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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 

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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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[Contenidos] Dos errores fáciles de cometer al redactar una estrategia de contenidos – d+m, blog de Eva Sanagustín

Qué fácil es desviarse del camino cuando se trata de planificar contenidos

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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content - If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
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Five questions every content marketer needs to answer

The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain.
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What Is a Content Marketer? - Copyblogger

What Is a Content Marketer? - Copyblogger | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What sort of experience and knowledge does someone need to become a successful content marketer? Demian Farnworth outlines five essential skills.
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From Zero to Content Marketing Plan in 6 Weeks

From Zero to Content Marketing Plan in 6 Weeks | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
So, have you done anything since last week? Are you paralyzed by fear? Just don’t know where to start? Think it’s too late? Fear and paralysis are understandable. But it’s not too late. You can still do this. Just like a solid plan will help you refocus when people try to derail your efforts during the year and will keep you headed toward your goals, creating a plan to DO the plan will end the paralysis and help you get moving.
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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
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How to Maximize Your 2016 Content Budget — The Content Strategist

How to Maximize Your 2016 Content Budget — The Content Strategist | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
An in-depth checklist for how to get a bigger budget (and what you should do once that happens).
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How To Generate Maximum Content Marketing ROI

How To Generate Maximum Content Marketing ROI | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Actionable insights to boost your Content Marketing ROI, with tips for creating and measuring your best digital marketing strategy.
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11 Ways to Ace Content Repurposing - The Daily Lead

11 Ways to Ace Content Repurposing - The Daily Lead | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well as songs of praise. But once your content performance parade reaches its end, what do you do with …
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The Social Media Content Calendar | Manage Your Updates - Template

The Social Media Content Calendar | Manage Your Updates - Template | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Grab our Social Media Publishing Schedule Template to start organizing your social media marketing strategy.
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How a Divisible Content Strategy Gives Your Brand More for Less

How a Divisible Content Strategy Gives Your Brand More for Less | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How a Divisible Content Strategy Gives Your Brand More for Less
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A Nonprofit’s Guide to Building Audience Personas

A Nonprofit’s Guide to Building Audience Personas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The first guide to creating the right message, is knowing who you're talking to. Personas can help you do just that.
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Atenea Alanis's curator insight, January 19, 12:25 PM

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Want More Effective Content Promotion? Choose From These 15 Tools

Want More Effective Content Promotion? Choose From These 15 Tools | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is different these days. You used to be able to publish blog posts on just about anything, and ...
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Content Promotion Strategies: 33 Ways to Get Traffic - Inbound Rocket

Content Promotion Strategies: 33 Ways to Get Traffic - Inbound Rocket | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
“If you write great content, people will find it.” While that’s certainly a nice dream, content creation is only half the battle – the rest is gaining notice. Let's learn how to get your content out there!
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How to Create Audience Personas on a Budget Using Facebook Insights

How to Create Audience Personas on a Budget Using Facebook Insights | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
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The Definitive Guide to Content Curation

The Definitive Guide to Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content Curation is an extremely effective way to grow promote your brand and engage your audience without big investments. Learn how to do it right here!
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
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Should You Write for Fans or Customers? - Copyblogger

Should You Write for Fans or Customers? - Copyblogger | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As you build an online presence with content marketing, should you develop fans or customers? The answer isn't as straightforward as it may seem.
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A New Formula For Content Marketing That Converts

A New Formula For Content Marketing That Converts | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
With a few key metrics and some simple (enough) math in Microsoft Excel, you can create content marketing that converts.
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How to Strategize Your Annual Content Calendar Without Going Crazy

How to Strategize Your Annual Content Calendar Without Going Crazy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's time to build a content strategy that creates content your audience loves and stays sustainable throughout the year.
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10 Ways to Improve Your Editorial Calendar

10 Ways to Improve Your Editorial Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
For an editorial calendar that succeeds, fix these 10 common mistakes.
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Understanding Your Content Marketing Goals Before Setting Metrics

Understanding Your Content Marketing Goals Before Setting Metrics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Metrics & ROI - It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.
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B2B Buyer Personas: Top Challenges, Tactics, and Uses

B2B Buyer Personas: Top Challenges, Tactics, and Uses | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketing Strategy - B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...
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The Ultimate Guide To Creating Your Social Media Calendar

The Ultimate Guide To Creating Your Social Media Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here is a guide to create and perfect your social media calendar. It will help you plan ahead and save time when sharing on social networks.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.

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