Marketing Digital
Follow
Find
67 views | +0 today
 
Rescooped by Rui Silva from Public Relations & Social Media Insight
onto Marketing Digital
Scoop.it!

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch | Marketing Digital | Scoop.it

Brandwatch’s recent infographic, the Guide to Perfect Social Network Posting, explored this etiquette across social networks. Today, we’ll dig deeper into just one network, Google+, for the top 3 ways to make the most of this increasingly powerful and prevalent platform.


Via Jeff Domansky
Rui Silva's insight:

Google is at the center of all Google products, and if you play your cards right on Google+, your brand should see a big uptick in traffic and conversions.

more...
Jeff Domansky's curator insight, November 18, 2013 3:14 AM

These tips to improve your brand's Google Plus page are essential reading for social marketing, social business and content marketing pros. Recommended reading.  9/10

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Rui Silva
Scoop.it!

WhatsApp Acquired By Facebook For $19 Billion

WhatsApp Acquired By Facebook For $19 Billion | Marketing Digital | Scoop.it
WhatsApp was acquired by Facebook for $19 billion. The messaging application essentially allows users to send text messages without an additional charge.
Rui Silva's insight:
WhatsApp was acquired by Facebook for $19 billion
more...
No comment yet.
Rescooped by Rui Silva from Public Relations & Social Media Insight
Scoop.it!

Social Media Branding: The Complete Cheat Sheet For Sizing

Social Media Branding: The Complete Cheat Sheet For Sizing | Marketing Digital | Scoop.it
The complete guide to all the social media branding graphic sizes and formats. Text descriptions, graphics and infographics for all social dimensions.Social media branding is important in order to distinguish your accounts from the many millions of others and enable followers to instantly recognise and relate to your profile. With so many social platforms, it can be hard to remember all the dimensions and sizing of each banner or background image.Are you searching through Google every time you want to design or upload new social media branding? Then luckily, the complete list for social media branding has been assembled here for you....
Via Jeff Domansky
more...
No comment yet.
Rescooped by Rui Silva from visualizing social media
Scoop.it!

How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Marketing Digital | Scoop.it
“Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.”
Via Lauren Moss
Rui Silva's insight:
Have you ever wondered how many people actually use LinkedIn?
more...
No comment yet.
Rescooped by Rui Silva from visualizing social media
Scoop.it!

Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | Marketing Digital | Scoop.it
A new infographic from Baynote proves just how many people are buying on mobile; here are a few highlights: - 1 in 10 Ecommerce dollars are spent today using a smartphone or tablet - Mcommerce growth is outpacing traditional Ecommerce growth by 200% - For every $1 spent, the average return on retail email marketing is $44.25 - The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
more...
No comment yet.
Rescooped by Rui Silva from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

A beginner’s guide to launching an e-commerce site in a day

A beginner’s guide to launching an e-commerce site in a day | Marketing Digital | Scoop.it
“ With the rise of e-commerce platforms like Shopify, Squarespace, and now Weebly, the painstaking process of setting up an e-commerce website no longer takes months, but just a few hours in a day. ”
Via Kamal Bennani
Rui Silva's insight:
Alguém quer montar um negócio online?
more...
No comment yet.
Rescooped by Rui Silva from Public Relations & Social Media Insight
Scoop.it!

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch | Marketing Digital | Scoop.it

Brandwatch’s recent infographic, the Guide to Perfect Social Network Posting, explored this etiquette across social networks. Today, we’ll dig deeper into just one network, Google+, for the top 3 ways to make the most of this increasingly powerful and prevalent platform.


Via Jeff Domansky
Rui Silva's insight:

Google is at the center of all Google products, and if you play your cards right on Google+, your brand should see a big uptick in traffic and conversions.

more...
Jeff Domansky's curator insight, November 18, 2013 3:14 AM

These tips to improve your brand's Google Plus page are essential reading for social marketing, social business and content marketing pros. Recommended reading.  9/10

Rescooped by Rui Silva from Social Media Useful Info
Scoop.it!

How to Request Referrals Without Asking for a Thing | Social Media Today

How to Request Referrals Without Asking for a Thing | Social Media Today | Marketing Digital | Scoop.it
“Word-of-mouth marketing is great for every type of business, but it truly is the life blood of small businesses.”
Via Ivo Nový
more...
No comment yet.
Rescooped by Rui Silva from MarketingHits
Scoop.it!

21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Marketing Digital | Scoop.it
Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market:
Via Brian Yanish - MarketingHits.com
Rui Silva's insight:
Algumas ferramentas úteis para melhorar os resultados online!
more...
No comment yet.
Rescooped by Rui Silva from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Ways to Ditch the Press Release and Actually Reach Your Audienc

5 Ways to Ditch the Press Release and Actually Reach Your Audienc | Marketing Digital | Scoop.it
Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.
Via Kamal Bennani
Rui Silva's insight:
Do You REALLY Need a Press Release? It’s time for every organization issuing press releases to carefully assess if they are needed and consider alternatives. There are times when a press release is appropriate, such as financial news or major corporate announcements, but the majority of the time another tactic will be more effective.
more...
No comment yet.
Rescooped by Rui Silva from Public Relations & Social Media Insight
Scoop.it!

Growing Your Audience, How to Increase Your Social Following

Growing Your Audience, How to Increase Your Social Following | Marketing Digital | Scoop.it

...Marketing was traditionally organized around a campaign. Jeff Rohrs refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.

 

You’ll discover why audience development is a responsibility, primary to marketing. Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising....


Via Jeff Domansky
more...
Jared Hill's curator insight, November 8, 2013 2:06 PM

Growing in social following is vital to business growth nowadays.  Here is some great info on how to do it

Scooped by Rui Silva
Scoop.it!

Exclusive: Report Says YouTube Overtakes Facebo...

Exclusive: Report Says YouTube Overtakes Facebo... | Marketing Digital | Scoop.it
YouTube is now the most popular social network among teens, according to a report.
more...
No comment yet.
Scooped by Rui Silva
Scoop.it!

Measuring the ROI of Your Facebook Contest Shou...

Measuring the ROI of Your Facebook Contest Shou... | Marketing Digital | Scoop.it
Measuring the ROI of a PPC ad campaign is a relatively easy skill to learn. You can see the real revenue outcome from each each ad and each click. Measuring the ROI of a Facebook Contest is perhaps a little less obvious, but just as easy.
more...
No comment yet.
Rescooped by Rui Silva from Facebook for Business Marketing
Scoop.it!

TIPS - 5 Amazing Things To Do With Your Facebook Fan Page

TIPS - 5 Amazing Things To Do With Your Facebook Fan Page | Marketing Digital | Scoop.it
Building a Viral Facebook fan page is not everything. You have to learn how to use it the right way and make the best out of it. Do it like SpongeBob.

Via Peg Corwin
more...
Peg Corwin's curator insight, October 27, 2013 10:22 AM

What you can do on your Facebook page:


 - "Promote content

 - Ask questions

 - Run mini contents

 - Do some good karma

 - Call them to action"


Personally, I recommend doing 80% non promo and 20% promo of your own stuff.


If you like this scoop, please consider a thumbs up or share.



Rescooped by Rui Silva from Social Media Publishing and Curation
Scoop.it!

B2B Social Media Curation: Tips and Tricks

What is social media curation? Social media curation is: Gathering and repurposing content from sources outside of your business to improve and diversify your social media marketing.


Via Ally Greer
more...
Nicole Paquet's curator insight, February 20, 2014 11:18 AM

Personally, I would highly recommend this article for anyone interested in social media. I found it to be extremely helpful with its suggested tips on how to properly curate articles and how to go about doing so in an ethical manner. I think that it is important for businesses to be looking into what else is going on in their industry aside from themselves and to be open to discuss those changes with their consumers. By posting other articles from creditable sources, companies have the brilliant opportunity to look more like experts in the field themselves even for just keeping up with current ideas and innovations. Aside from this, it also lets businesses provide their followers with their own take on what is going on in the world. For their customers, curating makes it much more exciting to follow businesses. When companies are not so focused on using social media to push products, they can instead use these forums to be able to express themselves as a “real people” with actual personalities. People who are interested in their business have a great chance of also being very intrigued by other topics or subject matter that is relatable or are in some ways similar. Something to take away from this is the idea that social media should not be used to push products and services on people but rather another median to be able to connect and interact with consumers. By doing so, businesses are able to gain a better insight on what it is their customers are actually looking for and what are some things that they may need to change. It may be time-consuming, but in the end I truly believe that social media is an extremely powerful tool to be used in order to enhance a business in a relatively low cost manner.

Jeanne Munoz's curator insight, February 26, 2014 8:45 PM

Such a great overview of basics to guide content curation.

SMOOC's curator insight, March 6, 2014 9:02 AM

Great SlideShare presentation that provides tips and tricks for curation.

Rescooped by Rui Silva from Public Relations & Social Media Insight
Scoop.it!

Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Marketing Digital | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015.Another recent development is the launch of its own blogger contributor network, similar to LinkedIn's Influencer programme, but focusing on new talent instead of 'big names', called 'The Opener'....
Via Jeff Domansky
Rui Silva's insight:
O poder de um boa história!
more...
No comment yet.
Rescooped by Rui Silva from MarketingHits
Scoop.it!

The Best Social Platforms For Video Marketing

The Best Social Platforms For Video Marketing | Marketing Digital | Scoop.it
Social video, which is often defined as social media + online video, is presenting new opportunities and allowing businesses and organizations to take video content beyond their websites and directly to their audience and potential customers, meeting them right where they socialize. The top two social media outlets embracing social video are Vine and Instagram, with more social video opportunities are forming every day. eMarketer reports that video advertising spending will increase by over 40% in 2013, and 69% of agency executives are planning to run video campaigns in 2014 on Youtube. Even though Facebook video ads have still not officially launched, 49% of agency executives claimed they would run a video campaign on Facebook when it’s available.With these impressive numbers, there’s no doubt social video advertising will be huge in 2014. So how can your business benefit from incorporating social video into your marketing campaigns? Here are some of the top social video platforms to consider.
Via Brian Yanish - MarketingHits.com
Rui Silva's insight:
Se o vídeo é a tendência então vais precisar das melhores ferramentas para os fazer
more...
No comment yet.
Rescooped by Rui Silva from MarketingHits
Scoop.it!

Infographic: Influence And Social Media

Infographic: Influence And Social Media | Marketing Digital | Scoop.it
Every day more people join these platforms because they are a medium used to spread constant information and ideas either for personal or business purposes. There is plenty information, statistics and figures regarding the use of social media, as well as the advantages it offers.
Via Ivo Nový, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rui Silva from Public Relations & Social Media Insight
Scoop.it!

Top 5 Digital Trends For 2014

Top 5 Digital Trends For 2014 | Marketing Digital | Scoop.it
I am starting to think marketers and astrologers have more in common than meets the eye. We are both asked to stargaze and look into the future on a regular basis. Every year around this time, I see similar emails from clients and reporters alike, all wanting to know what 2014 holds in store. Luckily, I don’t need the stars to predict what comes next because technology always leaves telltale signs. Here are the Top 5 Digital Trends you can look forward to for 2014...
Via Jeff Domansky
more...
No comment yet.
Rescooped by Rui Silva from Social Media Useful Info
Scoop.it!

5 Tips for Hiring a Social Media Marketer

5 Tips for Hiring a Social Media Marketer | Marketing Digital | Scoop.it
Once a week we hear the same question: what should I look for when hiring a social media marketer? It's an important question and one becoming more critical as companies build their online presences.

Via Ivo Nový
Rui Silva's insight:
Social media marketers can seem like an elusive new and unique breed, with super-human qualities. They can speed text, post more Facebook pictures than grandpa had taken in his lifetime, and have the magical ability to hold the phone just right for the most flattering selfies on Instagram.Read more: http://www.entrepreneur.com/article/229288#ixzz2knGRvKWR
more...
Soraia Alves's comment, November 16, 2013 5:32 AM
Social Media Marketers give to the term "multitasking" a superior level ;)
Rescooped by Rui Silva from MarketingHits
Scoop.it!

Infographic: The History of #Hashtags - Marketing Technology Blog

Infographic: The History of #Hashtags - Marketing Technology Blog | Marketing Digital | Scoop.it
“If you’re new to hashtags, check out this Hashtag Guide. Some folks still cringe at actively implementing hashtags since it appears contrived and a bit irregular.”
Via Brian Yanish - MarketingHits.com
Rui Silva's insight:
#hashtags timeline
more...
No comment yet.
Rescooped by Rui Silva from Hospitality Digital Marketing & Beyond
Scoop.it!

Travel Infographic 23

Travel Infographic 23 | Marketing Digital | Scoop.it
“ Travel Infographic”
Via Alexandre Guapyassu
more...
No comment yet.
Scooped by Rui Silva
Scoop.it!

livro The End of Facebook

livro The End of Facebook | Marketing Digital | Scoop.it

Será possível o fim do Facebook estar para breve? 

A pergunta pode parecer descabida, mas existem indícios que a tornam uma pergunta séria e actual: um número crescente de utilizadores mais antigos estão a abandonar a rede e o mesmo acontece aos adolescentes. A saturação aumenta nos que usam a rede social, enquanto na bolsa o facebook continua sob pressão. 

Rui Silva's insight:

será verdade?

 

www.theendoffacebook.com

more...
No comment yet.
Scooped by Rui Silva
Scoop.it!

A Like Is Not Enough: Facebook Tests Star Ratings Displayed On ...

A Like Is Not Enough: Facebook Tests Star Ratings Displayed On ... | Marketing Digital | Scoop.it
Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable..
more...
No comment yet.
Scooped by Rui Silva
Scoop.it!

Encouraging 7 Core Social Media Marketing Behaviors - ClickZ

Encouraging 7 Core Social Media Marketing Behaviors - ClickZ | Marketing Digital | Scoop.it
Encouraging 7 Core Social Media Marketing Behaviors
ClickZ
Unlike real friends who genuinely like you as a person, we social media marketers have an ulterior motive. We are ...
more...
No comment yet.
Scooped by Rui Silva
Scoop.it!

5 Holiday Social Media Tips for Ecommerce Merchants - Practical Ecommerce

5 Holiday Social Media Tips for Ecommerce Merchants - Practical Ecommerce | Marketing Digital | Scoop.it
Practical Ecommerce 5 Holiday Social Media Tips for Ecommerce Merchants Practical Ecommerce Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013's Christmas shoppers find and buy presents on the Internet...
more...
No comment yet.