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Rescooped by Maggie Zhang from Content Creation, Curation, Management
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How to Go From Social Media Zero to Hero [Infographic] - Keysplash Creative - Marketing Communications, Copywriting, Branding, Social Media, Content Marketing, and More

How to Go From Social Media Zero to Hero [Infographic] - Keysplash Creative - Marketing Communications, Copywriting, Branding, Social Media, Content Marketing, and More | Marketing Communications partnerships | Scoop.it

Infographic explains how to use the 3 steps of brand building and 7 Ps of social media success to drive results.


Via massimo facchinetti
Maggie Zhang's insight:

I agree with the author’s ideas of 3-step brand building. As mentioned in the article, social media success relies on branding. The strong brand is the foundation of social media. These two factors are in the relation of supporting each other. Some managers often ignored the importance of brand building; instead, they invest heavily on social media hoping to get good returns. Just like what has been stated in the 3-step, companies have to be consistency, persistence and restraint when building their brands. To put it in simple, all the company decisions have to be customer focused. 

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Hendy Han's comment, August 19, 2013 6:31 PM
I agree with you. Social media is indeed the uprising marketing channel and many company has start taking advantage from it. However, there are risks in using these social media, such as the capability of negative feedback due to inaccurate promotional statement or disagrees customers. Weaker brand tend to get less attention, unless they pay certain considerable amount of money to the social media for exposures. I think to maximize the brand equity through social media channel, companies need to have a clear objectives and frame-line on their social advertising.
Sara Oliveira's curator insight, September 3, 2013 10:00 AM

7Ps of Social Media: 

PerceptionPredominanceProgressionProofPrevalenceProminencePower
Jaklin Issaeva's comment, September 26, 2013 8:40 PM
I agree with Aviral on this, although social media is a mass market that is still expanding full of great opportunities, businesses have no control over what is said about them on the net. If one person has had a negative experience and decided to blog or post about it, that post could potentially be exposed to a dozen other people.
Rescooped by Maggie Zhang from Public Relations & Social Media Insight
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Marketing Communications partnerships | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
Maggie Zhang's insight:

This article talked about how important the IMC is within the organizations. The traditional ways of communication are already gone. All departments have to be more open to each other to work closely. It requires information free flown within organizations. By doing this, it is actually helping firms to work together like a team so all the staff can aim the same goal. Moreover, as the communication becomes more efficient, companies can adapt to changes faster in order to keep ahead of other competitors. 

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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.