Marketing des biotechnologies
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How Social Media can help with your B2B Marketing | Social Media Today

How Social Media can help with your B2B Marketing | Social Media Today | Marketing des biotechnologies | Scoop.it
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
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[Reportage] Les Trophées de l'innovation marketing

CGUEZOU's insight:

#innover dans l'approche marketing... Un grand bravo aux lauréats

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The marketing paradox: to spend or not to spend - VentureBeat

The marketing paradox: to spend or not to spend - VentureBeat | Marketing des biotechnologies | Scoop.it
The marketing paradox: to spend or not to spend
VentureBeat
Every startup wrestles with the question of how much they should spend on marketing. Big companies spend all kinds of money on marketing, but how do you get big?
CGUEZOU's insight:

Le juste investissement

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What Lies at The Root of Digital Marketing Deficiency of Life Science Industry?

Life Science digital agency is the new phenomenon in the Internet.

Via Mark Wayne
CGUEZOU's insight:

Et si l'innovation ne s'arrêtait pas au produit...L'innovation doit aussi se retrouver dans la façon d'en parler

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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions - Forbes

The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions - Forbes | Marketing des biotechnologies | Scoop.it
The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions
Forbes
Consumers build brands, not companies. This is a fundamental marketing truth that cannot be denied.
CGUEZOU's insight:

Des questions indispensables à se poser pendant son étude de marché.

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How Do You Create A Culture Of Innovation?

How Do You Create A Culture Of Innovation? | Marketing des biotechnologies | Scoop.it
Scott Anthony, a managing director at the innovation consulting firm Innosight, offers a step-by-step guide to building innovation into your companys... (How Do You Create a Culture of Innovation?
CGUEZOU's insight:

#INNOVATION#CULTURE comment développer l'innovation au sein des entreprises?

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The new media marketing funnel - Daily Record (subscription)

The new media marketing funnel - Daily Record (subscription) | Marketing des biotechnologies | Scoop.it
The new media marketing funnel
Daily Record (subscription)
Driving the new business effort is a critical component of operating a successful business. And marketing is a key ingredient that helps move the new business needle.
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5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable

5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable | Marketing des biotechnologies | Scoop.it
5 Reasons You Need Marketing Skills (and How to Get Them)
Mashable
But that's not the only reason that having a few marketing skills in your professional toolkit isn't a bad thing.
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How to Use QR Codes in Advertising - Success Marketing, LLC

How to Use QR Codes in Advertising - Success Marketing, LLC | Marketing des biotechnologies | Scoop.it
No doubt by now you've seen these little black squares showing up just about everywhere you look. Here's how to use QR codes in advertising effectively...

Via shrwoodstrategics
CGUEZOU's insight:

Pour vos cartes de visite, pensez y !

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Environmental Markets for Biotechnology

Environmental Markets for Biotechnology | Marketing des biotechnologies | Scoop.it
Environmental Markets for Biotechnology This study provides a comprehensive and detailed analysis of the current and forecasted market from 2013 through 2018 for environmental biot - Market Research Reports and Industry Analysis...

Via sandhya kamath
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