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Marketing de Conteúdo - Curadoria de Conteúdo
Modalidade de marketing que agrega muito valor às marcas e pessoas quando bem utilizada
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The Power Hour: How to Beat Procrastination

The Power Hour: How to Beat Procrastination | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


If you are content curator, it is fun and pleasurable to browse information on the web to find the good stuff.  But it could also be a way to procrastinate.    Here's a great tip on avoiding it - find a power hour - and devote one hour to an important task.


Questions:


Where in your life are you letting unnecessary “work” slow down your progress?
What actions take up the majority of your working day? Are these the things that will make you money or contribute to your goals?
How would turning one extra “working hour” per day into one “income-producing hour” change your income over the next month? Repeated consistently over the next year, what would that be worth to you?


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Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog

Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.


Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks


Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Magazines about cars or fashion are evidence of content curation in action. Editors with the aid of journalists create and collect content then edit and then publish.


Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation. The same thing is true for those who do have a passion they would love to write about, but simply lack the time to write and keep a blog, not to mention companies that would like to have an active presence online, but cannot afford hiring a communication agency to do the work for them.


The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible.


The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. Scoop.it was established in 2011 with the goal of making content curation easy and accessible to everyone.

What was the Inspiration for Scoop.it?


This is the scenario that led to the birth of Scoop.it.


The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.


So a person might be interested in music, but in particular classical music. And not just classical music, but violin and not just any violin, but violin music from the XVIII century. So what the founders did was quite unique: they handed the “keys” to the publishing platform to the community itself, allowing everyone to become a curator and publish their own online magazine on their topic of choice.


The Interview with the Founder


We asked one of the founders, Marc Rougier which platforms they got their inspiration from. In essence and in Marc’s opinion when you do something on the web you don’t “invent the wheel“, you get inspired. You use different services, select the things you like and work best and make sense for what you want to do. Curation is defined by selection, editing and sharing.

Below is the interview with Marc.



To start publishing with Scoop.it and set up your own magazine, the only thing you need to have is passion and a certain expertise regarding a particular topic. If you have that, the platform will simply make it easier for you to publish.


How do you Use Scoop.it?

It involves four key steps to publish your own online magazine that allows you to start curating and publishing content on your chosen topic that you are passionate about whether that is social media, sport or fashion.


Step 1: Identify the Topic Area

You just need to log in with your Twitter or Facebook account and insert a few keywords (3 or 4) about the chosen topic in the system. Scoop.it interrogates all the search engines, connects to the API’s (Application Interfaces) of the major social networks and RSS feeds (blog content) and then proposes the content to the curator.


Step 2: Select

The content curator decides what to publish from the content selected for them by the curation engine.


Step 3: Edit

You (the editor) add your own slant and personal touch to the topic to add to the Scoop.it magazine. This can involve both text editing as well as the online magazine’s layout.

Step 4: Share


Once the magazine is ready, you can share it and connect it to your online social presence, pushing the content out to your social media channels. The magazine has its own URL web presence.


The Growth

Scoop.it was only launched just over a year ago to private beta. As for numbers, Scoop.it is now receiving 5.5 million unique users per month. This has been done without even investing in traditional marketing, but only relying on word of mouth and the power of social media. The growth is trending at 30-35% per month, with a slight reduction during the Christmas period.


Who is Using It?

The majority of Scoop.it users are in fact companies and professionals that use the platform for work reasons. For example, the most frequent case is that of companies convinced that the web is vital and they have a Twitter account, a Facebook fanpage, a blog or a website. The challenge is that these are only the platforms and the infrastructure. These platforms need content, so they rely on Scoop.it, especially if the company is small and can’t afford to hire a communication agency.


So professionals and companies are using the platform to provide content that feeds their web presence and adds value to their customers and prospects.


The other side benefit provided by the platform is that it is also acting as an educational tool that pushes knowledge out to users on specified topics


The Plans

There are three levels of pricing for the content curation platform. These range from the entry level “Free” plan up to the top level “Business”.


Level 1: Free Plan

The free plan gives you all the tools you need to get started but without analytics and curation limited to one person.


Level 2: Pro Plan

The PRO plan, the cheapest among the paid ones, also offers analytics and the possibility to delegate curation to members of a team. This is priced at $12.99 per month


Level 3: Business Plan

The Business plan, the most expensive, gives the possibility to small and medium companies to have a website, with a personalized URL, graphic charts, customizable layout and fully customizable topics. It will also allow you to host that content on your own URL (Domain name) which is vital for SEO. This is plan will cost you $79 per month.


The Goals for the Future

Scoop.it has recently moved to San Francisco to continue to maintain its growth and visibility at the heart and hub of technology and other startups.

The goals for the future are without a doubt making sure that the value proposition is understood for Scoop.it, promoting paid packages and finally bringing Scoop.it and content curation on mobile devices. They have launched a iPhone app and an Android app. The next important stage is to launch an iPad version.

Marc also sees maintaining a high quality experience as vital in the continuing development of the platform.


What About You

Is content curation an important part of your social media, content and digital marketing. Are you currently using Scoop.it?

How have you found it? Are you using any other content curation platforms?

Look forward to hearing your stories in the comments below.


Read more at http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/#tq2GtXiYfp7vAUpk.99

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33 Estatísticas que pintam o Futuro do Marketing - 33 Stats That Paint a Picture of the Future of Marketing

33 Estatísticas que pintam o Futuro do Marketing -  33 Stats That Paint a Picture of the Future of Marketing | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Um vislumbre sobre  o futuro do marketing com estas estatísticas de inbound marketing. 


Para adiantar o final do artigo : Fácil. Poderoso. Integrado. Isso é o que o marketing precisa.


Compartilho com vocês este ótimo post do Hubspot sobre o futuro do marketing, que pode ser encontrado em inglês no link original http://migre.me/aw6cH   .


Bem, uma coisa que todos concordamos é que a indústria do marketing está mudando rapidamente . Segundo o HubSpot, a boa notícia é que não precisamos de uma bola de cristal para ver onde ele está indo! 


Para os que conhecem o HubSpot, sabem que eles encontraram uma solução de software integrado de marketing que lhes permitiu ver como os diferentes esforços de marketing sao impactados nos sites e receitas dos negócios. 


Depois de apenas cinco anos, com o software e seus produtos de inteligência tendo alcançado grande sucesso, eles se voltaram para a análise de dados de seus clientes e do mercado para que possam saber o que eles estão ansiando no momento.


Segundo eles, as estatísticas de seu blog estão gritando em seus rostos, lhes  dizendo exatamente onde o futuro da nossa indústria se encontra.


Aqui estão 33 estatísticas que lhes dão um vislumbre de onde o futuro do marketing está indo:


Social Media e a Nutriçao de Leads Sociais


1) A falta de resposta através das mídias sociais pode levar a um aumento de até 15% na taxa de churn de clientes existentes. (Fonte: Gartner) 


2) 37% das marcas gostaria de usar engajamento da mídia social para criar campanhas de marketing sob medida para o cliente. (Fonte: Forrester) 


3) 75% das empresas B2B não medem ou quantificam engajamento de mídia social. (Fonte: Satmetrix) 


4) 51% dos top 20% dos profissionais de marketing B2B geram leads através da mídia social usando ferramentas de compartilhamento social, em comparação com a média da indústria que é de 39%. (Fonte: Aberdeen)


5) 84% dos profissionais de marketing B2B usar a mídia social de alguma forma. (Fonte: Aberdeen) 


6) Os profissionais de marketing gastam uma média de 4-6 horas por semana em redes sociais. (Fonte: Social Media Examiner) 


7) Atualmente, os profissionais de marketing alocam 7,6% de seus orçamentos para a mídia social. CMOs esperam que o número chegar a 18,8% nos próximos cinco anos. (Fonte: CMO Survey) 


8) 60,2% dos profissionais de marketing estão procurando opções de análise, bem como outras opções de análise, em suas ferramentas de mídia sociais de gestão. (Fonte: SEOmoz) 


9) Não obstante, os profissionais de marketing continuam a lutar com a integração de mídias sociais na estratégia global da empresa. Em uma escala de 1-7, apenas 6,8% dos entrevistados acreditam que a mídia social está "muito integrada" em sua estratégia (a mais alta classificação para a questão), enquanto 16,7% acreditam que não está integrada em tudo (o nível mais baixo para o questão). (Fonte: CMO Survey)


O que essas estatísticas de mídia social dizem sobre o futuro do marketing

Existem poucos takeaways chave destas estatísticas de mídia social. Primeiro, os profissionais de marketing estão usando cada vez mais as mídias sociais. Não é mais uma questão de "você tem que estar no social". É uma questão de "estamos ativos no social." O problema conduz ao segundo takeaway segundo. Os profissionais de marketing ainda estão em necessidade de um sistema que claramente forneça análises de mídia social,que indique onde usuários de mídia social estao e que mostre como seus esforços de mídia social estão impactando diretamente seus negócios. Finalmente, profissionais de marketing (e CMOs!) querem fazer tudo isso com um sistema integrado. Os profissionais de marketing não podem ficar andando de um lado para outro todo o tempo, de um blog CMS, para uma ferramenta de publicação social, a uma ferramenta de análise e etc. Eles precisam de um sistema que os deixem conectados e que faça tudo.


Relevância, personalização e conteúdo dinâmico.


10) e-mails personalizados melhoram as taxas de cliques de 14%, e as taxas de conversão de 10%.(Fonte: Aberdeen) 


11) As principais razões para os usuários de e-mail dos EUA  cancelarem a assinatura de um e-mail comercial ou sem fins lucrativos são:  muitos e-mails (69%) e de conteúdo que não é mais relevante (56%). (Fonte: Chadwick Martin Bailey) 


12) 80% dos usuários de internet móvel preferem anúncios locais  relevantes . (Fonte: JiWire) 


13) Uma recomendação de alto impacto de um amigo confiável transmitindo uma mensagem relevante tem até 50 vezes mais chances de desencadear uma compra do que uma recomendação de baixo impacto.


14) 62% dos adultos com menos de 34a nos estão dispostos a partilhar a sua localização para obter mais conteúdo relevante. (Fonte: JiWire) 


15) 53% dos varejistas planejam se concentrar em ferramentas de personalização da web em 2012. (Fonte: National Retail Federation)


16) 75% das pessoas preferem receber ofertas sobre qualquer outra forma de call to action. (Fonte: Texto Marketer)


17) Em um estudo de 650 campanhas de marketing multi-canais, campanhas personalizadas de forma consistente venceram esmagadoramente as campanhas estáticas na geração de uma alta taxa de resposta de destinatários. Enxergam um colapso da indústria aqui. (Fonte: Mindifire). 


O que Personalização, Relevância e Estatísticas sobre conteúdo dinâmico dizem sobre o futuro de Marketing


As pessoas querem conteúdo segmentado e relevante. Profissionais de marketing precisam fornecer. Mesmo que os comerciantes já saibam que devem ser segmentar seus contatos e compartilhar apenas o que o conteúdo que é mais valioso para o seu público, isso não está sempre acontecendo.Para resolver esse problema, os profissionais de marketing precisam de um sistema que possa personalizar a comunicação e desencadear as mensagens certas para serem enviadas para a pessoa certa no momento certo.


E-mail Marketing e Automação


18) 59% dos profissionais de marketing B2B dizem que o email é o canal mais eficaz para gerar receita. (Fonte: Revista BtoB) 


19) 49% dos profissionais de marketing B2B gastam mais tempo e recursos em e-mail do que em outros canais. (Fonte: Revista BtoB) 


20) Os Triggered emails ( em resposta a um opt in)  obtem  taxas de cliques 119% superiores  do que os emails simples. (Fonte: Epsilon) 


21) Mais de 50% dos entrevistados disseram que ainda não tinha percebido o valor de seu investimento em automação de marketing. (Fonte: Genius)


22) 61% das empresas de marketing planejam aumentar seus esforços de email marketing no próximo ano. (Fonte: Experian) 


23) Na adoção de tecnologia de automação de marketing é esperado um aumento de 50% em 2015. (Fonte:  Sirius Decision) 


O que estas estatísticas sobre Email Marketing e Automação dizem sobre o futuro de Marketing


Nós já entendemos que a personalização é uma obrigação. Mas longe vão os dias de ser apenas isso. Os profissionais de marketing precisam de uma ferramenta que irá acionar os seus e-mails por uma série de regras estabelecidas por eles mesmos para criar segmentos de forma dinâmica, e em evolução, e automatizar ações de marketing.  Ao fazer isso, os profissionas de marketing  vão entender o valor de automação de marketing e encontrarao uma maneira de melhorar o direcionamento de suas mensagens para melhorar a experiência do usuário enquanto beneficiam o seu negócio.


Análise de marketing e Integração


24) COM relatam que gastam 8% de seus orçamentos de marketing em análise de marketing, e esperam aumentar este nível nos próximos três anos. (Fonte: CMO Survey) 


25 Para os gastos em análise de marketing é esperado um aumento de 60% em 2015. (Fonte: CMO Survey) 


26) Em 2013, liderar campanhas de gestão integrando quatro ou mais canais digitais vai superar campanhas únicas ou de  dual-channel em 300%. (Fonte: Gartner) 


27) Em 2014, mais de 40% das grandes organizações de marketing complexas terao desenvolvido aplicativos de marketing integrado. (Fonte: Gartner) 


O que estas análises  de Marketing & Estatísticas  dizem sobre o futuro de Marketing


Como prenunciado pela história de Mike Volpe na introdução desse post, a integração é um elemento crucial do sucesso de uma equipe de marketing. Os profissionais de marketing precisam de um tipo de informação que você está lendo agora: dados. Dados que forneçam insights e visão para onde suas estratégias de marketing devem ser dirigidas. Ler as estatísticas gerais por meio de vários estudos de nada vai beneficiar o seu negócio, mas sim deverá  olhar para os dados específicos de reflexão de seus próprios esforços. Ter um sistema de análise que integre cada parte de seu marketing irá garantir que você está tomando as decisões corretas e alocando seu orçamento sabiamente baseado nos sucessos e fracassos de seus esforços de marketing.


Mobile Marketing e Aplicativos


28) Receita de publicidade móvel Mundial vai expandir 3,5 vezes o seu tamanho atual em 2016. (Fonte: Yankee Group) 


29) Comércio móvel será responsáveis por 24,4% das receitas globais de comércio eletrônico até o final de 2017. (Fonte: ABI Research) 


30) A abertura de emails  em smartphones e tablets aumentaram 80% nos últimos seis meses. (Fonte: Litmus) 


31) 45% das empresas norte-americanas estão  realizando algum tipo de marketing móvel, com sites móveis (70%), aplicações móveis (55%), e os códigos QR (49%), sendo as táticas mais comuns. (Fonte: StrongMail) 


32) 47% das empresas de marketing planejam aumentar seus esforços em aplicativos móveis no próximo ano. (Fonte: Experian)


33) 59% das empresas de marketing dos Estados Unidos coletam informações de contato móvel. (Fonte: Experian) 


O que estas estatisticas sobre Mobile Marketing & Apps Estatísticas falam sobre o futuro de Marketing


Todo mundo tem um smartphone! Sim, nós sabemos. Sabemos também que mais pessoas estão vendo anúncios em seus telefones  e que os sites precisam ser móvel otimizados. Mas isso é apenas a experiência do consumidor. E sobre a experiência de negócios? E sobre os profissionais de marketing que precisam entender como as pessoas estão interagindo com eles no celular? Ou o que dizer dos profssionais do marketing que estão correndo para o planejamento e implementação de estratégias e precisam de um aplicativo móvel ligado a suas análises e software de automação para ver exatamente como  estao as suas estratégias ? Os profissionais de marketing precisam de uma aplicação que lhes permita manter o controle sobre a sua geração de leads e conversões de clientes em movimento.

Em geral, o marketing está passando por uma transformação poderosa. Há necessidades a serem atendidas, idéias para serem criadas, e revoluções chegando.Se foi o tempo em  discutimos a mídia social como um brinquedo novo brilhante,o  e-mail marketing  algo valioso e  os aplicativos móveis  divertidos para clicar. Agora é hora de conectar todas essas diferentes partes. É hora de ver como cada um apoia o outro para executar a campanha de marketing perfeito - e ver comose  faz isso por em uma plataforma de análise integrada.


Fácil. Poderoso. Integrado. Isso é o que o marketing precisa.


Onde você vê o futuro do marketing está indo? Onde você quer ir?


Eu estou bem ligada nesses assuntos, previsoes e tendências e posso dizer que é imperioso que os profissionais de marketing se liguem o mais rapidamente possível para nao perderem o barco certo em suas profissoes. 





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How to Identify Leads' Needs So You Can Segment Emails Like a Pro | HubSpot

How to Identify Leads' Needs So You Can Segment Emails Like a Pro | HubSpot | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Excerpted from article:

"Depending on your product or service and your marketing objectives, you can segment your leads based on demographic and geographic information or behavior-based information such as the type of content your leads have previously engaged with and which point they're at in your funnel. These are obvious and practical ways to segment, target, and nurture your leads.

 

List segmentation, however, doesn’t stop at this two axis matrix. There’s another, less obvious way to segment and nurture leads -- their needs!

 

Knowing what your prospects want, you can easily and quickly position your product or service in a way that makes you -- not your competitors -- the clear and obvious solution. And there is a way marketers can do this more advanced type of nurturing. In fact, it's critical if they really want to take their lead nurturing to the next level!

Just follow these four easy steps to a better lead nurturing approach.

 

1) Determine Your Leads’ Problems & Needs:

You can do this by surveying a representative sample of your leads, or simply by adding a new field to your landing page forms. As a side note, this is a great tactic to gather information about your database.

Remember that some of your leads may not even think they have an issue or problem that your product can solve. Make sure you use a broad label that covers a general industry instead of a niche one.

Also, think about how you phrase “problem” or “need.” Most of your leads won’t want to admit -- or even realize -- they have an issue, so we use the term “challenge” instead.

 

2) Analyze Major Themes in Your Data, and Select a Handful of Key Issues:

In order to analyze the data, you’ll need to export your form data from your marketing software or CRM.

Once you’ve exported your data, let the analytical fun begin! Unfortunately, this is a somewhat manual process since you’re collecting data on an open form field.

A quick way to get a snapshot of this is to generate a word cloud. Try uploading all the responses to Wordle, and it will spit out a visual representation of the words and phrases that are most commonly mentioned in your leads' responses.

When you're reviewing the responses, pick out 10-15 major themes you notice. Next, you’ll want to read through the list of responses and categorize them as best you can by those themes. Once you have all your responses categorized by theme, count the number of responses that fit into each category. As you do this, there should be a few that rise to the top of your list.

 

3) Create & Add the Drop-Down Field to Your Landing Page Forms:

Once your analysis is done and you've identified your top themes, it’s time to create your drop-down form field and pop it into your forms. Like any drop-down that you use in a form, you’ll want to make sure the number of options does not hinder your conversion rates.

 

4) Segment & Nurture Leads by Need

Once this is in place, you can start to segment your leads by need. In addition, you may want to also segment by other variables such as persona or demographic in addition to “needs” information.

With all this detailed information, you can create specific lists to nurture based on a combination of need, persona, and position in the funnel. Simply pull this information from your CRM or marketing software to generate lists that fit various criteria, and import that list into your email tool..."

 

Read full article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33497/How-to-Identify-Leads-Needs-So-You-Can-Segment-Emails-Like-a-Pro.aspx


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Nove ideias de boards no Pinterest para quem trabalha com Marketing de Conteúdo - 9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute

Nove ideias de boards no Pinterest para quem trabalha com Marketing de Conteúdo - 9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Este post da Jan Gordon fala das novas formas de utlizaçao do Pinterest, com foco especial para os que trabalham com marketing de conteúdo. 


Segundo ela, você provavelmente ja sabe que o Pinterest é a terceira rede social mais popular logo depois de Facebook e Twitter. Para algumas marcas, o Pinterest traz mais tráfego que o Linkedin, Google plus e Youtube combinados.


Entretanto, ainda se tem a ideia de que ele é mais para produtos, artesanatos e receitas. Mas agora podemos ver claramente que o Pinterest expandiu seu alcance para marketeiros, blogueiros, coaches, autores, consultores, negocios locais e praticamente todo mundo.


Com um pouco de criatividade, você pode usar a rede para trazer mais tráfego  e vendas para seu website. 


Algumas dicas:


1. Compartilhe videos

2. Destaque seus clientes.

3. Destaque livros interessantes.

4. Forneça dicas e how-tos.

5. Compartilhe seus recursos favoritos

6. Destaque seus pares.

7. Conte ao mundo sobre eventos e conferências.

8. Destaque e compartilhe infograficos e dados relevantes.

9. Inspire seus seguidores com quotes.


Leia mais em inglês no  http://bit.ly/SXG7F


Post do http://www.scoop.it/t/pinterest-watch via Jan Gordon    


Post original da Jan Gordon abaixo:  



"By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined."


However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. With a little creativity, you can use Pinterest to drive lots of traffic and sales back to your website.


1. Share videos
2. Feature your clients
3. Highlight books worth reading
4. Provide advice and how-tos
5. Share your favorite resources
6. Highlight your peers
7. Spread the word about upcoming events and conferences
8. Highlight relevant infographics and data
9. Inspire your followers with quotes


Read more: http://bit.ly/SXG7Fc


Via janlgordon, Fernanda Bornhausen Sá
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janlgordon's comment, July 30, 2012 3:58 PM
Great information here John, thanks!!
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Se você não entende as pessoas, Você não entende os negócios- vídeo em inglês- If You Don't Understand People, You Don't Understand Business [vimeo]


Ótimo post da Jan Gordon com um vídeo do Simon Sinek.

Ela diz que selecionou este vídeo por ser muito inspirador.

Ele fala de confiança e da importância de sermos autênticos como indivíduos e organizações para sermos transparentes, honestos, generosos e consistentes nas nossas ações. Ele escreveu um livro chamado "It Starts With Why" ( pessoas não compram o que você faz, mas elas compram o porque você faz isto).


De Simon Sinek :


"If you inspire people, more people will inspire you"

" Se você inspira as pessoas, mais pessoas vão lhe inspirar" 


Post original selecionando pela  Jan Gordon cobrindo o  "Exploring Change Through Ongoing Discussions"

Vimeo aqui : [http://vimeo.com/26774102] 


Post original abaixo: 

 


I selected this video by Simon Sinek because he always inspires me and this talk is now exception. Today more than ever before, social networks - [social business] has given us the opportunity to support each other and do business in exciting new ways.


It got me thinking about the power of communities and what they can do together and the importance of businesses to find, connect and support those communities who resonate with their brand promise.


He talks about trust and the importance of being authentic as individuals and organizations to be transparent, honest, generous and consistent through all of our actions.. He wrote a book called "It Starts With Why"  [people don't buy what you do, they buy WHY you do it], which I highly recommend.


Simon Sinek


"If you inspire people, more people will inspire you"


Intro:


 "Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers"


Here's what caught my attention:


**When we are authentic as individuals and businesses, every decision we make is a communication to others who will immediately be drawn to us.


**Trust and common beliefs are the ingredients that make up great communities, brand advocates and word of mouth.


As a Business:


**People make purchasing decisions based on recommendations from their trusted friends, they want to buy your products and services because you have clearly communicated to them that you care about their needs, you have listened and you are there to provide solutions

 

As Individuals


**When we have clearly stated who we are and what we believe through our actions, others who share those beliefs are attracted to us. We then come together to form a trusted community based on these core values


**Think about the power of being in a community that builds trust through common beliefs and the impact this group can make on us as individuals as well as out in the world.

.

**Think about the fulfillment of doing something for others without wanting anything in return  


**Think about the richest day you’ve had as a business or as an individual, was it about money or was it about helping others in some way. When you have your priorities straight, you reap human satisfaction and financial rewards always follow.


Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


See Vimeo here: [http://vimeo.com/26774102]


Via janlgordon
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Bart van Maanen's comment, July 18, 2012 10:44 AM
No time to watch now, but I've pinned it. Did you see his TED.com video as well. That was quite inspiring too: http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html
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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.


This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.


He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.


It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.


Search results ...so polluted by spam that you often started looking at results only on the second or third page...


...


There are two things that can happen now.


a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.


b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.


Think of Twitter as a new stab at curation, but there are plenty of other examples.


Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).


We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.


The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.


In short, curation is the new search. It's also the old search."


Must read. 9/10


Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1




Via Robin Good
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Procurando ferramentas para curadoria de conteúdo ? Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Procurando ferramentas para curadoria de conteúdo ? Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

E o Robin Good nos brindou com este completíssimo mapa com mais de 250 ferramentas para a curadoria de conteúdo, testadas e recomendadas por ele.


Mapa completo :  http://bit.ly/ContentCurationUniverse


Do lado direito do mapa estão todas as ferramentas disponíveis online  para notícias e conteúdo . No lado esquerdo, você encontrará ferramentas para bookmarking, link lists builders, clippers e muitas que operam com RSS feeds (que estão no coração dos trabalhos dos curadores).

Clicando nos ítens 1 a 7, você encontrará uma explicação detalhada das etapas e dos passos da curadoria de conteúdo, que eu adorei. 

Essas são as etapas: 

In Part 1-  Real Time news curation

In Part 2 - Aggregation Is Not Curation

In Part 3 - Types of Curation and Real World Examples
In Part 4 - How To Do It
In Part 5 - The Curator Attributes And Skills
In Part 6 - The Tools Universe
In Part 7 - Business Applications and Trends

Link: http://www.masternewmedia.org/real-time-news-curation-newsmastering-and-newsradars-the-complete-guide-part-1/#ixzz1zef6Xa8Y

Ele escreveu que fará uma atualização semanal do mapa.

Um presente maravilhoso que ele nos deu, super obrigada Robin Good.

Compartilhem se gostarem.

Abaixo o post original em inglês : 



Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.


Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 


But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.


The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.


On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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Clip Anything To Create Topic-Specific Educational Clipboards with eduClipper

Robin Good: EduClipper is a new educational curation platform allowing both teachers and students to clip just about any type of content from the web and to organize it into topic-specific clipboards.


Clipboards can be made "private" or public depending on your needs and both their individual content items as well as any full clipboard can be easily shared on all major social networks.


Find out more: http://educlipper.net/  


Via Robin Good
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Ken Morrison's comment, July 1, 2012 6:23 PM
I like that these will be seachable so that they can be shared. I'm excited to test drive this. I agree that it may be better than social bookmarking, because even a well-organized diggo tag will have things off topic or for some audiences because we all have different ideas of the meaning of a word used for tagging.
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White paper sobre o seminário com o mestre Philip Kotler: O Novo Papel do Marketing em um Mundo Interconectado | Clear Educação

White paper sobre o seminário com o mestre Philip Kotler: O Novo Papel do Marketing em um Mundo Interconectado | Clear Educação | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Estive na semana passada (dias 20 e 21 de junho) no seminário da HSM ”O Novo Papel do Marketing em um Mundo Interconectado” com Philip Kotler em São Paulo.


Só para fazerem uma ideia do que vem por aí, “Se, daqui a cinco anos, você estiver no mesmo ramo que está hoje, seu negócio não existirá mais.”Segundo Kotler, mesmo os que inovam constantemente tem que melhorar muito e mais rápido que seus concorrentes. Tudo está mudando muito rápido no mundo interconectado, por isso as mudanças nas empresas e no marketing tem que ser muito significativas.


Em resumo, Kotler colocou foco total em inovação, marketing de conteúdo, database, inteligência, valores, geração e nutrição de leads, co_criação, inovação em modelos de negócios, ZMET e outros.


O novo marketing e o novo profissional do marketing estiveram o tempo todo em destaque no cenário.


Em cima de todas as colocações de Philip Kotler no seminário,  produzi um white paper super completo e denso, com highlights e insights. O material está disponível para download na nossa Landing Page.

Espero que seja útil para vocês.

Feedbacks são muito bem vindos!

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Mais um ótimo post da Beth Kanter ( Inglês) : Content Curation Can Inform, Engage Customers

Mais um ótimo post da Beth Kanter ( Inglês)  :  Content Curation Can Inform, Engage Customers | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Hat tip to Decugis for finding this data


Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.


The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.


Interesting results (also measuring progress between 2011 and 2012).


Via Guillaume Decugis, Beth Kanter
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Ginny Dillon's comment, June 5, 2012 8:05 PM
Need more hours in the day :) Thnx!
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Fazendo escolhas na era do excesso de informação - Making Choices in the Age of Information Overload

Fazendo escolhas na era do excesso de informação - Making Choices in the Age of Information Overload | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

I selected this piece written by Adam Davidson because the author talks about how different things are today. We no longer are prisoners of brands "signaling" us through a variety of tactics to purchase their goods and services.

 

It also made me think of the opportunity as curators to help our customers shop, learn and make sense of all the information and choices coming at them.

 

Intro:

 

"The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?"

 

 Here are some highlights from this piece:

 

**The Internet and advances in manufacturing now allow for a much wider range of products aimed at narrower consumer interests.

 

**For example: "I might pay more for a craft beer and a bar of deluxe chocolate, but I’ll be happier than when I was saving money buying Bud Light and a waxy Hershey’s bar".

 

**Signals, of course, can be misleading, and excessive Internet research often leads to confusion.

 

The psychologist Barry Schwartz says he believes that many of us suffer from the paradox of choice — the more options we have, the less happy we might be.

 

The author says, he feels more shopping anxiety now than he did when he bought whatever my brand loyalty told him.

 

**He now says he doesn't have  to worry about so many other purchases that he used to fret about.

 

He discovered that Amazon users seem to really hate Crest Pro-Health Clean Mint toothpaste. I’ll buy the better-rated one, but I do hope those ratings force Crest to reformulate or kill the one nobody likes. And I bet they will.

 

**The advantage of referring to other trusted sources online who have already done the research and the testimonials pro and con has helped many of us navigate through the maze.

 

**The author also makes a good point, in the cases where people are complaining about a particular product, hopefully brand being discussed is listening and they can make improvements to satisfy the needs of their customers.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7uq2bp9]


Via janlgordon
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Otir's comment, June 2, 2012 1:16 PM
I appreciate your reviews so much every day! Thank you for the help provided in these days of overload and time crunches :-)
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Curadoria pode tornar o seu negócio indispensável- Veja como aqui - Curation Can Make Your Business Indispensable - Here's How

Curadoria pode tornar o seu negócio indispensável- Veja como aqui - Curation Can Make Your Business Indispensable - Here's How | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can't afford not to do it.

 

Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.

 

Here's what caught my attention:

 

**A flood of information - but the opportunity lies in identifying and delivering the really important stuff for your clients

 

**Authority is no longer bestowed to content creators, "Curators are today's trusted authorities"

 

How do you become a trusted authority?

 

**Have a voice   - What is your brand's promise?

 

**Provide context  - What keeps your clients up at night? Are you listening to them online?

 

**Offer a point of view - Your point of view is your unique sales proposition.  People don't buy your products, they buy why you're selling them.

 

**Tell your clients why you selected this information and why it's important on a consistent basis and you'll become indispensable

 

Here is an article from 2011, still very relevant today that I found very helpful  that goes a little more into detail about context,

 

The article is "If Content is King, Context is Queen" written by Amy Manus for ClickZ

 

http://bit.ly/IWRGHb

 

Read Bill Sheridan article & see video here: http://bit.ly/JrJ5B


Via janlgordon
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Tom George's comment, May 21, 2012 1:33 PM
Nice one Jan...thanks for sharing this today
janlgordon's comment, May 21, 2012 3:28 PM
Thanks for your kind words (Tom) Internet Billboards
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He Is Master Curator: Robin Good

He Is Master Curator: Robin Good | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Ladies & Gentlemen,

Curators & Friends,

 

The best curator in the world...and...

my Italian friend, Robin Good, friendly and professional competitor on curation, in this period is absent.
He had an accident.
You can see some photos here:

http://instagram.com/p/P85Kh0GYfB/

http://instagram.com/p/QBGs6JGYdj/

http://instagram.com/p/QEXhq6mYU3/

 

I like to be in his competition and learn from him, as you all! Come on Robin!

He loves curation and Scoop.it's platform!

 

We need his energy! Go Robin! Waiting for you!

We are human beings!!!


Best wishes for a speedy recovery!

 

Sincerely, all the best,

Giuseppe

 

BTW: special #hashtag is #bestwishesrobingood


Via Giuseppe Mauriello, Beth Kanter
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Giuseppe Mauriello's comment, September 28, 2012 2:37 PM
Thank you @malek @zbutcher, @Beth Kanter @Therese Torris, for rescoop and great tweet!
Martin (Marty) Smith's comment, October 2, 2012 7:09 AM
Indeed. Best wishes Robin one of the most generous men on the planet. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:25 AM
@Marty..thank you so much for your support to Robin!
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Find, Curate And Recommend Your Favorite Products With Referly Great-Looking Collections

Find, Curate And Recommend Your Favorite Products With Referly Great-Looking Collections | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Robin Good: Referly is a revolutionary curation platform offering the ability to create great-looking thematic collections of products, that you can promote and share online.

 

Referly offers a gorgeous user interface, which makes it very simple to find and collect any kind of product you may be looking for, as well as to create great-looking shopping front-ends.

 

Through an integrated search engine you can rapidly find fashion items, photo and video tools or your favorite books and start listing them inside your most appropriate collection.

In your collections you can easily edit individual items, resize them or drag them easily to new positions. It is next to impossible to make a collection look ugly.

 

Referly connects to a large number of products suppliers and it also allows you to earn rewards when you generate sales on products from anyone of these sites: http://refer.ly/merchants

 

You can also endorse, collect and share just about any product you find online by using the dedicated bookmarklet.

 

This is the future of shopping.

 

Free to use.

 

How it works: http://refer.ly/getting-started

 

Try it out now: http://refer.ly

 

 


Via Robin Good, Giuseppe Mauriello, Jose H. Flores
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Massimiliano Cammuso's comment, September 7, 2012 8:52 PM
wow Robin!
Mike Ellsworth's comment, October 4, 2012 8:54 PM
Zakariyya, thanks for the reScoop!
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Sell Any File You Have on Drobox via Sellbox

Sell Any File You Have on Drobox via Sellbox | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Robin Good: Sellbox is a new service which allows you to easily sell files you host on Dropbox.


"Sellbox is giving people a way to monetize the content in their Dropbox folder.


The company lets users set a price for Dropbox files, share a link to those files with their social networks, and process payments through PayPal."


"Sellbox turns Dropbox into an ecommerce platform. After connecting their Dropbox account, users select the files they want to sell, then set a file name and price. Sellers can share their files on Twitter or Facebook or via a shortened link, and buyers can pay for the files via PayPal. When a file is sold, the seller gets 91 percent of the sale and Sellbox keeps the remaining nine percent."


Source: http://betakit.com/2012/07/30/sellbox-turns-dropbox-into-an-ecommerce-platform


Try it out now: http://sellboxhq.com/




Via Robin Good
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Como usar “Pagamento Social” para aumentar (e muito) os resultados em Marketing Digital

Como usar “Pagamento Social” para aumentar (e muito) os resultados em Marketing Digital | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it


Gostei muito deste post da Resultados Digitais sobre a modalidade de pagamento social em troca de conteúdo relevante, como por exemplo ebooks e webinars.

Na Clear Educação utilizamos o software da Resultados Digitais, o RD Station, que é um dashboard de marketing digital e que nos permite, dentre outras várias funcionalidades, criar e lançar Landing Pages, inclusive com a modalidade de pagamento social.

Se você tem dúvida sobre esta modalidade, creio que este post será bem esclarecedor.  


Implementar a mecânica de pagamento social pode ajudar sua empresa a ampliar o alcance em redes sociais e gerar mais oportunidades de negócio.


“Pagamento social” é uma técnica usada para garantir que uma oferta da empresa tenha um alcance muito maior via redes sociais.

Neste contexto, entende-se por oferta algo gratuito (financeiramente) mas que tenha um bom valor para o público. O formato mais comum de ofertas nesses casos são eBooks ou Webinars educativos, mas também podem ser ofertas de avaliações/consultorias gratuitas, um sorteio de algo valioso, etc.

Assim, para baixar o material, receber a avaliação ou participar do sorteio, o usuário precisa “pagar” com um Tweet ou com um post no Facebook.

Por que usar?

Quando os primeiros casos de pagamento social surgiram, muitos “gurus” das mídias sociais condenaram a prática. O argumento principal era que não era “certo” obrigar as pessoas a compartilharem em suas redes, e que, se os materiais fossem bons de verdade, as pessoas iam indicar naturalmente.

Sem entrar em discussões filosóficas, o fato é que pagamento social funciona. Acompanhando nossos exemplos e de diversos clientes, vemos que os conteúdos ricos oferecidos em troca de um Tweet ou post no Facebook têm em média mais de 10 vezes o número de compartilhamentos do que um conteúdo aberto.


O importante é que seja uma troca justa. As pessoas estão dispostas a pagar com um compartilhamento em mídias sociais se o conteúdo for aprofundado e de ótima qualidade.



Leia mais no post original da Resultados Digitais  http://resultadosdigitais.com.br/blog/pagamento-social-para-aumentar-resultados/

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8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog

8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it
With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world.


But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together:


  1. Practice content curation
  2. Book more speaking engagements by pinning sample presentations from speeches, talks, panels, trainings and keynotes
  3. Use Pinterest to distribute and publicize your SlideShare presentations
  4. Use SlideShare to distribute and publicize your Pinterest content
  5. Drive people to your mailing list offers
  6. Create collaborative boards for conferences
  7. Use Pinterest to help you find your presentation voice and personality
  8. Create a dedicated board that tells the story of your business

Read more: http://bit.ly/NICDEM


suggested by John van den Brink


Via janlgordon
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janlgordon's comment, July 25, 2012 2:59 PM
Thanks John, another good one!
janlgordon's comment, July 26, 2012 4:46 PM
Hey John van den Brink - have you checked out my "Pinterest Watch" today? We have a new contributor!!
Rescooped by Fernanda Bornhausen Sá from Content and Curation for Nonprofits
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The Unanticipated Benefits of Content Curation

Mais uma aula da super Beth Kanter que estará conosco em Florianópolis no dia 7 de novembro para o seminário Social Good Brasil.

Seus post sobre curadoria de conteúdo ( em inglês)  : http://www.bethkanter.org/category/content/...


My posts on content curation: http://www.bethkanter.org/category/content/...


Via Beth Kanter
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Beth Kanter's comment, July 14, 2012 1:06 PM
Thanks for rescooping
Hubert Cosico's comment, July 17, 2012 11:42 AM
This is great stuff Beth. Thank you for sharing.
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Content curation help brands increase their visibility and their customer engagment

Content curation help brands increase their visibility and their customer engagment | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

As Therese Torris explains on this blog post: "there is more smart content online than anybody could ever read". So that's why she decided to embrace curation rather than contributing to the "ongoing content inflation".


Her post is very complete and articulates very well how brands can leverage it to make it an efficient Content Marketing Strategy: "Content curation help brands increase their visibility and their customer engagment."


If you're trying to place Curation among your other Content Marketing efforts, this is an interesting read.


Via Guillaume Decugis
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Conteúdo "Social" Atrai e Engaja mais clientes- Veja como - 'Social' Content Attracts & Engages More Customers - Here's How

Conteúdo "Social" Atrai e Engaja mais clientes- Veja como - 'Social' Content Attracts & Engages More Customers - Here's How | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Gostei muito da dica da Jan Gordon e compartilho com vocês.


Também achei o livro muito relevante por tratar de como otimizar conteúdo para clientes e experiência do usuário, em vez de para search engines.


O Capítulo 1 me chamou muita atenção: Chegue no estágio  de uma mente otimizada, bem como concordo com o capítulo 9 : Conteúdo não é o Rei, é o Reino.... 


E no capítulo 11 uma dica de emergência: não chegue atrasado na festa do networking.


Vale a pena ler o post da Jan Gordon e o artigo original.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [ http://tinyurl.com/cycs5g4




 




I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]


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Como criar audiência através de conteúdo ( infografico) How to Build a Strong Captive Audience Through Content [Infographic]

Gostei muito do infografico e dos comentários da Jan Gordon.


Concordo com os pontos levantados do post original e no da Jan, sao todos muito relevantes. 


Compartilho com eles de que um dos pontos mais importantes do conteúdo é o título, pois 80% dos leitores vai ler o título e somente 20% vai ler o conteúdo.

Capriche no título, coloque 50% de seu esforço nele !


Vale ler todo o infografico. 



I selected this piece posted by Frank Reed from Marketing Pilgrim and infographic from BlueGlass which pulls on the experience of Copyblogger who is one of my trusted sources.  I personally use these suggestions and they work.


Here are some highlights:


**Share and promote other's who have great content


**Make insightful comments on content, this starts a conversation that can lead to potential opportunities, partnerships, joint ventures, mutual support


**Add links of posts that can add value or insightful information to the content you're posting or curating


Increasing your Subscriber Account


**Ask for the subscription


Offer free extra content


**Let people know they can get a report, Ebook, Audio Series, Ecourses


One of the most important aspects of your content is your headline


**80% of people will read your headline


**20% of people will read the whole post


**50% of your emphasis when writing should be on your headline's quality


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article and see infographic here: [http://bit.ly/QjeaGG]


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Dicas de como começar uma estratégia de marketing de conteúdo- Content Marketing Beginners Suggestions for Businesses: Where to Start

Dicas de como começar uma estratégia de marketing de conteúdo- Content Marketing Beginners Suggestions for Businesses: Where to Start | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Nesse post você encontrará um passo a passo bem intressante para quem quer começar uma estratégia de marketing de conteúdo. Vale ler.  



Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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The Collage Tells The Story and The Curator Skillset That's Yet To Come

The Collage Tells The Story and The Curator Skillset That's Yet To Come | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

Robin GoodKrishna Bharat, creator of Google News and now Principle Scientist at Google, spoke at the News World Summit in Bangalore, India.

 

His focus was on the future of news and on the impotance of curation as well as on what the news will look and "feel" like.

 

He rightly suggests to news teams to "provide guides to content", not just new content and to deliver information in ways that entice the reader in multiple ways, while providing lots of good and well referenced information. 

 

Excerpted from the original Poynter.org article: "As consumers have access to vast troves of news information from all over the world, Bharat urged news editorial teams to provide a guide to content, not just produce content.

 

“Creation and curation should be the fundamental activities for your editorial team,” he said.


Bharat said news in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps.

 

The collage tells the story.

 

This will create a skill set that doesn’t exist yet.

 

And also:

 

"The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form,” Bharat said.

 

“It is delivered in an appealing, narrative form, encompasses a broader definition of news, and involves audiences with a stake in the story or with expertise."

 

Must-read. 9/10

 

Full article: http://www.poynter.org/latest-news/top-stories/175859/krishna-bharat-news-industry-futuremust-hire-restless-agents-of-change/ 

(Image credit: http://www.niceamazingpictures.com) 


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David Salahi's comment, June 2, 2012 12:12 PM
Brain Pickings (http://www.brainpickings.org/) is a site that exemplifies these principles.
Beth Kanter's comment, June 2, 2012 12:42 PM
Thanks for curating this article. I'm also noticing the rise of data visualization as a skill for journalists (and others) - might add that creation, curation, AND visualization should be the fundamental activities .... and when I say visualization - not just pretty pictures, but insights. http://www.guardian.co.uk/news/datablog/2012/may/31/data-journalism-awards-winners
janlgordon's comment, June 2, 2012 1:53 PM
Thank you for this amazing piece and for your great insights!
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Nova ferramenta de curadoria: Learnist o Pinterest para aprendizado - New Content Curation Tool: Learnist Is Pinterest For Learning

Nova ferramenta de curadoria: Learnist o Pinterest para aprendizado - New Content Curation Tool: Learnist Is Pinterest For Learning | Marketing de Conteúdo - Curadoria de Conteúdo | Scoop.it

 

Me pareceu bem interessante essa nova ferramenta que pretende ser o Pinterest para o aprendizado. Já solicitei o acesso via convite. Assim que experimentar, vou compartilhar com vocês as minhas opiniões.

Abaixo os comentários de Giuseppe Mauriello e partes do post do Mashable sobre a nova ferramenta.   

 

Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.

On Learnist you can create pinboards of materials organized around a topic.

You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.

 

 

From article by Mashable:

 

"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.

 

Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.

 

Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."

 

Read full article: http://j.mp/MGkVD2

 

Request an invite and try it here: http://learni.st

 


Via Giuseppe Mauriello, Karen B Wehner, Fernanda Bornhausen Sá
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