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Marketing de contenidos
Artículos sobre marketing de contenidos recopilados por Eva Sanagustin. Más recursos en www.marketingdecontenidos.es
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The Future of Content: Upcoming Trends in 2014

The Future of Content: Upcoming Trends in 2014 | Marketing de contenidos | Scoop.it
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.

Via Stefano Principato
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Stefano Principato's curator insight, December 9, 2013 4:40 AM
Trend 4: Experimentation with content in new mediums
malek's curator insight, December 9, 2013 5:00 AM

The growing need for Transmedia content

Investors Europe Stock Brokers's curator insight, August 31, 11:10 PM

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El marketing de contenidos aplicado a las bibliotecas - BiblogTecarios

Ahora la empresa es más asidua a vender un producto mediante la web, cuenta con el cliente 2.0, interactúa con él, y eso al cliente le gusta porque se cuenta con su opinión, aunque el objetivo final sea vender.
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Diseño web adaptativo vs estrategia de contenidos

Diseño web adaptativo vs estrategia de contenidos | Marketing de contenidos | Scoop.it
El título que precede a estas palabras, a pesar de ser corto, no estimula mucho.
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog

The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog | Marketing de contenidos | Scoop.it
A popular Facebook Page is the beginning of a successful social media strategy. Here is a Facebook conversion formula for turning fans into customers.
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Should bloggers and businesses share old content?

Should bloggers and businesses share old content? | Marketing de contenidos | Scoop.it
We are going to dig into why you should indeed be sharing your old content, including which posts to share, some techniques for doing it, when to reshare, and ways to repurpose old content.
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The Ultimate Guide To Writing A Consistent Blog With A Content Marketing Editorial Calendar

The Ultimate Guide To Writing A Consistent Blog With A Content Marketing Editorial Calendar | Marketing de contenidos | Scoop.it
A content marketing editorial calendar sounds like a great idea, but is it really worth the hype? Many blogs that struggle with consistency have found an editorial calendar to be […]
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Bibliografía básica sobre Transmedia Storytelling, Social TV y Branded Content

Bibliografía básica sobre Transmedia Storytelling, Social TV y Branded Content | Marketing de contenidos | Scoop.it
A continuación publico la que considero bibliografía básica sobre Transmedia Storytelling, Social TV y Branded Content. También he reflejado perfiles sociales y grupos profesionales.
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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Marketing de contenidos | Scoop.it
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.
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11 Must-Measure KPIs for Content Marketing Success

11 Must-Measure KPIs for Content Marketing Success | Marketing de contenidos | Scoop.it
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
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5 steps to create an efficient editorial calendar for your college’s blog and social media presence | EDUniverse

5 steps to create an efficient editorial calendar for your college’s blog and social media presence | EDUniverse | Marketing de contenidos | Scoop.it
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Tips for PR pros planning a 2014 editorial calendar

Tips for PR pros planning a 2014 editorial calendar | Marketing de contenidos | Scoop.it
It’s already time to start thinking about next year’s pitches. These 10 pieces of advice will help you get ready.
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It's about Time: On Editorial Calendars (and Why You Might Need One)

It's about Time: On Editorial Calendars (and Why You Might Need One) | Marketing de contenidos | Scoop.it
When it comes to building a healthy following, nothing is more important than publishing quality content regularly. Keeping a steady pace isn't always easy, though. Most of us have work, school, fa...
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Open letter from your frustrated buyer personas - Business Marketing Association

Open letter from your frustrated buyer personas - Business Marketing Association | Marketing de contenidos | Scoop.it
The Business Marketing Association (BMA) focuses on the field of business-to-business marketing
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The Dos and Don'ts of Outsourcing Content Creation

The Dos and Don'ts of Outsourcing Content Creation | Marketing de contenidos | Scoop.it
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...
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Why you should share your blog post more than once on Social Media: The case for reposting content - - The Buffer Blog

Why you should share your blog post more than once on Social Media: The case for reposting content - - The Buffer Blog | Marketing de contenidos | Scoop.it
Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly. For Buffer’s social media accounts, we regularly do this.
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The Future of Curation is Evergreen

The Future of Curation is Evergreen | Marketing de contenidos | Scoop.it
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Content Curation - What Is It?

Content Curation - What Is It? | Marketing de contenidos | Scoop.it
Content curation seen by different authors
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What Is Content Curation: Definition

What Is Content Curation: Definition | Marketing de contenidos | Scoop.it
What is content curation defined - a collection of all of the best definitions I have found online
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Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist | Marketing de contenidos | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
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Aprende a crear las nuevas cronologías personalizadas de Twitter | Weblog Magazine

Aprende a crear las nuevas cronologías personalizadas de Twitter | Weblog Magazine | Marketing de contenidos | Scoop.it
Aprende en este artículo qué es y cómo se crea una línea temporal personalizada, lo nuevo de Twitter Leer más...
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Transmedia 101 and Other Posts En Espangnol

Transmedia 101 and Other Posts En Espangnol | Marketing de contenidos | Scoop.it
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7 Reasons To Tell Your Story With Infographics — Raidious

7 Reasons To Tell Your Story With Infographics — Raidious | Marketing de contenidos | Scoop.it
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Bonnie Bracey Sutton's curator insight, November 25, 2013 6:44 AM

This is an interesting read. 

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Estrategia de contenidos – Definición & plan

Estrategia de contenidos – Definición & plan | Marketing de contenidos | Scoop.it
Se habla constantemente de estrategias de contenidos, por ello me propongo estructurar en el siguiente esquema todo lo que he aprendido sobre este tema.
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How Content Curation Fits Into Your Marketing Mix, Pt 1

How Content Curation Fits Into Your Marketing Mix, Pt 1 | Marketing de contenidos | Scoop.it
Content marketing has become a red-hot buzzword for brands of all sizes. 87 percent of marketers use content marketing as a key part of their strategy.
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Content Curation's Business Benefits, and 12 Tech Solutions to Consider

Content Curation's Business Benefits, and 12 Tech Solutions to Consider | Marketing de contenidos | Scoop.it
If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also...
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.