlaces? ¿Cuánto invierte en publicidad cada mes? ¿Cuánto tráfico obtiene por posicionamiento orgáni...

Via lore trujillo
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lore trujillo's curator insight, February 11, 2013 5:18 AM

siempre es conveniente, saber lo que hacen tus competidores, sobre todo si lo hacen bien

Arturo Nava's comment, March 12, 2013 11:00 AM
Autor: Administrador
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Is Your Website Optimized For Mobile Visitors? (Infographic)

Is Your Website Optimized For Mobile Visitors? (Infographic) | Marketing digital: la nueva frontera | Scoop.it
Arturo Nava's insight:

Thats cool!

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Christopher Cicmanec's curator insight, March 10, 2013 3:39 PM

Are you supporting mobile users at all times? Just creating a mobile optimized landing page is not enough, you need to ensure that mobile users can complete the cal to action  on the device they started with

gillkelley's curator insight, March 11, 2013 2:29 AM

Mobile is growing - is website ready?

Arturo Nava's comment, March 12, 2013 11:00 AM
Autor: Tom treanos
Rescooped by Arturo Nava from The Marketing Technology Alert
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The Golden Rule of Marketing Automation - ClickZ

The Golden Rule of Marketing Automation - ClickZ | Marketing digital: la nueva frontera | Scoop.it
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.

 

Being relevant is the key to the new golden rule of marketing, but being relevant in modern times means something very different than it did 20 years ago. Marketing automation has given birth to large-scale individual tracking, and the ability for dynamic marketing.

 

To follow the new golden rule of marketing we only need to understand three basic principles:

Tracking. Tracking is the only way to have full knowledge of your prospects. Tracking can be done across all mediums these days with proper marketing technology. Tracking also can be done on macro and micro levels.Stages. Once we have a database of individual information we can utilize this to be critically relevant. To become critically relevant we must understand that people have stages they move through as they progress toward a purchase. Without tracking technology it is impossible to identify which stage a prospect is in. With tracking we can easily determine lead stage, allowing us to change our messaging on a micro/personal level to always be relevant to our prospects throughout their research cycle.Velocity. Velocity of leads in each stage is the proper report to evaluate your campaigns. This allows us to see how long leads are staying at each stage, and by decreasing time of leads in each stage we can increase the number of leads we send to sales.
Via iNeoMarketing
more...
iNeoMarketing's curator insight, March 12, 2013 8:50 AM

This is a nice, clean post that gets to the crux of the matter when it comes to marketing's increased relevancy in the organization: use the technology that is available to improve the value you bring to your colleagues.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Craig Goldstein's curator insight, March 12, 2013 9:21 AM

The new marketing tool - be relevant!  This is right on target!

Arturo Nava's comment, March 12, 2013 11:01 AM
Autor: Mathew Sweezey