On Wednesday morning of Connections 2014, we heard from Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, in one of our breakout sessions. Kyle shared on key technology trends that are transforming how customers … Continued
Barbara Chapuis's insight:
Technology trends impacting your marketing strategy
For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.
It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.
Think of it as a visual press release that you don’t need to send to the media.
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]
Having a social media marketing plan isn't just about creating a Facebook page or Twitter profile and automating your company updates. There's much more to it if you really want to make the most out of social media when it comes to effectively promoting your products or services.
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Barbara Chapuis's insight:
The Fundamentals before even thinking of saying something...Content marketing
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.