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Why Growth Is Killing Digital Agencies

Why Growth Is Killing Digital Agencies | Marketing Data,Technology & Consumer Insights | Scoop.it
new digital demands have created an operations crisis for agencies, writes jack skeels. three steps agencies can take to manage more effectively.
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How Vine makes tomorrow’s stars in six seconds flat - HITC Tech

How Vine makes tomorrow’s stars in six seconds flat - HITC Tech | Marketing Data,Technology & Consumer Insights | Scoop.it
Twitter’s Vine app only launched in January 2013 but has become a powerful network of new stars attracting the attention of the TV and music industries. Its top Viners have millions of fans and draw large crowds on the increasingly popular real-world tours, where they appear with digital stars from YouTube.
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Deep Data Trumps Big Data - InformationWeek

Deep Data Trumps Big Data - InformationWeek | Marketing Data,Technology & Consumer Insights | Scoop.it
Finding smaller, more relevant morsels of information is the key to unlocking big data's potential, says FirstFuel's CTO.
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7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!

Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks to those who attended and asked such great questions. What follows are seven questions we didn't have time to answer.
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Inbound Marketing Articles | HubSpot Blog

Inbound Marketing Articles | HubSpot Blog | Marketing Data,Technology & Consumer Insights | Scoop.it
HubSpot’s inbound marketing section of Inbound Hub – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing.
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Marketers, Do You Really Know Your Customers?

Marketers, Do You Really Know Your Customers? | Marketing Data,Technology & Consumer Insights | Scoop.it
Visitor profile (who visits your site) is a key metric to keep in mind when tailoring marketing campaigns, ad strategies, email marketing tactics, etc.
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Financial Services Marketing: More Channels=More Conversions

Financial Services Marketing: More Channels=More Conversions | Marketing Data,Technology & Consumer Insights | Scoop.it
When it comes to financial services marketing for banks, credit unions, and mortgage lenders, converting new prospects can be difficult.
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Debt consolidator Freedom Financial has big backers for a new lending platform. Just don't call it 'subprime' - San Francisco Business Times

Debt consolidator Freedom Financial has big backers for a new lending platform. Just don't call it 'subprime' - San Francisco Business Times | Marketing Data,Technology & Consumer Insights | Scoop.it
Microsoft co-founder Paul Allen's Vulcan Ventures invested $125 million in the San Mateo debt consolidation company Freedom Financial Network to suppo ...
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Smile! Marketing Firms Are Mining Your Selfies

Smile! Marketing Firms Are Mining Your Selfies | Marketing Data,Technology & Consumer Insights | Scoop.it
A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts are raising fresh privacy concerns about how photo-sharing sites convey the collection of personal data to users.

Via zackrizmanic
Louis Huynh's insight:

Sweet.

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In lead generation, cadence is paramount - BusinessTips.com

In lead generation, cadence is paramount - BusinessTips.com | Marketing Data,Technology & Consumer Insights | Scoop.it
When developing a lead generation program, sales managers and business owners often spend a lot of time crafting the perfect message and call script. They will analyze every word and debate nuances with the goal of making the greatest impact on prospects.
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Does Digital-Only Work?

Does Digital-Only Work? | Marketing Data,Technology & Consumer Insights | Scoop.it
It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and exciting digital options. However, print is still very relevant in the digital world. The biggest draw for print is that it's tangible and, therefore, can stimulate more than just your visual senses. When print is integrated with digital, it can produce great results. There is a real symbiotic relationship between them that benefits both.
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Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter | TechCrunch

Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter | TechCrunch | Marketing Data,Technology & Consumer Insights | Scoop.it
Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive..
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Want Big Data to Work for Your Marketing? Team Up With IT

Want Big Data to Work for Your Marketing? Team Up With IT | Marketing Data,Technology & Consumer Insights | Scoop.it
Marketing Strategy - Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need ...
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Social Lead Generation | Social Media Today

Social Lead Generation | Social Media Today | Marketing Data,Technology & Consumer Insights | Scoop.it
Amplify your lead generation with the power of an engaged social media audience.
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Ethical Practices in Marketing: What Financial Institutions Need to Know About Compliance

Ethical Practices in Marketing: What Financial Institutions Need to Know About Compliance | Marketing Data,Technology & Consumer Insights | Scoop.it
This post will highlight consumer protection mechanisms associated with the Fair Credit Reporting Act, firm offers of credit, and third-party vendors.
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The Short Life of Online Sales Leads

The Short Life of Online Sales Leads | Marketing Data,Technology & Consumer Insights | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Foursquare's New Ads Tap Twitter and Require $100K Commitment

Foursquare's New Ads Tap Twitter and Require $100K Commitment | Marketing Data,Technology & Consumer Insights | Scoop.it
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source.

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