Out with the Old, In with the…Old. Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis an. Marketing topic(s):Online marketing mix. Advice by Guest Expert.
We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage.
As you're looking to start (or improve) your marketing automation, consider these principles from Amazon.com:
What can I do to give my buyers more of what they want? Instead of emailing all your customers the same thing, why not automatically segment your customer lists better so you have real time information on what your customers have bought. Using marketing automation, you can trigger more personalized marketing campaigns and have them buy more.
What can I do to help improve my customer's buying experience? Through your marketing automation, you can customize the landing pages, widgets and other elements of your web site. This customization will not only help your customers in their buying decisions, but will also help them buy more from you. Amazon.com has shown this.
Listen to your customers and improve your own business. I interviewed Scott Hintz,the creator of TripIt and one of the founding team at Expedia. I asked him what the most important part of building TripIt was and he simply said, "We listened to our customers". Amazon are experts at listening to their customers through passive actions such as web browsing, to purchase history, to actual feedback through surveys and customer service.
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Web Conversion Master Seguramente hayas escuchado hablar alguna vez del CRO y de la importancia que éste tiene en cualquier página web. Por si no lo sabías, CRO son las siglas de Conversion Rate Optimization ...
Para la gran mayoría de los hoteleros las obligaciones diarias comprenden una diversidad de tareas, pero su objetivo final es obtener ventas. Por eso, el marketing digital es muy importante, ya que contribuye a la ...
Harnessing the 4 key drivers of customer control The overwhelming choice of apps, websites and other digital platforms that customers have at their finger. Marketing topic(s):Customer Experience Management CXM.
How does your use of key email tactics compare? Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketi. Marketing topic(s):Email communications strategy.
Muchas veces, cuando estás emprendiendo, terminas enredado en ciertas áreas para las que no estás preparado. Si eres diseñador, periodista o informático, probablemente no te enseñaron de marketing y sus terminologías en la universidad.
Soy Entrepreneur 7 verdades del marketing que debes saber Soy Entrepreneur Si les pides a 20 líderes que te definan marketing, probablemente recibirás 20 respuestas diferentes. ¿Por qué es tan difícil establecer qué es la mercadotecnia?
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