Comment les marques utilisent-elles le brand content, l'UGC et le crowd sourcing pour produire du contenu au service du digital ? Exemples avec Ferrero et l'agence SoonSoonSoon, lors du Digital Day Figaro.
Votre activité sur Google+ améliore-t-elle votre référencement ? Depuis le lancement de G+ en 2011, de nombreux référenceurs spéculent sur l’impact présumé de ce réseau social sur les classements des sites dans les résultats de recherche Google.
Recently the New York Times called Google Plus a ‘ghost town,’ and most marketers agree. I understand why. Even if you believe Google’s own user count (many don’t), Google Plus has only one-quarter as many global users as Facebook.
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics […]
It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood among marketers. A whopping 73 percent of say they have no idea or hardly a clue about what native advertising is according to Copyblogger’s 2014 State of Native Advertising report. The results are […]
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