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Are You Tracking the Right Metrics? The ROI of Customer Loyalty « iMediaConnection Blog

Are You Tracking the Right Metrics? The ROI of Customer Loyalty « iMediaConnection Blog | Marketing Data Smarts | Scoop.it
An explanation of how to calculate customer lifetime value (CLV). http://t.co/4lwqCF8S4i #social
Carl Oldham's insight:

Important points on understanding the impact of customer churn

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2014 will be the year of big data: Forrester - Mobile Marketer - Research

2014 will be the year of big data: Forrester - Mobile Marketer - Research | Marketing Data Smarts | Scoop.it
Carl Oldham's insight:

I thought that was 2013?  But anyway...  great news!

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