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Rescooped by Audrey Triolier from BEAUTY + SOCIAL MEDIA
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Digital marketing and branding: Interview with P&G's Roisin Donnelly

Digital marketing and branding: Interview with P&G's Roisin Donnelly | Marketing, CRM and advertising. | Scoop.it
Procter & Gamble's corporate marketing director tells Adam Davidi why digital marketing signals the end of one-way, push-only communications

Via Cristin Grogan
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Cristin Grogan's curator insight, March 14, 2013 10:32 AM

Roisin Donnelly, P&G's Corporate Marketing Director explains why digital marketing is integral to growing brands and complete marketing strategies.  While not every brand needs to be in every media, every brand should be incorporating digital into their strategies for it's unique two-way communication, to build brand trust and sentiment and to quickly and cost effectively learn what works and doesn't work.

Rescooped by Audrey Triolier from The MarTech Digest
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How Will CRM Evolve?

How Will CRM Evolve? | Marketing, CRM and advertising. | Scoop.it

The average sales rep spends 24 percent of his time preparing for sales calls. Rather than feeling empowered by all this data, the rep is overwhelmed. Reps are struggling to find the information they need to close deals. CSO Insights found that 82 percent of sales reps are challenged by the amount of information available and the amount of time it takes to look through it all. The study found that reps were searching as many as 15 different data sources in the course of their research. The data deluge is real. The key to sales productivity is not delivering more data to sales reps. It is providing the insights that allow them to focus on their best opportunities.

 

The way most sales organizations operate is obsolete. And the results prove it:

-Ninety-four percent of all "marketing qualified leads" will never close.

-The average sales rep spends 68 percent of his time on administration, research, and preparation, not talking to customers.

-Fifty-two percent of sales reps in the U.S. do not achieve their sales quota.

 

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Rescooped by Audrey Triolier from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window | TheMarketingblog

Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window | TheMarketingblog | Marketing, CRM and advertising. | Scoop.it
One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access

Via Will Corry
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Rescooped by Audrey Triolier from Papers
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The emergence and role of strong ties in time-varying communication networks

In most social, information, and collaboration systems the complex activity of agents generates rapidly evolving time-varying networks. Temporal changes in the network structure and the dynamical processes occurring on its fabric are usually coupled in ways that still challenge our mathematical or computational modelling. Here we analyse a mobile call dataset describing the activity of millions of individuals and investigate the temporal evolution of their egocentric networks. We empirically observe a simple statistical law characterizing the memory of agents that quantitatively signals how much interactions are more likely to happen again on already established connections. We encode the observed dynamics in a reinforcement process defining a generative computational network model with time-varying connectivity patterns. This activity-driven network model spontaneously generates the basic dynamic process for the differentiation between strong and weak ties. The model is used to study the effect of time-varying heterogeneous interactions on the spreading of information on social networks. We observe that the presence of strong ties may severely inhibit the large scale spreading of information by confining the process among agents with recurrent communication patterns. Our results provide the counterintuitive evidence that strong ties may have a negative role in the spreading of information across networks.

 

The emergence and role of strong ties in time-varying communication networks

Márton Karsai, Nicola Perra, Alessandro Vespignani

http://arxiv.org/abs/1303.5966


Via Complexity Digest
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ComplexInsight's curator insight, April 15, 2013 2:57 AM

Interesting possibilities that strong ties may have a negative impact in information dissemination. Worth adding to this weeks reading list. Click on title for more information

Rescooped by Audrey Triolier from BEAUTY + SOCIAL MEDIA
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How Sephora Differentiates in Digital

How Sephora Differentiates in Digital | Marketing, CRM and advertising. | Scoop.it
Sephora is constantly looking to improve and complement the in-store experience with digital technology.

Via Cristin Grogan
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Cristin Grogan's curator insight, April 4, 2013 10:08 AM

Johnna Marcus, Sephora’s director of mobile and digital store marketing, talks about how Sephora is using digital technology to blur the lines between the in-store and online shopping experience and how being customer-centric is key to Sephora’s digital strategy. 

Rescooped by Audrey Triolier from Advertising Reloaded
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Hot News: This Week in Social Media

Hot News: This Week in Social Media | Marketing, CRM and advertising. | Scoop.it

Here follwing a quick upodate on new features and new developments making social media marketing easier. Read-on about Pinterest's new look, Klout for Business, Google+ Hangout Capture app...


Via EnricoMorandi
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EnricoMorandi's curator insight, March 23, 2013 1:26 PM

Quick update on new features