Entrepreneur How to Get Your eCommerce Site Optimized for the Holiday Season Entrepreneur And for the first time, the Internet ranks as #1 on the list of venues where consumers are expected to shop, with 47% saying they'll shop on e-commerce sites...
Social Business has few advocates of change more vocal than one of its leading protagonists, Michael Krigsman of ZDNet. “With few exceptions, every company will face new challenges, competitors, and opportunities, as our society grows more connected,” he said in a recent article, and called on executives to, “step up your own skills and lead the charge!” Indeed, business is changing rapidly, but some argue that ‘social business’ is too broad or too vague.
So given Krigsman’s call to action and the need for more clarity, I asked IBM's Scott Hebner, VP of Social Business to think about the trends in social business that he’s seeing and to provide his predictions as to what we can expect to see in 2014.
Social Media's insight:
7 Predicciones sobre lo que se espera para el 2014.
Si hay algo en común entre los vendedores B2B y B2C, es la necesidad de estar presente en las redes sociales. Descubre que tipo de plataformas son las preferidas para cada vendedor.
A la hora de elaborar la estrategia de marketing y comunicación de nuestra empresa, es importante que sepamos identificar a qué tipo de mercado vamos a orientar nuestra oferta. Ya sea hacia un mercado corporativo (B2B) o masivo (B2C), las redes sociales constituyen una parte fundamental de nuestra estrategia. Sin embargo, según un artículo publicado por Social Media Examiner, cada una de estas dos formas de comunicación requiere un enfoque diferente y por lo tanto, deberá centrar su presencia en las redes sociales en diferentes plataformas.
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.