Marketing de Conteúdo - Curadoria de Conteúdo

Gostei da dica do Giuseppe Mauriello e compartilho com vocês.

Já requisitei meu convite e irei testar o Keemix.

Assim que tiver opinião formada, postarei meus comentários aqui.

Por enquanto, vale a leitura do post abaixo. 

Para mais informações e para solicitar convite, olhe os links abaixo:

Experimente: http://keemix.com 

Leia o post original   : http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta

Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.

From official website:

"Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.

Keemix makes curation fun and accessible to everybody.

***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!

***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.

***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."

From blog post:

Here are some features:

- All pages are now public, publishers can share their mixes with anybody;

- A brand new homepage displaying featured mixes and mixersCollaboration!

- You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..;

- Edit your mix design and layout;

- Receive notifications by mail;

- “Vanity URLs”. Get your own profile URL;

- New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."

Try out it here: http://keemix.com

Read blog post here: http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta

Estou fazendo esse rescoop da Jan Gordon, que tem trazido ótimas dicas sobre a Curadoria de Conteúdo e que sabe muito bem do que está falando.

Como ela mesmo diz, é  preciso ter bastante cuidado com as fontes sobre o assunto.

Ela escreveu baseada em um ótimo post do Mashable e gostei muito das dicas.

Abaixo segue o texto dela e os links das fontes que ela se baseou.

Espero que lhes seja útil, como está sendo para mim.  

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

Here are some highlights:

Be part of the content ecosystem

**What a curator should do is embrace content both as a marketer and an organizer

Follow a schedule

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

**Be consistent and post at the same time everyday so your readers will know when to expect new content

**consistency and regularity brings new users and helps you build a loyal fan base

Embrace multi platforms

**Put your work where your audience is, today you have to go to them (more about this in the article)

Engage and Participate

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

Share, Don't Steal

**Last but definitely not least, you must acknowledge the source, there are no exceptions

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://on.mash.to/Jk8uWH]

Mais um excelente post do HubSpot com a curadoria do Robin Good e  Giuseppe Mauriello.

Esse post foi baseado no artigo original : " Landing pages são o coração e a alma dos esforços de geração de leads no Inbound Marketing, então porque são tão sub utilizadas?"

Eles acham que é porque grande parte  os departamentos de marketing das empresas não sabem como utilizá-las .

Primeiro, vale explicar o que é uma landing page. São páginas criadas para a capturar informações dos visitantes através da captura de leads.

Aqui vai um ótimo exemplo de landing page em português: http://resultadosdigitais.com.br/materiais-educativos/webinar-como-criar-landing-pages-efetivas/

Essa landing page, da StartUp Resultados Digitais, oferece ao visitante um webinar sobre como criar landing pages efetivas. Esse webinar pode inclusive lhe ajudar no entendimento e implementação de landing pages.

Creio que o software da Resultados Digitais, que é similar ao HubSpot, seja o único no Brasil com a funcionalidade de criação e implementação de landing pages.

Bem, aqui  fica a dica para quem saber mais sobre o assunto de Inbounb Marketing em português: visitem as landing pages e o blog da Resultados Digitais : http://resultadosdigitais.com.br/materiais-educativos/

Eu gosto muito dos resultados das landing pages e estou implementando algumas para meus negócios.

Com as landing pages você pode oferecer valor aos seus prospects e clientes, convertendo assim uma percentagem bem maior de seus visitantes.

Do post em Inglês - aqui vão 6 razões importantes para  a utlização de landing pages :

1) Geração de leads com facilidade!

2) Oferecem um excelente lugar para as suas ofertas.

3) Coleta informações demográficas sobre seus prospects.

4) Proporciona o entendimento sobre quais prospects são mais engajados. 

5) Proporciona combustível para outros canais de marketing.  

6) Fornece Insights sobre a efetividade de  suas ofertas de marketing. 

Conselho: quanto mais Landing pages, melhor!

Não esqueça de que as landing pages sempre tem que conter um passo de agradecimento no final da interação!  

Leia o artigo completo em Inglês no http://j.mp/IhHRHz

Se gostou, comece agora.... 

Excerpted from the original article: "Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you're creating another data asset for your marketing program.

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."

Read full article here: http://j.mp/IhHRHz

O post que deu origem a esse post é http://www.contentcurationmarketing.com/articles/share/79090/  - de Cory O'brien .

Escolhi fazer esse reescoop da Jan Gordon, a quem eu costumo seguir, porque ela que tem nos trazido ótimos textos e novidades nessa área.

Alguns destaques do posts:

Agências de publicidade estão mudando para a curadoria.  

Várias marcas já estão utilizando esse tipo de estratégia de pull marketing para se relacionar com os seus clientes e prospects.

No post em Inglês, você vai encontrar vários exemplos como Fab.com ou Gilt Taste, além do sucesso do canal Pinterest. 

A cada dia estamos assistindo, aqui no Brasil, mais e mais marcas começando a trilhar o caminho de  marketing de conteúdo, no qual acredito muito. 

Vale ler o texto original em Inglês e o post da Jan Gordon! 

This piece is from contentcurationmarketing - written by Cory O'brien.

Here are some highlights:

Ad agencies are shifting to curation

**By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

**This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

Looking beyond daily deals sites, we see networks like Pinterest tapping into this new trend, and growing substantially as a result.

**Brands looking for an easy way to curate content and share it with their audience have quickly adopted the platform

The Network Matters

**networks are working to become curators of content, not just broadcasters of the highest bidder 

**As a result, the products they advertise get additional value out of just being picked to be featured in the adsi

**In this post, you'll see examples of brands who are doing great things with curation

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/JZTf5K]

Robin Good: This one had escaped me. Apologies.

Scoop.it has integrated its content curation and publishing system with Facebook giving you the opportunity to have automatically publish your curated content to your Facebook Timeline.

From the official Scoop.it blog: "By turning it on (it’s optional of course), your Facebook Timeline will be automatically updated in real time whenever you curate new content.

As they pile up, these scoops will be grouped on a dedicated box that nicely displays a summarized snapshot of your latest curation activity."

How to set it up

If you’ve already connected your Facebook account, you just need to reconnect it to update your connection settings and have your scoops shared to your Facebook Timeline.

While connecting to your Scoop.it account, a pop-up will appear asking you to connect again your Facebook account:

For those of you who haven’t connected your Facebook yet, go on your Scoop.it account and do it today. To do so, just click on the Facebook icon on your dashboard:

Please note that this is an option offered for you to boost the impact of your curation; you can connect or disconnect it at will through your account settings (Account > Sharing Options > Uncheck “Share your scoops to your Facebook Timeline”).

Find out more: http://blog.scoop.it/en/2012/04/02/bring-curation-to-your-facebook-timeline/ 

There are a lot of wonderful curators in this contest but I must say, Robin Good has been a mentor and a leader in the curation world. His devotion and love for curation has been a gift to many of us day after day.

**If you want to know how to curate effectively, visit his collection and topics, every one of them have been carefully curated, Robin spends many hours of the day to find, select the very best and gives us an amazing analysis or valuable comments as he explains below:

Here's what Robin has to say about curation:

Curation Philosophy

My content approach is based on a specific objective: saving time to the specific audiences I work for, by selecting for them the very best and most relevant information in their topic of interest. My duty is one of vetting all of the news, resources and tools in the specific niche areas of interest I cover, and once identified relevant ones, to summarize, highlight and contextualize them for my specific audience by appropriately customizing title, intro, description and references. I also like to be fanatical about attribution and credit as they are integral parts of a valuable curators work.

http://www.atlanticbt.com/contentcurationcontest/vote

"ExactTarget’s research shows that only 7% of online users are megaphones. It’s unclear where exactly these Curators are drawn from in the traditional triangle, but according to ExactTarget, 65% percent of them are creators. I expect the remainder span some part of the commenters."

It's true. There's conventional wisdom that on the Web 90% only consume content, 9% primarily comment, and 1% are content creators. So where do the new class of content curators (like yours truly) belong?

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

**Curation is a useful approach for all companies but especially for startups:

Here's what especially caught my attention:

**Thought Leadership

If outsiders view your company as a key source of  industry information, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

**Hub of Information

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

**Collections

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

**Content with Commentary

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

One Takeaway: 

**Successful curators often employ several of these approaches in addition to producing their own original content

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/zTGY37]

Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.

Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.

Alguns benefícios:

Novo formato que incorporou o design thinking , trazendo grande força ao visual;

A possibilidade da customização das páginas  as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;

A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado  com os de seus públicos,  sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.

Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas  e causas nesse poderoso canal.

Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.

This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.

Here are some of the highlights:

Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses

Here are some of the benefits:

**New format that incorporates design thinking

visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually

**the abillity for brands to customize their pages to fit their message and most important

**the ability for brands to make their pages personalized and relevant to consumers

**the timeline page reflects and showcases the brand, helping to drive differentiation

**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

Read full article here: [http://bit.ly/Af88Pb]

Ótimo infográfico detalhando a história do marketing de conteúdo. ( via José Carlos)

An infographic detailing the history of content marketing in timeline form.

Via Martin Gysler 

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

Read more: http://bit.ly/K0s4LL

Mais uma ótima dica do super Robin Good.

Para quem gosta de música, essa ferramenta é show!

Vale dar uma boa olhada  no TheFuture.fm e rodar pelo mundo, sem sair de casa,  ouvindo o que há de melhor em NY, Berlim, Ibiza... no estilo de música favorito.

Cada dia me impressiono mais com as novidades em curadoria.

Thanks Robin Good, you are the best!

Robin Good: If you want to listen to the music curated by the world best DJs, your search is over.

TheFuture.fm helps you find the best music, promote the DJs who curate it, and hook up with the artists who created it.

From the official site: "Thefuture.fm is your access to the best music in the world - recorded live at exclusive events in New York, in the nightclubs of Berlin, at festivals in Ibiza, and hand-picked from all over the net. All of this, right here, for free.

...there’s too much of everything on the net.

We believe that curation is the answer.

...

We want to give you the most professional DJs; DJs that not only play at the most exclusive events, the best clubs and the biggest festivals around the world, but also up and coming producers scouted from all over the net.

... you learn what songs you’re listening to, and buy them if you love them."

Try it out now: http://www.thefuture.fm 

Robin Good: Summarize the content of any web page by simply clicking on a dedicated bookmarklet. This is What Cruxbot does, while adding two great features:

1. The ability to determine how much to summarize dinamically.

2. The ability to have the summary built around specific keywords available in the content.

Cruxbot is free to use.

How to use it : http://www.cruxbot.com/howToUse.html 

Try it out now: http://www.cruxbot.com 

SEO Trends and the Impact of Blogging infographic is a glimpse into the direction of search engine optimization an where it is headed.

From Beth: I'm so excited about this feature and really grateful for Jan for pointing it out.  Really good for us curators.

---------------

Jan Gordon: This is a post after my own heart, brought to my attention by gdecugis, thanks Guillaume, you know I love Scoopit, glad to spread the word about this winning duo, Pinterest and Scoopit.

Feel free to visit my other topic, Pinterest Watch to learn more about this social network

Here's my commentary based on my experience of using Scoopit and Pinterest

To me, Pinterest and Scoopit go hand and hand. They are both visual and it's important to consider if you're on Scoopit already or thinking about it, expressing yourself on both platforms, (if it makes sense for your business) because it can be very powerful. 

Here are some of the reasons it can help your business:

Scoopit is a platform that showcases your expertise, share your hobbies and other interests through content in a beautiful format. It is part of your online personna and it's a vibrant community I have met some wonderful people here.

Pinterest is also a community with some of the same people from Scoopit and many others, (new people are joining everyday). Linking your posts from Scoopit to your pins on Pinterest not only drives traffic to your scoopit site and visa versa but those people can see another side of you that you can't express there.

Pinterest is like a delicious menu of visuals that captivate and attract people to you. I have put all my business boards at the top and my interest boards underneath them.

Pinterest gives people the ability to see who you are beyond your posts. If you're a brand, this is where you can create an online story of text and visuals that gives consumers points of entry through common interests. It's a brilliant way to do business.

I could go on and on but I'll let you see for yourself how I've combined Scoopit and Pinterest together which continues to produce unbelievable results, increase in traffic and brand new relationships from both sites.

Commentary by Jan  Gordon covering "Pinterest Watch"

See my pinterest site here: [http://pinterest.com/jangordon/] - Click on the images and they lead you right back to my Scoopit topics.

Read post here: [http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/]

An infographic that lays out the inbound marketing methodology, step by step.