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Why You Should Stop Trying to "Get SEO" for your Business - Huffington Post

Why You Should Stop Trying to "Get SEO" for your Business - Huffington Post | Marketing Consultants | Scoop.it
Once considered a non-negotiable for any web-facing business, small businesses should think twice before allocating their entire marketing spend to SEO.
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Choose your weapon: SEO or social media? - The Guardian

Choose your weapon: SEO or social media? - The Guardian | Marketing Consultants | Scoop.it
The Guardian
Choose your weapon: SEO or social media?
The Guardian
"SEO, social, content development, PPC [Pay Per Click advertising], they all need to work together," said panelliest Craig Lister, head of marketing agency Reprise Media.
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How useful are MBAs for starting your own business? - BBC News

How useful are MBAs for starting your own business? - BBC News | Marketing Consultants | Scoop.it
BBC News
How useful are MBAs for starting your own business?
BBC News
So he decided to ask an MBA-qualified management consultant to come in and take an objective look at the company, and guide them on what they needed to do next.
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Why B2B Startups Fail – And How to Prevent It - Small Business Trends

Why B2B Startups Fail – And How to Prevent It - Small Business Trends | Marketing Consultants | Scoop.it
Why B2B Startups Fail – And How to Prevent It Small Business Trends For instance, businesses such as Web design, marketing agencies, consulting, publishing, writing, virtual assistant services, and event management do not require you to have an...
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topseos.com Reveals Boostability as the Second Top Local SEO Consultant for ... - DigitalJournal.com

topseos.com Reveals Boostability as the Second Top Local SEO Consultant for ...
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Ditch the Pitch: Rethinking the Agency Selection Process

Ditch the Pitch: Rethinking the Agency Selection Process | Marketing Consultants | Scoop.it

It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century. The current agency search process is too slow for a marketing world that runs at the speed of light, and it is too expensive for brands – and agencies – that need to prevent waste. It can take five or six months or even a year for a brand to choose an agency, at the cost of diverted attention from the company’s business and executive time. With an improved protocol, a well-managed agency search can be concluded infive to six weeks, without hurting the quality of results. In fact, a revised process will lead to a more informed pick and a stable, long-term relationship with the agency....


Via Jeff Domansky
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Social Media Marketing Agencies & Consultants - How Brands Can Get More Value From Outside Resources

Social Media Marketing Agencies & Consultants - How Brands Can Get More Value From Outside Resources | Marketing Consultants | Scoop.it
Brands working with an agency or social media marketing consultant can ensure a successful relationship and good ROI using these tips.

Via Level343
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Level343's curator insight, May 9, 2013 8:06 AM

Excellent post by Amanda Miller... Careful planning and diligent management are key to the success of your social media marketing efforts when partnering with an agency or consultant. Can you think of other tips to help brands work more effectively with external resources? Please share yours in the comments!

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The Marketing Consultant Laws

The Marketing Consultant Laws | Marketing Consultants | Scoop.it
The Marketing Consultant Laws give us direction and focus, and challenge us to become stronger and more valuable, individually, and as a team.
Joe Laing's insight:

Interesting book.

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3 Keys to Telling a Magical Brand Story | Social Media Consultant ...

3 Keys to Telling a Magical Brand Story | Social Media Consultant ... | Marketing Consultants | Scoop.it
In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we'll make it pour.” Follow Lori on Twitter.
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The Optimal Digital Agency Request for Proposal - iMedia Connection (blog)

The Optimal Digital Agency Request for Proposal - iMedia Connection (blog) | Marketing Consultants | Scoop.it
The Optimal Digital Agency Request for Proposal iMedia Connection (blog) Another option is to hire a consultant or agency to work on your overall strategy before you hire a firm to build pieces of it or execute specific marketing or advertising...
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5 Reasons You Should Hire a Freelancer or Agency - Business 2 Community

5 Reasons You Should Hire a Freelancer or Agency - Business 2 Community | Marketing Consultants | Scoop.it
Business 2 Community 5 Reasons You Should Hire a Freelancer or Agency Business 2 Community While you may only be marginally good at updating your company's social media profiles, a marketing consultant or agency does this for a living, so they'll...
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I Don't Need No Stinkin' Marketing!

A businessman decides to try and grow his business by marketing and advertising on his own. He becomes disillusioned and frustrated as he begins to waste his...
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topseos.co.uk Selects Cartoozo as the Best Integrated SEO & PPC Company in ... - PR Web (press release)

topseos.co.uk Selects Cartoozo as the Best Integrated SEO & PPC Company in ... - PR Web (press release) | Marketing Consultants | Scoop.it
topseos.co.uk Selects Cartoozo as the Best Integrated SEO & PPC Company in ...
PR Web (press release)
Cartoozo has been released the best integrated SEO & PPC agency in the UK by topseos.co.uk for October 2013.
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The Single Most Important Thing A CMO Should Consider When Selecting An ... - Forbes

The Single Most Important Thing A CMO Should Consider When Selecting An ... - Forbes | Marketing Consultants | Scoop.it
The Single Most Important Thing A CMO Should Consider When Selecting An ...
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Don’t Waste Time: 14 of the BEST Google+ Tricks You’ll Ever Need | Social Media Consultant | Social Media Agency | Social Marketing

Don’t Waste Time: 14 of the BEST Google+ Tricks You’ll Ever Need | Social Media Consultant | Social Media Agency | Social Marketing | Marketing Consultants | Scoop.it
There's so much advice available on how to best utilize social media for your brand, it's hard not to go cross-eyed. With that in mind, I've compiled a

Via Mike Cunningham
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