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Rescooped by Rodolphe FALZERANA from Creativity & Innovation for success
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Neuromarketing is the next step in engagement

Neuromarketing is the next step in engagement | Marketing Digital | Scoop.it

Neuromarketing is the next step in engagement, Successful brands today are manipulating consumers' minds to better their sales in new and developed ways, claims Pete Trainor, associate director, UX, part of SapientNitro. Here he walks us through his SXSW talk,


Via Alexander Crépin
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ça promet...

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Tendances des réseaux sociaux pour 2014 » David Fayon

Tendances des réseaux sociaux pour 2014 » David Fayon | Marketing Digital | Scoop.it
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Le social spam, mon regret

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Les objets connectés, un monde à explorer - Les Echos #G9plus

Du podomètre au thermostat en passant par le mobilier urbain, les objets connectés se multiplient. Mais il est encore difficile d'en avoir une...

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