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Position Your Brand At The Top Market Using Event Promotion & Publicity | Negosentro

Position Your Brand At The Top Market Using Event Promotion & Publicity | Negosentro | Intergrated Marketing | Scoop.it
As part of marketing mix, planning on how your brand will impact the market is one of the essential ingredients for a successful marketing campaign.
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Loyalty marketing drives sales and brand affinity

In January, Starbucks shared some statistics to prove once and for all that loyalty marketing drives sales and brand affinity.


Via Wendy Forbes, Nikky SIngh
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Nikky SIngh's curator insight, March 25, 2014 5:20 AM

awesome article on starbucks and brand loyalty and how it raised their loyalty memberships by more than 400,00 when they used loyalty marketing to their brand. Also it was a great idea to go mobile as no one keeps or is easier to lose cards these days and this attracted more customers and kboosted customer loyalty tothe brand

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Sell Yourself: 14 Steps to Creating a Powerful Personal Brand

Sell Yourself: 14 Steps to Creating a Powerful Personal Brand | Intergrated Marketing | Scoop.it
One of the best ways to articulate your skills, experience, knowledge, and overall worth in today's competitive job market is to create a personal brand that helps you stand out in the crowd.
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Brands Favor Social Media For Local Promotions - MediaPost Communications

Brands Favor Social Media For Local Promotions - MediaPost Communications | Intergrated Marketing | Scoop.it
MediaPost Communications Brands Favor Social Media For Local Promotions MediaPost Communications This year, seven out of 10 marketers expect their companies to increase spending on social media, according to a recent survey of 328 marketing...

Via Rami Kantari
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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | Intergrated Marketing | Scoop.it
Check out 5 creative examples of engaging social media campaigns.

Via Mirza Mushtaq Baig, Nikky SIngh
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Morgan Fletcher's curator insight, March 25, 2014 6:09 PM

these are great examples to entice consumers to your social media sites. you want the consumers to be engaging and these examples do just that!

christopher petelo's curator insight, May 14, 2014 12:45 AM

Using social media allows for brands to interact with their consumers. In this day and age it is important to be alert about what is happening and with social media brands are able to inform consumers about what is happening. As this article states the amount of followers for brands on Facebook or twitter is important as the wide spread message or announcement influences more than one consumer. The idea of  integrating social media in to their media channels is important in order to reach consumers who are regularly online on social media sites

 

Rochelle Brereton's curator insight, July 30, 2014 9:04 PM

Social Media is becoming a great, "hip" way to advertise. Jobs are opening up that focus simply on social media. Understanding how to become relevant through social media and make it engaging would be highly beneficial for any company. 

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Sales Promotion Objectives - Kicking Brand Habits

Sales Promotion Objectives - Kicking Brand Habits | Intergrated Marketing | Scoop.it
The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often t

Via Monique Neeley, Nikky SIngh
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Nikky SIngh's curator insight, May 6, 2014 2:28 AM

going into next week this is an important aspect in IMC as the article shows us how stimulating consumer behaviour is a must in marketing and this is done through high involvement sales promotion. the article talks about brands usual habits when it comes to promoting and the main points that should be focused are create immediate awareness ,stimulate trial ,increase purchase action - stimulate behavior and mission control.- your marketing strategy.

 
Ivy Ng's curator insight, May 13, 2014 10:38 PM

Sales promotions encourages immediate purchases because creates awareness amongst consumer immediately and stimulates trial to create brand habits. E.g. receiving a free sample of food, if you enjoyed the product you are more likely to purchase the full-sized product.

Kavish Lal's curator insight, May 15, 2014 4:54 AM

 

The article is about creating awareness to change consumer behaviour and stimulating trials to create brand habits in order to increase purchase behaviour. In relation to sales promotions as an IMC tool, this article shows how stimulating consumer behaviour through sales promotions is an important tool for creating brand awareness. Sales promotions influence consumer perceptions about a brand as well as their behaviour to reinforce brand image, enhance consumer brand involvement and in turn further develop IMC efforts in building brand equity

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Graph Search Optimization: #Facebook New Search #SEO

Graph Search Optimization: #Facebook New Search #SEO | Intergrated Marketing | Scoop.it
On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post conte...

Via SO! What? SOcial.
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