It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared.
Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.
Not that I’m superstitious or anything. But I AM a firm believer in being aware of potential pitfalls and staying prepared—just in case that worst case scenario rears it’s ugly head. Not that it will. (Knock on wood.)
Truth is, this isn’t just a planetary thing. There’s been some pretty scary mojo hanging about the content marketing world, too.
Don’t believe me? Here are 13 statistics that indicate some serious problems arising in B2B organizations. And, in the spirit of preparedness, we’ve included tips to help you avoid being on the dark side of these stats....
Via Ally Greer, Jeff Domansky