Hoy te propongo un ejercicio rápido sobre tu estrategia de marketing de contenidos. ¿La tienes pensada y documentada aunque sea mínimamente? ¿Sí o no? Sea cual sea tu respuesta, la nueva plantilla para tus contenidos
This is a big topic around here. I’ve seen many automated content curation tools popup now and then. Most of these are targeted to the IM crowd and promise big things. You also have other tools like Paper.li that claim content curation but are just veiled attempts at aggregation. Our philosophy is different than many... Read more »
Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a year ago, I and my colleague Michael (founding partner at AJ&Smart) were sitting in a masterclass run by the fantastic Adrian Howard on the subject of feature prioritization in agile development. More specifically, we were asking how we could decide which feature comes next and when it should be released.
3 formas de hacer un mapa mental de la empatía, inventario de contenidos y calendario editorial.
I am more and more frequently asked how I got into content strategy and what advice I would give to someone interested in joining the field, as well as if I have any good resources to share. I’ve…