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9 tips to successfully lead the digital transformation in your organization - Barbara Chapuis

9 tips to successfully lead the digital transformation in your organization - Barbara Chapuis | Digital Marketing | Scoop.it
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18 companies with brilliant digital strategies

18 companies with brilliant digital strategies | Digital Marketing | Scoop.it
It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

Via Stefano Principato
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Marco Favero's curator insight, October 27, 2014 10:26 AM

aggiungi la tua intuizione ...

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Digital Marketing | Scoop.it
Learn about some of the coolest apps of 2014.
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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe | Oracle Marketing Cloud

Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe | Oracle Marketing Cloud | Digital Marketing | Scoop.it
Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe http://t.co/R9RIZHcYhy #B2B #Sales
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How my grandma does marketing without knowing it

How my grandma does marketing without knowing it | Digital Marketing | Scoop.it
There are so many clichés about digital marketing. Read here how my grandma will make you change your mind. She's even doing marketing without knowing.
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An article to relax for once...

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5 essential small business digital marketing tools - iMedia Connection

5 essential small business digital marketing tools - iMedia Connection | Digital Marketing | Scoop.it
5 essential small business digital marketing tools
iMedia Connection
As so many small business owners know, staying ahead of the digital marketing game can be a challenge.
Barbara Chapuis's insight:

5 tips for SMB: engaging website, a social media platform, email marketing, video content management and SEO...Let's go !

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7 Technology Trends Transforming Consumer Communication - The ExactTarget Blog

7 Technology Trends Transforming Consumer Communication - The ExactTarget Blog | Digital Marketing | Scoop.it
On Wednesday morning of Connections 2014, we heard from Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, in one of our breakout sessions. Kyle shared on key technology trends that are transforming how customers … Continued
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Technology trends impacting your marketing strategy

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7 Key Ingredients of an Integrated Digital Marketing Strategy

7 Key Ingredients of an Integrated Digital Marketing Strategy | Digital Marketing | Scoop.it

Integrated Digital 7 key ingredients which must be effectively incorporated into every digital marketing strategy to successfully drive business growth.

Barbara Chapuis's insight:

Integrated Digital Marketing Strategy or Inbound Marketing...

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Does Your Marketing Strategy Align With Your Goals? A Story

Does Your Marketing Strategy Align With Your Goals? A Story | Digital Marketing | Scoop.it
This is what happens when companies take too long to adjust their marketing strategy to align with their goals.
Barbara Chapuis's insight:

Software companies common mistake: neglecting the sales process time when setting up goals...

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Six things CEOs want from their marketing teams in a digital age - The Guardian (blog)

Six things CEOs want from their marketing teams in a digital age - The Guardian (blog) | Digital Marketing | Scoop.it
The Guardian (blog)
Six things CEOs want from their marketing teams in a digital age
The Guardian (blog)
The discipline of marketing is becoming increasingly complex.
Barbara Chapuis's insight:

How marketing can support business in a digital age? CEOs give some answers...

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7 Outstanding Content Marketing Tips for Small Businesses

7 Outstanding Content Marketing Tips for Small Businesses | Digital Marketing | Scoop.it
Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement.
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What to Do When Rebranding Is Your Only Option

What to Do When Rebranding Is Your Only Option | Digital Marketing | Scoop.it
Find out when to consider rebranding and exactly what steps to take to rebrand successfully.
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SHould you really rebrand ? How to do it successfully ?

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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Digital Marketing | Scoop.it

For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.

 

It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.

 

Think of it as a visual press release that you don’t need to send to the media.

 

Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....


Via Jeff Domansky
Barbara Chapuis's insight:

How to use Pinterest or talking visually instead of with words ? Here is all about it !

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Geraldine Rose's curator insight, September 12, 2014 5:44 AM

Pinterest can be very powerful for brand awareness, an interesting article.

 

LocalMark's curator insight, September 12, 2014 9:47 AM

Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 

Shoko Aikawa's curator insight, September 13, 2014 12:55 AM

This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!

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Get a successful strategy of positioning

Get a successful strategy of positioning | Digital Marketing | Scoop.it
Your strategy of positioning must put into perspective your offer in relation with a real need and other existing offers on your market.
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Top Personality Traits All Managers Should Hire For

Top Personality Traits All Managers Should Hire For | Digital Marketing | Scoop.it
Learn about the four most valuable personality traits I look for in candidates.
Barbara Chapuis's insight:

Pretty accurate article ! Look for someone who is able to grow (coachable)

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10 Mistakes of a Decade of SEO Practice I Wish I Hadn't Made - Positionly Blog

10 Mistakes of a Decade of SEO Practice I Wish I Hadn't Made - Positionly Blog | Digital Marketing | Scoop.it
Learning from mistakes is not limited to your own ones, you can learn from mine too.
Barbara Chapuis's insight:

A concrete down-to-earth feedback from a SEO entrepreneur...we can all learn from his mistakes...

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Five Important Digital Marketing Elements To Consider

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]
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5 Tips to Monetize Mobile Apps by Increasing Engagement

5 Tips to Monetize Mobile Apps by Increasing Engagement | Digital Marketing | Scoop.it
Getting people to download an app is one thing, but if you want to monetize mobile apps, people need to stay engaged. Click here to learn more.
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Retail Marketers: Should You Focus on Pinterest or Instagram?

Retail Marketers: Should You Focus on Pinterest or Instagram? | Digital Marketing | Scoop.it
Almost daily, retailers ask us “is Instagram or Pinterest a better network for us to market on?” Of course the answer varies between business verticals (and even within these categories the answe…

Via Stefano Principato
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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Digital Marketing | Scoop.it
Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
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Andrew Federici's curator insight, September 29, 2014 5:54 PM

Not surprisingly, per a recent survey by the Content Marketing Institute, "producing enough content" is the #1 challenge for B2B content marketers, even above producing quality content.  Scoop.it helps businesses leverage content curation to increase output and compliment the creation of content.

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Understanding the Life Cycle of Social Media

Understanding the Life Cycle of Social Media | Digital Marketing | Scoop.it
This article discusses understanding the life cycle of social media.
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8 Step Social Media Marketing Strategy Template #infographic

8 Step Social Media Marketing Strategy Template #infographic | Digital Marketing | Scoop.it
Having a social media marketing plan isn't just about creating a Facebook page or Twitter profile and automating your company updates. There's much more to it if you really want to make the most out of social media when it comes to effectively promoting your products or services.

Via Stefano Principato
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Marco Favero's curator insight, September 24, 2014 6:30 AM

aggiungi la tua intuizione ...

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Why Your Marketing Must Include Your Origin Story

Why Your Marketing Must Include Your Origin Story | Digital Marketing | Scoop.it
Incorporating your origin story into your marketing is essential. This is how you can forge the brand identity you desire.
Barbara Chapuis's insight:

So start-up, what's your story ?

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Digital Marketing | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Barbara Chapuis's insight:

The Fundamentals before even thinking of saying something...Content marketing

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S&P Dow Jones Indices says Alibaba could be added to global benchmarks

S&P Dow Jones Indices says Alibaba could be added to global benchmarks | Digital Marketing | Scoop.it
S&P Dow Jones Indices says Alibaba could be added to global benchmarks: S&P Dow Jones Indices, which... http://t.co/WCcpmcMm8o #upsctech
Barbara Chapuis's insight:

Alibaba or the success of an entrepreneur now at the head of a company bigger than Amazon or eBay !

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