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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 

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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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[Contenidos] La estrategia para que tu jefe invierta en marketing de contenidos | d+m, blog de Eva Sanagustín

Trabajas en marketing o comunicación, has comprendido que el marketing de contenidos es una pieza fundamental en tu estrategia pero no puedes utilizarlo porque no te asignan los recursos que necesitas

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Build Your Own Marketing Metrics Dashboard [Template] - Kapost Content Marketing Blog

Build Your Own Marketing Metrics Dashboard [Template] - Kapost Content Marketing Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Measuring content performance is a complicated process since it involves gathering metrics from multiple sources. You’ll want to make sure you’re gathering
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3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketers need to understand content marketing, content strategy, and intelligent content. Why? Here’s the short of it – Content Marketing Institute.
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5 Ways To Make Your Social Media Marketing Measurable - Heidi Cohen

5 Ways To Make Your Social Media Marketing Measurable - Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking to make your social media more measurable? Here's research and analysis to put it in context for your business. Also 5 actionable marketing tips.
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What Skills Are Necessary to Be a Great Content Marketer?

What Skills Are Necessary to Be a Great Content Marketer? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What content marketing skills should be on the must-have list? Content marketing experts share what they would put at the top – Content Marketing Institute.
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How a Content Marketing Company Does Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How a Content Marketing Company Does Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
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Creating Personas From Your Website Visitors Is a Win-Win for You and Them

Creating Personas From Your Website Visitors Is a Win-Win for You and Them | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketing Strategy - To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
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Keyword Research for the Modern Customer Journey

Keyword Research for the Modern Customer Journey | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keyword research process to your customer's purchase journey.
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Scaling: How to Grow Up From a Brand Blog to a Brand Publisher — The Content Strategist

Scaling: How to Grow Up From a Brand Blog to a Brand Publisher — The Content Strategist | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?”
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The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.
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The Content-Ready Buyer Persona | B2B Marketing Insider

The Content-Ready Buyer Persona | B2B Marketing Insider | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60%
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ROCI: An Exciting New ROI Formula for Content Marketers

ROCI: An Exciting New ROI Formula for Content Marketers | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Introducing a new formula for measuring the true value of content marketing.
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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get a rather in-depth rundown of modern content marketing -- from staffing, to creation, to measurement.
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The Beginner's Guide to Customer Support Language: How to Always Say the Right Thing

The Beginner's Guide to Customer Support Language: How to Always Say the Right Thing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Late last year, Facebook changed the “Hide/Mark as spam” option to “I don’t want to see this.”
The result?
A 58% increase in the number of people who would provide feedback on posts in their feed, caused by changing just a few words.

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[Contenidos] El departamento de contenidos no existe en España | d+m, blog de Eva Sanagustín

[Contenidos] El departamento de contenidos no existe en España | d+m, blog de Eva Sanagustín | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Lectores SEO vs Lectores sociales

Lectores SEO vs Lectores sociales | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Completo análisis del comportamiento de los lectores SEO y los lectores sociales de un blog, con recursos para que tú también puedas realizarlo en tu sitio.
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[Contenidos] Cómo auditar el marketing de contenidos de tu competencia | d+m, blog de Eva Sanagustín

Sé por experiencia que a nadie le gusta la palabra auditoria, ni a alumnos ni a clientes, pero es lo que es: una auditoria permite revisar los contenidos en busca de los contenidos que sirven y los que no. Cuando se hace internamente, contar con datos estadísticos es muy útil. Si no, solo se puede recurrir a la información pública.

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Earned Media Metrics: How To Track Your Results - Heidi Cohen

Earned Media Metrics: How To Track Your Results - Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
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Marketing de contenidos: es la hora de la calidad y el ROI

Deborah Gray, directora y fundadora de Canela PR, cuenta en prnoticias cómo el marketing de contenidos se ha hecho un hueco en el sector en los últimos años.
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Theme Week: How to Repurpose Your Content [and Why You Should Do It!] - @ProBlogger

Theme Week: How to Repurpose Your Content [and Why You Should Do It!] - @ProBlogger | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media – today we’re going to talk about ‘repurposing’ it. What is Repurposing Content? I like Erin Everhart’s definition of repurposing content. She defines [...]
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The three factors reinventing customer experience design | MyCustomer

The three factors reinventing customer experience design | MyCustomer | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Why jobs, journeys and decisions are more important than personas, interactions and emotions.
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BuzzFeed Just Cracked the Code on How Social Content Spreads, and It's a Big Deal

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It's a Big Deal | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
BuzzFeed just introduced the Batmobile of social analytics and oh man, it's cool.
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¿Qué es el Marketing Automation? Concepto, ventajas y herramientas

¿Qué es el Marketing Automation? Concepto, ventajas y herramientas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La definición del customer journey, los contenidos de calidad, la creatividad y la tecnología son claves para el marketing automation.
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Cómo encontrar el cliente perfecto

Cómo encontrar el cliente perfecto | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Uno de los principales retos de una compañía es encontrar el cliente perfecto ¿De verdad existe? Siento desilusionarte, pero desde mi humilde punto de vista, el cliente perfecto no existe (es como los Reyes Magos, que son los padres por si alguno no lo sabía todavía). Lo que sí es uno de los aspectos fundamentales para construir un modelo de negocio sólido y de valor, es saber diferenciar los tipos de clientes de tu negocio, analizando qué cliente te puede hacer crecer (y cuál no tiene cabida en
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás ideas y enlaces sobre marketing de contenidos y medios.

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