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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Marketing de contenidos | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 

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Marketing de contenidos
Artículos sobre marketing de contenidos recopilados por Eva Sanagustin. Más recursos en www.marketingdecontenidos.es
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Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance

Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Libro de Eva Sanagustin Fernandez, redactora web freelance | Marketing de contenidos | Scoop.it
Marketing de contenidos. Estrategias para atraer clientes a tu empresa. Primer libro en España sobre marketing de contenidos
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | Marketing de contenidos | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2)

How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2) | Marketing de contenidos | Scoop.it
In our second lesson, we’re going to focus more on practical methods to compel your customer to take action.
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Why We Are Hiring for a New Content Role (and You Should Too)

Why We Are Hiring for a New Content Role (and You Should Too) | Marketing de contenidos | Scoop.it
While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating ...
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Marketing de contenidos | Scoop.it
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Content Marketing Objectives And KPIs - Relevance

Content Marketing Objectives And KPIs - Relevance | Marketing de contenidos | Scoop.it
To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.
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6 Reasons Content Curation Is Your Elephant

6 Reasons Content Curation Is Your Elephant | Marketing de contenidos | Scoop.it

@Curagami : Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  ;

 

Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith, Therese Torris
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Cómo compartir tu contenido más de una vez sin hacer spam

Cómo compartir tu contenido más de una vez sin hacer spam | Marketing de contenidos | Scoop.it
Compartir tu contenido más de una vez en redes sociales puede ayudarte a doblar fácilmente tu tráfico social. Descubre cómo hacerlo sin caer en el spam.
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Hiring a Content Marketer - Concentric Content Marketing Strategy Agency

Hiring a Content Marketer - Concentric Content Marketing Strategy Agency | Marketing de contenidos | Scoop.it
Hiring a content marketer: How to write your content marketer job description, what you should look for in a candidate, and content marketer salaries.
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How to Cross-Promote Your Email Content

How to Cross-Promote Your Email Content | Marketing de contenidos | Scoop.it
Email marketing is a valuable tool for any business. When it’s combined with cross-promotion techniques, your results can be even better. To help business owners tackle the logistics of cross-promo…

Via Stefano Principato
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Infografía de Branded Content de IAB Spain

Infografía de Branded Content de IAB Spain realizado por la Comisión de Branded Content y patrocinado por la empresa asociada Outbrain.
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Why your content marketing must get more granular | Velocity Partners

Why your content marketing must get more granular | Velocity Partners | Marketing de contenidos | Scoop.it

We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point. 

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Content Shock - What 24 Content Marketing Experts Think - Heidi Cohen

Content Shock - What 24 Content Marketing Experts Think - Heidi Cohen | Marketing de contenidos | Scoop.it
Is content shock real? Here is what 24 content marketing experts think about content shock.
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How Do I Create an Editorial Calendar for My Business Blog?

How Do I Create an Editorial Calendar for My Business Blog? | Marketing de contenidos | Scoop.it
Wondering how to create consistent content? Check out why your business blog needs an editorial calendar and find out how to create one.
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The Top 6 Questions to Ask When Creating Your Content Strategy

The Top 6 Questions to Ask When Creating Your Content Strategy | Marketing de contenidos | Scoop.it
Creating a content strategy is not always as easy as it sounds. To get you on track, ask yourself these six questions when creating your content strategy.
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6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos | Scoop.it
From the Jay Today video podcast: If you're going to walk into somebody's office and try and get permission, you must talk in the language that they care about. Here's how:
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How Long Does It Take to Produce a Piece of Content? - Kapost Content Marketeer

How Long Does It Take to Produce a Piece of Content? - Kapost Content Marketeer | Marketing de contenidos | Scoop.it
"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th
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Content Marketing Optimization: Focus on 'Critical Few' Metrics

Content Marketing Optimization: Focus on 'Critical Few' Metrics | Marketing de contenidos | Scoop.it
For content marketing optimization, keep your head above water in a rising tide of data by focusing on a "critical few metrics" to measure and communicate the business outcomes of your content effo...
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Las 100 mejores marcas en video branded content en el "Social Video Equity Report" | the orange market

Las 100 mejores marcas en video branded content en el "Social Video Equity Report" | the orange market | Marketing de contenidos | Scoop.it
el blog de marketing de Javier Varela
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Content Marketing Objectives And KPIs | B2B Marketing Insider

Content Marketing Objectives And KPIs | B2B Marketing Insider | Marketing de contenidos | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I ge
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A Step-By-Step Guide To Link Building For Boring Industries Or Products

A Step-By-Step Guide To Link Building For Boring Industries Or Products | Marketing de contenidos | Scoop.it
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
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Selling Content Strategy #1: Understand your current content environment - Content Strategy Inc.

As an internal in-house team member, selling content strategy can seem daunting. This blog series tackles a strategic content strategy selling approach.
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downloading + media | “Contenido eres tú”, ebook colaborativo para entender al Contenido

downloading + media | “Contenido eres tú”, ebook colaborativo para entender al Contenido | Marketing de contenidos | Scoop.it

He coordinado este ebook para que no tengas excusas y te puedas poner manos a la obra con los contenidos. Descarga gratuita.

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Study: Self-Promotion Kills Consumer Trust in Branded Content

Study: Self-Promotion Kills Consumer Trust in Branded Content | Marketing de contenidos | Scoop.it
Don't be self-promotional. Content strategists have been pleading those words to brands for the past decade, but many brands still remain skeptical. But now, there's a study to back up that simple but crucial advice.
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The Effects of Content Shock [GRAPHIC] by Vertical Measures

The Effects of Content Shock [GRAPHIC] by Vertical Measures | Marketing de contenidos | Scoop.it
Content shock: is it going to happen or are people just overreacting? This graphic helps portray the popular notion of content shock & the realities behind it.
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What Are the Benefits of Content Strategy? - Content Science

A Walk Through of the Top Reasons to Take a Strategic Approach to Content
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