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Marketing de contenidos
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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downloading + media | Calendario editorial: plantilla para organizar tus contenidos cada semana

downloading + media | Calendario editorial: plantilla para organizar tus contenidos cada semana | Marketing de contenidos | Scoop.it

Plan de contenidos gratuito con esta herramienta automática

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What Is Content Marketing? And 9 More Content Marketing Questions Answered | B2B Marketing Insider

What Is Content Marketing? And 9 More Content Marketing Questions Answered | B2B Marketing Insider | Marketing de contenidos | Scoop.it
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it impor
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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Marketing de contenidos | Scoop.it
This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for ev
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A Quick Guide to Mastering Twitter for Business

A Quick Guide to Mastering Twitter for Business | Marketing de contenidos | Scoop.it
Critical tips to help you maximize your 140-character interactions.
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A Better Guide to Promoting Your Content with Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy

A Better Guide to Promoting Your Content with Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos | Scoop.it
Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.
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El enésimo post sobre el mejor horario para publicar en Twitter

El enésimo post sobre el mejor horario para publicar en Twitter | Marketing de contenidos | Scoop.it
"Cuál es el impacto esperado de la interacción y en qué…
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23 Types of Lead Gen Content to Put Behind Your Landing Pages

23 Types of Lead Gen Content to Put Behind Your Landing Pages | Marketing de contenidos | Scoop.it
Keep things fresh by switching up your content balance. Here are 23 different offer formats to experiment with.
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How To Run Your Next Webinar With Google Hangouts On Air | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How To Run Your Next Webinar With Google Hangouts On Air | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos | Scoop.it
Webinars allow you to share your expertise and further build the know/like/trust factor with your community. With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs!
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A Cornucopia of Content Marketing Inspiration

A Cornucopia of Content Marketing Inspiration | Marketing de contenidos | Scoop.it
To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources.
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How to make 8 pieces of content from 1 piece of content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to make 8 pieces of content from 1 piece of content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos | Scoop.it
Content atomization help you create more content from a single idea. Jay Baer describes how his daily Jay Today videos power content marketing strategy.
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Las Buyer Personas en tu estrategia de Marketing | 40deFiebre

Las Buyer Personas en tu estrategia de Marketing | 40deFiebre | Marketing de contenidos | Scoop.it
En marketing de contenidos hablamos mucho de las buyer-personas, sobre todo cuando empezamos a definir la estrategia. Este término se utiliza para designar
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7 Reasons Every Content Marketers Need a 2015 Editorial Calendar

7 Reasons Every Content Marketers Need a 2015 Editorial Calendar | Marketing de contenidos | Scoop.it
Daily writing and marketing tips from Roger C. Parker for business professionals interested in planning, writing, promoting, and profiting from a published book
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WTF is Content Marketing, Anyway?

WTF is Content Marketing, Anyway? | Marketing de contenidos | Scoop.it
The term "content marketing" has become so broad and all-encompassing as to render it functionally useless to marketers.
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What Is Content Strategy, Really? | McMURRY/TMG

Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy.
Got it.
Except, not really.
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How To Do Content Marketing For Your Apps | Ranky

How To Do Content Marketing For Your Apps | Ranky | Marketing de contenidos | Scoop.it
  Hey Munchkins!   The blogosphere is packed with content marketing tutorials, usually just repeating themselves over and over (and over…) while not teaching us anything new, unless they are about specifics niches. My problem was that they all address bloggers or SEO fellas, while there are so many awesome audiences out there just dying... Read more
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Por qué es importante contar con un content manager en tu empresa

Por qué es importante contar con un content manager en tu empresa | Marketing de contenidos | Scoop.it
Hoy es casi innegable lo importante que es tener contenido de calidad para ayudar con el posicionamiento de tu sitio web y el content manager es quien está a cargo de la auditoría de los contenidos por lo que es clave tener uno en tu equipo
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¿Cómo sobrevivir a tu primer trabajo en Marketing de Contenidos? | Marketing Online y eBusiness

¿Cómo sobrevivir a tu primer trabajo en Marketing de Contenidos? | Marketing Online y eBusiness | Marketing de contenidos | Scoop.it
Se te da bien escribir y estás empezando en esto del Marketing de Contenidos. No tienes ni idea de estrategia y buscas un manual. Una guía. Suerte, ¡me has encontrado!
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Understanding the Buyer's Journey | Pardot

Understanding the Buyer's Journey | Pardot | Marketing de contenidos | Scoop.it
The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision?
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Monetización de contenidos para el pequeño creador

Monetización de contenidos para el pequeño creador | Marketing de contenidos | Scoop.it
Un breve repaso de los modelos de monetización de contenidos que existen hoy en día en internet.
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What’s Missing In Your Content Strategy? 10 Things!

What’s Missing In Your Content Strategy? 10 Things! | Marketing de contenidos | Scoop.it
There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of…
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Content Marketing Budget — Lock in Your Investments for 2015

Content Marketing Budget — Lock in Your Investments for 2015 | Marketing de contenidos | Scoop.it
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified
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Why Content Marketers Need to Know about Content Strategy | The Content Wrangler

Why Content Marketers Need to Know about Content Strategy | The Content Wrangler | Marketing de contenidos | Scoop.it
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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | Marketing de contenidos | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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The Ultimate Guide To Kickstart Your Content Marketing Machine

The Ultimate Guide To Kickstart Your Content Marketing Machine | Marketing de contenidos | Scoop.it
Who do you want to reach? What type of content should you create? Where to post your content & How to amplify its reach?…
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.