“Artículos sobre marketing de contenidos. Más recursos en www.marketingdecontenidos.es”
Curated by
Eva Sanagustin
A simple step-by-step guide to establish a blog conversion strategy and measure it by setting Google Analytics Goals... 
Freelance marketing strategists offer advice on B2B marketing topics. Copywriters, white papers, case studies, web copy, web 2.0 and more. One of the mandates bandied about lately is that B2B marketers need to become listeners. 
En enero publicamos en el blog Sin Tinta un tutorial para animar a editar eBooks en tres minutos. 
Primer post de la serie sobre el perfil profesional del Content Curator, realizada por Evelio Martínez en el que se esboza qué se entiende por curación de contenido y por qué se está generando tanta conversación en torno al término. 
En la distribución de contenidos, es importante medir el retorno de objetivos (ROO). 
El marketing de contenidos está de moda… las últimas noticias nos han llegado, como no podía ser menos, de la mano de Google, sí a poco más de un... 
A few years ago, I found myself at an impasse. Working for a nonprofit, I helped missionaries tell their stories. There was one problem: I didn't believe it. 
If you think SEO is the abbreviation for an airport, then you're in big trouble. If you think customer-focused marketing is about deciding which segment of... |
The Internet is mostly a sea of black and white. Good images are the magic ingredient that can make a page pop. 
Content strategy ROI is always big concern, as it should be. It seems hard to measure, because content has both immediate and long-term, tangible and intangible effects on a business. How do you know if it’s worth the investment? 
Back in the 90s, more than 15 years ago, when most of us were learning how to use e-mail, Bill Gates predicted the onset of content marketing. Cuando programamos los tweets hay cuatro cosas que pueden aumentar el engagement con nuestros seguidores... 
Editorial calendars are an essential part of B2B content marketing. Here are eight really great resources for helping produce an effective editorial calendar. Content marketing is a long-term strategy to attract, convert, and retain customers. And one of the most effective tools you can use to execute this long-term strategy is: a calendar. No, really. 
There is nothing like being truly captivated by great storytellers in action. Whether that story is Harry Potter (i’ll admit it), listening to Wilson Minor speak, or watching really great advertising in action. A great story is a powerful thing. Via Gregg Morris 
Cines en los que no tienes que apagar el móvil. 
As human beings, we're no strangers to role-playing. To be quite honest with you, I myself am no stranger to role-playing (you should have seen me last night). 
This guest post is by Brad Smith of FixCourse.com. Blogging doesn't have to be hard. It takes a lot of ... 
Education is the key to selling content strategy. Demonstrate the value of your work by explaining what's needed (and why) at each step in the process. 
Shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life. Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates. |
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