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Marketing de contenidos
Artículos sobre marketing de contenidos recopilados por Eva Sanagustin. Más recursos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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Customer Personas 101: The Spontaneous Persona

Customer Personas 101: The Spontaneous Persona | Marketing de contenidos | Scoop.it
We continue with our Series about Customer Persona. Now it's time to learn how to persuade The spontaneous one with your Marketing Content and Landing Pages
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Director de contenidos: ¿preparado para hacer suyo el puesto “marketero” más deseado de 2014? : Marketing Directo

Director de contenidos: ¿preparado para hacer suyo el puesto “marketero” más deseado de 2014? : Marketing Directo | Marketing de contenidos | Scoop.it
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Key Stages in the Customer Lifecycle - Business 2 Community

Key Stages in the Customer Lifecycle - Business 2 Community | Marketing de contenidos | Scoop.it
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5 Business Goals Of Content Marketing

5 Business Goals Of Content Marketing | Marketing de contenidos | Scoop.it
We’ve all been there: You land a new client but soon discover he has no idea what your company does — let alone what he actually expects from working with you. Here are five solid goals that businesses of any type can plan for.
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Listly List - Best Sites for Creating Quote Graphics

Listly List - Best Sites for Creating Quote Graphics - Download Phonto - Text on Image 1.3.1 for Android., Pixlr Express, Great for creating your DIY Marketing Graphics - Ipiccy, Find more fun quotes at Quote4Fun!
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Los errores más comunes en la promoción de contenidos en redes sociales

Los errores más comunes en la promoción de contenidos en redes sociales | Marketing de contenidos | Scoop.it
Los errores más comunes al promocionar contenidos y consejos para promocionar correctamente contenidos en redes sociales.
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Marketing de contenidos | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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Know This: 10 Principles of Good Content - Active Insights by Hanson Dodge Creative

Know This: 10 Principles of Good Content - Active Insights by Hanson Dodge Creative | Marketing de contenidos | Scoop.it
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47 ways to repurpose content - a visual reference map

47 ways to repurpose content - a visual reference map | Marketing de contenidos | Scoop.it
This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.
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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Marketing de contenidos | Scoop.it
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to...
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Turn Customers Into Heroes: 7 Storytelling Tips | UGC list creation, content curation & crowdsourcing.

Turn Customers Into Heroes: 7 Storytelling Tips | UGC list creation, content curation & crowdsourcing. | Marketing de contenidos | Scoop.it
"Make your customer the hero of your story" was one of the biggest takeaways from Content Marketing World, but how do your operationalize that goal? Here's 7 tips
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How to Build a Content Creation Process for Your Marketing Agency

How to Build a Content Creation Process for Your Marketing Agency | Marketing de contenidos | Scoop.it
Read some in-depth tips and insights about how to set up a process for blogging for your clients.
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The Elements of a Style Guide | UX Magazine

The Elements of a Style Guide | UX Magazine | Marketing de contenidos | Scoop.it
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Build Your Content Calendar: 3 Easy Steps

Build Your Content Calendar: 3 Easy Steps | Marketing de contenidos | Scoop.it
Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to cr...
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How to A/B test social content - HackGrow | Essays on growth hacking

How to A/B test social content - HackGrow | Essays on growth hacking | Marketing de contenidos | Scoop.it
It's time to bring science to social. Stop relying on your gut and start testing. Here's how to A/B test social content.
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Por qué tu blog debería tener una newsletter | Weblog Magazine

Hoy, en Weblog Magazine, te explicaré qué es una newsletter y por qué tu blog debería tenerla Leer más...
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Michele McGraw, Scraps of My Geek Life (scrappinmichele)

Michele McGraw, Scraps of My Geek Life (scrappinmichele) | Marketing de contenidos | Scoop.it
Seasonal #Marketing
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Improve Content Strategy with an Editorial Calendar: 14 Free Downloads

Improve Content Strategy with an Editorial Calendar: 14 Free Downloads | Marketing de contenidos | Scoop.it
Need to put your blogging and content marketing strategy on steroids? An editorial calendar could be the tool you need - 14 free editorial calendars here.
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Cómo distinguir si tras una cuenta de Twitter hay una persona, un «community manager» o un robot | Microsiervos (Ciencia)

Cómo distinguir si tras una cuenta de Twitter hay una persona, un «community manager» o un robot | Microsiervos (Ciencia) | Marketing de contenidos | Scoop.it
Gabriela Tavares y Aldo Faisal publicaron un sesudo trabajo con el impactante título de Scaling-Laws of Human Broadcast Communication Enable Distinction between Human, Corporate and Robot Twitter Users que Jack Schofield tuvo a bien resumir...
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The One Doc Your Sales and Marketing Teams Must Have

The One Doc Your Sales and Marketing Teams Must Have | Marketing de contenidos | Scoop.it
In almost every organization, there's opportunity for marketing and sales to be more closely aligned. This shared document can help.
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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Marketing de contenidos | Scoop.it

From Robin Good's insight:

"Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.

 

On the assumption that "The speed, scale, and number of distinct elements of produced content will double every 24 months." (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon..."


Read full Robin Good's insight below.

Full article: http://www.thevideoink.com/features/voices/the-coming-age-of-the-curation-economy-building-context-around-content/ ;

 


Via Robin Good, Giuseppe Mauriello
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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10 herramientas multimedia para nuevas narrativas periodísticas

10 herramientas multimedia para nuevas narrativas periodísticas | Marketing de contenidos | Scoop.it
Algunas aplicaciones, plataformas y herramientas para desarrollar nuevas narrativas multimedia aplicadas al periodismo.
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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | Marketing de contenidos | Scoop.it
These are roles and responsibilities to assign as part of any comprehensive content org chart. I drew this simple org chart to help organizations visualize their own content team.
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Branded Content: los mejores ejemplos | Foxize School

Branded Content: los mejores ejemplos | Foxize School | Marketing de contenidos | Scoop.it
Preguntamos a dos de nuestros profesores cuáles son para ellos los mejores ejemplos de Branded Content.
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Content Curation: an Introductory Guide by Sadie Baxter

Content Curation: an Introductory Guide by Sadie Baxter | Marketing de contenidos | Scoop.it

Via Robin Good
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harish magan's comment, October 1, 2013 3:12 AM
Easy learning easy in remembering .
enrique rubio royo's curator insight, October 20, 2013 1:44 PM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 12:04 PM

Nice guide