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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Marketing Digital | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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Want to Enhance brand Visibility Smartly? Here's How you Can!

Want to Enhance brand Visibility Smartly? Here's How you Can! | Marketing Digital | Scoop.it
Infographic on Creating branding and authority business with smart business technique in making business branding with digital branding tools online

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 2, 2014 10:38 AM

Thanks @Christino Martin for sharing these interesting infographic.


As marketers we would like our brand is top of mind this can take on many forms in order to achieve that goal.

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Is Real-time Engagement the New Real-time Marketing?

Is Real-time Engagement the New Real-time Marketing? | Marketing Digital | Scoop.it
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing.

The online social space is where your fans are talking about your brand. It’s where your competitors are trying to dilute your narrative and your brand messages. It’s where rogue employees go to vent. If you aren’t engaging your fans online, you are missing out on the opportunity to bring, and strengthen, your message. You are also missing the opportunity to engage in marketing and lead-gen in an ongoing, not one-off, manner.


Via Brian Yanish - MarketingHits.com
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25 Incredible Statistics That Are Driving Mobile Marketing | AllTwitter

25 Incredible Statistics That Are Driving Mobile Marketing | AllTwitter | Marketing Digital | Scoop.it

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

 

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

 

Platforms such as Twitter, Facebook and LinkedIn are staking their claim, too – U.S. social media ad revenues are expected to reach $11 billion by 2017. This visual from WebDAM looks at 25 statistics that will drive the face of mobile marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 28, 2014 10:02 AM

The march to mobile marketing is relentless and here are 25 mobile stats you need to know.

Jeff Guzzo's curator insight, September 7, 2014 10:51 PM

The article The State of Mobile Content Marketing is an article about how communication is rapidly changing. It states how consumers are flooded with different forms of technology that provide social connectivity. The article addresses that content marketing through mobile technology is becoming very important. There are several current and forecasted statistics with regards to mobile technology. It is stated that: “By 2016, nearly 80% of the US population will use mobile phones.” This statistic suggests the importance of utilizing mobile marketing. The article also gets into statistics of when people use their phones and computers, and it states that: “97% of 18-29 year olds use text messaging”.  This data shows that the time of day, and the method of reaching out to consumers are important in the marketing strategy.

 

It is interesting to see how many people are using (and expected to use) mobile technology. Therefore, the marketing strategy through mobile devices is an excellent idea. The only problem is getting people to actually acknowledge the ads. I think the key here is to create aesthetic and non-annoying ads that are segmented to the proper audiences. The filtering process can be formulated based on search and download history of mobile device users. 

 

-Jeff G.

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Google et Facebook : deux anciens ennemis alliés autour de la publicité en ligne

Google et Facebook : deux anciens ennemis alliés autour de la publicité en ligne | Marketing Digital | Scoop.it
Facebook et Google, anciens rivaux, vont s'allier dans le domaine de la publicité en ligne.
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The Future of Content Marketing

The Future of Content Marketing | Marketing Digital | Scoop.it

Are the results from your content marketing efforts diminishing? Does it seem increasingly harder to produce results? Get insight from industry experts...

 

Rich McEleny asks: Where are you in your content efforts? Are you finding that your content doesn’t move the needle like it used to? Are you one of the fortunate companies in a low CSI industry? Will this debate cause you to reexamine your content efforts?...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 2, 2014 3:20 AM

Mark Schaefer's original "Content Shock" post continues to generate comments. Rich McElhaney shares his counterpoint argument.

aanve's curator insight, February 2, 2014 10:17 PM

www.aanve.com

 

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Digital Marketing Is On The Rise, Are You Ready?

Digital Marketing Is On The Rise, Are You Ready? | Marketing Digital | Scoop.it
Why your business needs digital marketing?

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4 Steps to Connecting with—and Engaging—Generation C - Brian Solis

4 Steps to Connecting with—and Engaging—Generation C - Brian Solis | Marketing Digital | Scoop.it

...They demand superior service, competitive prices, and quick delivery. And when they don’t get what they want, their friends, followers and fans hear all about it.

 

How can you effectively communicate with this audience? You can start by realizing that we’re all part of Generation C (it’s not an age group, it’s a digital lifestyle), and in order to make the link, you need to think like a connected marketer. Here are the four steps I view as essential when it comes to engaging with this elusive audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 28, 2014 11:50 AM

We're all part of Generation Connected or Generation C. Reaching this audience need a special approach and Brian Solis shares four tips.

FRANK FEATHER ~ Business Futurist's curator insight, January 28, 2014 1:23 PM

Good article by Brian Solis

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3 idées fausses du marketing digital

3 idées fausses du marketing digital | Marketing Digital | Scoop.it
A force de proposer de nouveau buzz word, d'analyser les tendances et d'en tirer des conclusions abusives, d'annoncer aujourd'hui ce qui pourra se passer demain, nous avons la fâcheuse habitude en ma (3 idées fausses du marketing digital
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