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Best practices and advancements in corporate storytelling
Curated by Ellyn Winters
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The Power of Storytelling: A Brand's Forgotten Art

The Power of Storytelling: A Brand's Forgotten Art | Marketing Communications | Scoop.it
There’s real power in a story. So much in fact that a fan­tas­tic account, fact or fic­tion, often dic­tates the news cycle—regardless if it’s news­wor­thy or not.
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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | Marketing Communications | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Ellyn Winters's insight:

My PR guru friend @terrinopp taught me years ago that storytelling for business is one of the most powerful communications strategies you can employ. 

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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

Rescooped by Ellyn Winters from Content Marketing & Content Strategy
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8 Ideas for Using Social Media Content in Emails

8 Ideas for Using Social Media Content in Emails | Marketing Communications | Scoop.it
How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make y...

Via Stefano Principato
Ellyn Winters's insight:

Marketing is an integrated, cross-channel communications effort.  This article offers some helpful advice on how to cross-populate content. Remember, reuse, recycle...

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Stefano Principato's curator insight, July 10, 2013 6:18 AM

Social + email = content synergy 

snappstare's curator insight, July 12, 2013 11:12 AM

Do people still read email from brands? Yes. And here are some good social engagement ideas to add to your "traditional" (email) CRM programs.

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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Marketing Communications | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.

 

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
Ellyn Winters's insight:

Great article on brand storytelling offering up some very beginning points for your storytelling journey.

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Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
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Custom content earns nearly 40 percent of marketing budgets - Brafton - Brafton

Custom content earns nearly 40 percent of marketing budgets - Brafton - Brafton | Marketing Communications | Scoop.it
Brafton
Custom content earns nearly 40 percent of marketing budgets - Brafton
Brafton
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council.
Ellyn Winters's insight:

Not surprising.  Creating compelling content on an ongoing basis is an important, but intensive activity. 

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Strength In Numbers: Research Reveals Power Of Social Voice

Strength In Numbers: Research Reveals Power Of Social Voice | Marketing Communications | Scoop.it
RT @dhepper: ROI Proof: Social conversations can impact up to 54% of your overall marketing impact. Read more: http://t.co/SosNtFCpnr
Ellyn Winters's insight:

Very interesting study on contribution social voice makes to brand awareness, proving social media playing an increasingly important role in driving word of mouth (WOM) 

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20 content marketing mistakes to avoid

20 content marketing mistakes to avoid | Marketing Communications | Scoop.it
It's more than a trend; it's a terrific way to raise your brand's profile. It's fraught with pitfalls, though, so heed these warnings as you navigate the often treacherous online terrain.

Via Thomas Faltin
Ellyn Winters's insight:

Great insights on the "don'ts" in any content marketing strategy.  

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Rescooped by Ellyn Winters from Content Marketing & Content Strategy
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5 Tips for Choosing a Content Curation Topic

5 Tips for Choosing a Content Curation Topic | Marketing Communications | Scoop.it

Choosing a topic is one of the first key steps to becoming a content curation rockstar, yet all too often marketers rush through this crucial step without giving it much thought.


Via Stefano Principato
Ellyn Winters's insight:

To sustain an on going presence on social media channels such as Twitter (where you have micro seconds of airtime), to maintain a strong blog frequency, and frankly to vary up your content for interest's sake - many marketers are turning to curation. But a content strategy is essential for success so that your inbound and social media marketing efforts are coherent, interesting, and on target. 

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Stefano Principato's curator insight, September 11, 2013 2:49 AM

Here are five tips for choosing the right topic to curate.

PivotPointBrands's curator insight, September 11, 2013 1:18 PM

This is a helpful article as more and more companies are sharing content without a content strategy. And many companies that do have a content strategy aren't aligning it with their brand strategy, a topic the Silicon Valley Brand Forum will address this fall.

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Branding Strategy Insider | Brand Storytelling: The Wider Context Of ...

Branding Strategy Insider | Brand Storytelling: The Wider Context Of ... | Marketing Communications | Scoop.it
Perhaps you've seen this video about the power of words, perhaps not. The storyline itself may have been attributed to David Ogilvy, nevertheless, it is a powerful story that offers critical insights into how we should think about ...
Ellyn Winters's insight:

Been talking a lot about brand storytelling these days with my clients. Great article from Brand Strategy Insider on the purpose, context and value of storytelling for your brand. 

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17 Ways to Succeed in Viral Content Marketing

17 Ways to Succeed in Viral Content Marketing | Marketing Communications | Scoop.it
Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.
Ellyn Winters's insight:

Not easy to rise above the noise, but this article offers some useful advice for getting your content to go viral. Are you ready to turn up your shock factor?  If K-Mart can do it, so can you! 

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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Marketing Communications | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz, malek
Ellyn Winters's insight:

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

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Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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Networked journalism will move value from “brand” to “contribution”

Networked journalism will move value from “brand” to “contribution” | Marketing Communications | Scoop.it

The media industry may be hurting, but journalism -- and access to information -- is flourishing. Journalists may just have to work smarter, and network more, to keep up.... Journalism is not in crisis. The media industry — and journalists — might be, but the journalism itself is actually improving. Such is the argument made by international documentary filmmaker Bregtje van der Haak and Annenberg professors Michael Parks and Manuel Castells in a recently published article about “Networked Journalism.” As the authors see it, the problem is that most of the doomsayers mix the concept of journalism with the business of journalism. In their article, journalism is defined as the “production of reliable information and analysis needed for the adequate performance of a democratic society.” Not mentioned in the definition are “profits,” “professional journalists” or “traditional publishers.” Just the pursuit of reliable information....


Via Jeff Domansky
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dan's curator insight, June 17, 2013 12:10 PM

Have a Social Media Strategy only spend 30mins a day!