I agree with the author’s ideas of 3-step brand building. As mentioned in the article, social media success relies on branding. The strong brand is the foundation of social media. These two factors are in the relation of supporting each other. Some managers often ignored the importance of brand building; instead, they invest heavily on social media hoping to get good returns. Just like what has been stated in the 3-step, companies have to be consistency, persistence and restraint when building their brands. To put it in simple, all the company decisions have to be customer focused.
Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.
I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!
Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....
This article talked about how important the IMC is within the organizations. The traditional ways of communication are already gone. All departments have to be more open to each other to work closely. It requires information free flown within organizations. By doing this, it is actually helping firms to work together like a team so all the staff can aim the same goal. Moreover, as the communication becomes more efficient, companies can adapt to changes faster in order to keep ahead of other competitors.
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