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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Marketing de contenidos | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 

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Marketing de contenidos
Artículos sobre marketing de contenidos recopilados por Eva Sanagustin. Más recursos en www.marketingdecontenidos.es
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Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance

Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance | Marketing de contenidos | Scoop.it
Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Primer libro en España sobre marketing de contenidos
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These Are the Formulas 5 Major Publishers Use to Grade Their Content

These Are the Formulas 5 Major Publishers Use to Grade Their Content | Marketing de contenidos | Scoop.it
A new crop of
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El Mundo Web Social: 10 Tipos de Contenidos de Calidad para Bibliotecas en Facebook

El Mundo Web Social: 10 Tipos de Contenidos de Calidad para Bibliotecas en Facebook | Marketing de contenidos | Scoop.it
Una selección de ideas para publicaciones de bibliotecas en Facebook.
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Six case studies that prove content marketing ROI isn't fictional

Six case studies that prove content marketing ROI isn't fictional | Marketing de contenidos | Scoop.it
I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.
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downloading + media | Contenidos que venden en 10 pasos

downloading + media | Contenidos que venden en 10 pasos | Marketing de contenidos | Scoop.it
Eva Sanagustin's insight:

Mi guía en 10 pasos para encontrar el contenido vendedor que hay escondido en tu empresa.

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Metrics to Measure: What Makes Great Content? - Relevance

By implementing goals and metrics, you can determine what makes great content in your industry and then make adjustments along the way to improve.
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Content Discovery Tools

Where do you find new valuable content for your area of interest? Here a few selected tools that can help you out.
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Content Curation

Content curation is the art of finding, selecting, contextualizing, personalizing and illustrating relevant information items on a specific topic and for a specific audience
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Use Buyer Personas To Humanize Your Content Marketing

Use Buyer Personas To Humanize Your Content Marketing | Marketing de contenidos | Scoop.it
All businesses and people within businesses become enamored with process at some point. Process is good. Process can also be bad. Bad to the extent doing the process becomes more important than
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Content Promotion Campaign Plan - BuzzStream

Content Promotion Campaign Plan - BuzzStream | Marketing de contenidos | Scoop.it
A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.
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How Content Fuels Your Sales Pipeline

How Content Fuels Your Sales Pipeline | Marketing de contenidos | Scoop.it
Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline.
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A Simple Scoring System for Content Audits - GatherContent: A blog about content strategy and development

When UK.gov revamped their website, they audited every single piece of content on the site. Their goal was a simpler website that only addressed topics that only the government could address. So they were ruthless, ditching 92,000 pages (and only keeping 45,000) by the end of the project. And with this thorough, audit-everything-and-leave-out-nothing approach, they
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How to Know if You Need a Global Content Strategy

How to Know if You Need a Global Content Strategy | Marketing de contenidos | Scoop.it
Few companies have a strategy for dealing with their global content. Here are some ways to know whether or not your company needs a global content strategy.
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How To Chop Up Your Webinar Content | Oracle Marketing Cloud

How To Chop Up Your Webinar Content  | Oracle Marketing Cloud | Marketing de contenidos | Scoop.it
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Creating Content for Every Stage of the Customer Lifecycle

Creating Content for Every Stage of the Customer Lifecycle | Marketing de contenidos | Scoop.it
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e…

Via Stefano Principato, massimo facchinetti
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KPIs for measuring content marketing ROI

KPIs for measuring content marketing ROI | Marketing de contenidos | Scoop.it

Content marketing has seen a tremendous surge in popularity over the years and it has become an indispensable part of modern marketing strategies.

Content Consumption metrics
Social Love metrics
Conversion metrics

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Buyer-Persona-Infographic.pdf

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Content Marketing Strategy: The Power of Three | Lush Digital

Content Marketing Strategy: The Power of Three | Lush Digital | Marketing de contenidos | Scoop.it
What is a content marketing strategy and what should be included? Discover the three tactics needed in every documented content marketing strategy.
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Content Marketing Optimization: The Ultimate Guide - Heidi Cohen

Content Marketing Optimization: The Ultimate Guide - Heidi Cohen | Marketing de contenidos | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
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Salomé Lendínez's curator insight, August 24, 11:24 PM

Más de 50 técnicas para el marketing de contenidos!

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6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Marketing de contenidos | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
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Tu equipo de marketing de contenidos explicado con ajedrez

Tu equipo de marketing de contenidos explicado con ajedrez | Marketing de contenidos | Scoop.it
Estamos viviendo sin duda los días del marketing de contenidos; y del mismo modo, vivimos en una época de sobreabundancia de información, donde bueno es igual a mediocre... el ganador se lleva todo
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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Marketing de contenidos | Scoop.it
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being ...
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How To Turn Your Written Content Into Video Content

How To Turn Your Written Content Into Video Content | Marketing de contenidos | Scoop.it
It’s easy to breathe new life into old content using video. Here are 5 ways to repurpose your written content into dynamic & engaging new video content.
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Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips] | Marketing de contenidos | Scoop.it
Is the "best practice" of gating content best for conversions? Experts share their stance – and surprising results from their gated content campaigns.
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7 Steps To Use Personae In Your Marketing Plan - Heidi Cohen

7 Steps To Use Personae In Your Marketing Plan - Heidi Cohen | Marketing de contenidos | Scoop.it
Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don't skip #3!
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A Closer Look At Personas: What They Are And How They Work (Part 1) - Smashing Magazine

A Closer Look At Personas: What They Are And How They Work (Part 1) - Smashing Magazine | Marketing de contenidos | Scoop.it
Shlomo Goltz discusses how he viewed personas with disdain, until he witnessed them being used properly and to their full potential that changed his mind forever.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.