Conversion Marketing (English)
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Infographic: Video Moves Business | Brightcove Blog

Infographic: Video Moves Business | Brightcove Blog | Conversion Marketing (English) | Scoop.it

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marketingIO's curator insight, August 17, 2014 1:27 PM

A single stat infographic. Snackgraphic?

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5 Ways To Improve Mobile UX That Will Result In Higher Conversions

5 Ways To Improve Mobile UX That Will Result In Higher Conversions | Conversion Marketing (English) | Scoop.it
Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several years.
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An introduction to dynamic pricing for Ecommerce - Smart Insights Digital Marketing Advice

An introduction to dynamic pricing for Ecommerce - Smart Insights Digital Marketing Advice | Conversion Marketing (English) | Scoop.it
Out with the Old, In with the…Old. Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis an. Marketing topic(s):Online marketing mix. Advice by Guest Expert.
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7 Little Known Ways to Increase Digital Marketing Conversion Rates [Infographic]

7 Little Known Ways to Increase Digital Marketing Conversion Rates [Infographic] | Conversion Marketing (English) | Scoop.it
This infographic shared by Digital Marketing Philippines shows 7 little known ways to increase digital marketing conversion rates.

Via Catherine Pham
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Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How by @shanejones15

Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How by @shanejones15 | Conversion Marketing (English) | Scoop.it
A lot of marketing experts will tell you that SEO is the driving force behind conversions. I’m here to tell you it’s not. SEO can only do so much.
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2 Methods for Getting an Email Opened and 1 That Doesn't Work

2 Methods for Getting an Email Opened and 1 That Doesn't Work | Conversion Marketing (English) | Scoop.it
How to highlight the potential loss of not opening and how to use a name to drive action.
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4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile

4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile | Conversion Marketing (English) | Scoop.it
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy.
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The importance of Start up businesses and online marketing

The importance of Start up businesses and online marketing - http://t.co/I91lQnCoNX
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3 Things Amazon.com Can Teach Us About Marketing Automation - ClickZ | #TheMarketingAutomationAlert

3 Things Amazon.com Can Teach Us About Marketing Automation - ClickZ | #TheMarketingAutomationAlert | Conversion Marketing (English) | Scoop.it
We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage.


Digest...


As you're looking to start (or improve) your marketing automation, consider these principles from Amazon.com:

  1. What can I do to give my buyers more of what they want? Instead of emailing all your customers the same thing, why not automatically segment your customer lists better so you have real time information on what your customers have bought. Using marketing automation, you can trigger more personalized marketing campaigns and have them buy more.
  2. What can I do to help improve my customer's buying experience? Through your marketing automation, you can customize the landing pages, widgets and other elements of your web site. This customization will not only help your customers in their buying decisions, but will also help them buy more from you. Amazon.com has shown this.
  3. Listen to your customers and improve your own business. I interviewed Scott Hintz,the creator of TripIt and one of the founding team at Expedia. I asked him what the most important part of building TripIt was and he simply said, "We listened to our customers". Amazon are experts at listening to their customers through passive actions such as web browsing, to purchase history, to actual feedback through surveys and customer service.

 

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marketingIO's curator insight, November 17, 2013 7:58 PM

You could do a lot worse. This is excellent guidance to follow.

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Web Conversion Master, El Primer Portal sobre Conversión Web en ...

Web Conversion Master, El Primer Portal sobre Conversión Web en ... | Conversion Marketing (English) | Scoop.it
Web Conversion Master Seguramente hayas escuchado hablar alguna vez del CRO y de la importancia que éste tiene en cualquier página web. Por si no lo sabías, CRO son las siglas de Conversion Rate Optimization ...
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Cinco lecciones de marketing online de Steve Jobs para nuestro ...

Cinco lecciones de marketing online de Steve Jobs para nuestro ... | Conversion Marketing (English) | Scoop.it
Padre de toda una nueva era tecnológica como uno de los creadores de Apple, a Steve Jobs se le atribuye un enfoque único en todo lo que hizo. Esta.
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Los nuevos tours virtuales de Google impulsarán el marketing digital

Los nuevos tours virtuales de Google impulsarán el marketing digital | Conversion Marketing (English) | Scoop.it
Para la gran mayoría de los hoteleros las obligaciones diarias comprenden una diversidad de tareas, pero su objetivo final es obtener ventas. Por eso, el marketing digital es muy importante, ya que contribuye a la ...
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Nuevos banners de Google reducirían al mínimo los resultados de una búsqueda

Nuevos banners de Google reducirían al mínimo los resultados de una búsqueda | Conversion Marketing (English) | Scoop.it
En 2005 Google realizó una promesa en su blog oficial: "Nunca pondremos banners en la página principal de Google o en las páginas de resultados de búsquedas... jamás".

Via Santiago Sanz Lastra
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Connecting With the Anonymous Customer

Connecting With the Anonymous Customer | Conversion Marketing (English) | Scoop.it
In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up.
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Developing integrated customer experiences - Smart Insights Digital Marketing Advice

Developing integrated customer experiences - Smart Insights Digital Marketing Advice | Conversion Marketing (English) | Scoop.it
Harnessing the 4 key drivers of customer control The overwhelming choice of apps, websites and other digital platforms that customers have at their finger. Marketing topic(s):Customer Experience Management CXM.
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Conversion Rate Optimization & Marketing Blog | FutureNow » Blog Archive » Site Search Part 3: How We Increased ROI For A Client

Conversion Rate Optimization & Marketing Blog | FutureNow » Blog Archive » Site Search Part 3: How We Increased ROI For A Client | Conversion Marketing (English) | Scoop.it
Conversion Rate Optimization & Marketing Blog | FutureNow » Blog Archive » Site Search Part 3: How We Increa...

Via Paul Gothier
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Conversion Content Marketing by Scott Brinker

Conversion Content Marketing by Scott Brinkers http://www.ioninteractive.com


Via Stefano Principato, Jesse Soininen
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Jesse Soininen's curator insight, January 22, 2013 3:50 PM

Noteworthy slideshare set

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Email Marketing Best Practices 2014 [Infographic] - Smart Insights Digital Marketing Advice

Email Marketing Best Practices 2014 [Infographic] - Smart Insights Digital Marketing Advice | Conversion Marketing (English) | Scoop.it
How does your use of key email tactics compare? Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketi. Marketing topic(s):Email communications strategy.
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5 Things That Will Change Retargeting in 2014

5 Things That Will Change Retargeting in 2014 | Conversion Marketing (English) | Scoop.it
Remarketing predictions to watch out for in the new year.
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How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science by @BelleBethCooper

How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science by @BelleBethCooper | Conversion Marketing (English) | Scoop.it
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing.
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How Video Marketing Can Help Your Business Grow

Video marketing can be very effective, but you have to have a combination of skill, money and time to make things work. It is a good decision to use video marketing as a promotional tactic for a bu...
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Imperdible Glosario de Términos de Publicidad y Marketing Digital

Imperdible Glosario de Términos de Publicidad y Marketing Digital | Conversion Marketing (English) | Scoop.it
Muchas veces, cuando estás emprendiendo, terminas enredado en ciertas áreas para las que no estás preparado. Si eres diseñador, periodista o informático, probablemente no te enseñaron de marketing y sus terminologías en la universidad.
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7 verdades del marketing que debes saber - Soy Entrepreneur

7 verdades del marketing que debes saber - Soy Entrepreneur | Conversion Marketing (English) | Scoop.it
Soy Entrepreneur
7 verdades del marketing que debes saber
Soy Entrepreneur
Si les pides a 20 líderes que te definan marketing, probablemente recibirás 20 respuestas diferentes. ¿Por qué es tan difícil establecer qué es la mercadotecnia?
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4 áreas esenciales en la estrategia de marketing online de la pyme ...

4 áreas esenciales en la estrategia de marketing online de la pyme ... | Conversion Marketing (English) | Scoop.it
Aumentar el presupuesto no lo es todo. Para lograr el éxito hay que equilibrar los esfuerzos entre SEO, SEM, redes sociales y contenidos.
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Blogging for Traffic - Make money with your Blog Articles

Blogging for Traffic - Make money with your Blog Articles | Conversion Marketing (English) | Scoop.it
Internet Traffic, Search Engines and Visitors - Website Hosting, Green Hosting (Inbound links and other benefits of blogging http://t.co/cGHhAhX5bu #blog #wordpress #marketing)...
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