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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Marketing de contenidos | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 

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Marketing de contenidos
Artículos sobre marketing de contenidos recopilados por Eva Sanagustin. Más recursos en www.marketingdecontenidos.es
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Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance

Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance | Marketing de contenidos | Scoop.it
Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Primer libro en España sobre marketing de contenidos
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KPIs for measuring content marketing ROI

KPIs for measuring content marketing ROI | Marketing de contenidos | Scoop.it

Content marketing has seen a tremendous surge in popularity over the years and it has become an indispensable part of modern marketing strategies.

Content Consumption metrics
Social Love metrics
Conversion metrics

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Buyer-Persona-Infographic.pdf

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Content Marketing Strategy: The Power of Three | Lush Digital

Content Marketing Strategy: The Power of Three | Lush Digital | Marketing de contenidos | Scoop.it
What is a content marketing strategy and what should be included? Discover the three tactics needed in every documented content marketing strategy.
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Content Marketing Optimization: The Ultimate Guide - Heidi Cohen

Content Marketing Optimization: The Ultimate Guide - Heidi Cohen | Marketing de contenidos | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
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Salomé Lendínez's curator insight, August 25, 2:24 AM

Más de 50 técnicas para el marketing de contenidos!

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6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Marketing de contenidos | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
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Tu equipo de marketing de contenidos explicado con ajedrez

Tu equipo de marketing de contenidos explicado con ajedrez | Marketing de contenidos | Scoop.it
Estamos viviendo sin duda los días del marketing de contenidos; y del mismo modo, vivimos en una época de sobreabundancia de información, donde bueno es igual a mediocre... el ganador se lleva todo
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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Marketing de contenidos | Scoop.it
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being ...
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How To Turn Your Written Content Into Video Content

How To Turn Your Written Content Into Video Content | Marketing de contenidos | Scoop.it
It’s easy to breathe new life into old content using video. Here are 5 ways to repurpose your written content into dynamic & engaging new video content.
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Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips] | Marketing de contenidos | Scoop.it
Is the "best practice" of gating content best for conversions? Experts share their stance – and surprising results from their gated content campaigns.
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7 Steps To Use Personae In Your Marketing Plan - Heidi Cohen

7 Steps To Use Personae In Your Marketing Plan - Heidi Cohen | Marketing de contenidos | Scoop.it
Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don't skip #3!
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A Closer Look At Personas: What They Are And How They Work (Part 1) - Smashing Magazine

A Closer Look At Personas: What They Are And How They Work (Part 1) - Smashing Magazine | Marketing de contenidos | Scoop.it
Shlomo Goltz discusses how he viewed personas with disdain, until he witnessed them being used properly and to their full potential that changed his mind forever.
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A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) - Smashing Magazine

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) - Smashing Magazine | Marketing de contenidos | Scoop.it
Part 2 explains an effective method of creating a persona, beginning with knowing nothing about users and ending with a refined perspective.
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How Inflow Does Audience Profiles (aka Personas)

How Inflow Does Audience Profiles (aka Personas) | Marketing de contenidos | Scoop.it
Learn how to do audience profiles like Inflow, which is faster, less expensive and more effective for inbound marketing purposes than traditional personas.
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How To Make The Business Case For Content Curation - Heidi Cohen

How To Make The Business Case For Content Curation - Heidi Cohen | Marketing de contenidos | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
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Marketing de Contenido: Guía para Expertos

Marketing de Contenido: Guía para Expertos | Marketing de contenidos | Scoop.it
El marketing de contenidos es una de las disciplinas con mayor crecimiento y que mayor interés ha despertado en los últimos años en el mundo del marketing digital.
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Creating Personas for PPC

Creating Personas for PPC | Marketing de contenidos | Scoop.it
“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on
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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015 | Marketing de contenidos | Scoop.it
It's important to know what days are the most important for your business so you content calendar can incorporate them into the mix.
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How to Optimize Your Content Strategy With Social Listening

How to Optimize Your Content Strategy With Social Listening | Marketing de contenidos | Scoop.it
Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy.
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7 herramientas gratuitas para hacer diseños con frases en 2 minutos

7 herramientas gratuitas para hacer diseños con frases en 2 minutos | Marketing de contenidos | Scoop.it
Si tienes una cuenta en Pinterest, probablemente te has dado cuenta que las frases o citas son una de las categorías más populares en esta red. Casi todos los usuarios de Pinterest tienen un table
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How Do I Create an Editorial Calendar for My Business Blog?

How Do I Create an Editorial Calendar for My Business Blog? | Marketing de contenidos | Scoop.it
Wondering how to create consistent content? Check out why your business blog needs an editorial calendar and find out how to create one.
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | Marketing de contenidos | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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The Top 6 Questions to Ask When Creating Your Content Strategy

The Top 6 Questions to Ask When Creating Your Content Strategy | Marketing de contenidos | Scoop.it
Creating a content strategy is not always as easy as it sounds. To get you on track, ask yourself these six questions when creating your content strategy.
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How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2)

How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2) | Marketing de contenidos | Scoop.it
In our second lesson, we’re going to focus more on practical methods to compel your customer to take action.
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6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos | Scoop.it
From the Jay Today video podcast: If you're going to walk into somebody's office and try and get permission, you must talk in the language that they care about. Here's how:
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Why We Are Hiring for a New Content Role (and You Should Too)

Why We Are Hiring for a New Content Role (and You Should Too) | Marketing de contenidos | Scoop.it
While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating ...
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.