Definitely a worthy read. Interesting concepts behind what contributes to successful engaging marketing via social media. Its interesting to learn about what encourages consumers to share, like and engage with different company and brands Facebook pages. Knowing the base of what consumers attract to is extremely important when using social media as a communication tool.
I found the mention of Nike interesting in this article. It states a post uploaded to the profile of a photo of what looks to be a new style of Nike shoe, got 73,500 more likes than an image of a sunset promoting the Nike brand. Consumers are seemingly more interested in the product viewing via social media than acknowledging the brand.
Understanding how much of a brand consumers will tolerate seeing on their social media sites news feeds is hugely important in order to achieve successful integrated marketing communications.
This article explains that woman dominate almost every aspect of social media. Linked in is the only social media site that is dominated by men by having 5% more male users. Knowing that females are the dominant users of social media can help companies trying to communicate to the female demographic. Women and dirfferent use social media very differently and for different reasons, so understanding your target market is a huge necessity when marketing via social marketing.
This article is about the selfie Ellen Degeneres took at the Oscars this year. Its discussing the product placement by Samsung involved in this stunt. I had never noticed it! I think it is such clever and discreet advertising from Samsung especially so close to the release of the Samsung S5. All brands know and use product placement… and most of the time all consumers cotton on to it. But this is a really sly, subtle product placement done by Samsung that is really impressive and I’m sure effective too. It is a really good way to communicate your brand to millions of people without being mainstream and obvious.
This article discusses 10 inspiring digital marketing campaigns from Coca Cola. I really enjoyed this article, all the different campaigns were so interesting and unique! Coca cola has done so much more with digital marketing than other brands have. Their advertising is so unique and different and it stands out to me over other companies. I loved the campaign where they put the coca cola happiness vending machine in an American college food court. It was such a clever way to further show consumers the idea that Coca Cola brings happiness. It made me feel happy just by watching… and also made me feel like a bottle of coke! I also thought that the “King of Recycling” campaign was very good also. It was such an effective way to use Facebook as a marketing tool to reach consumers. I found it refreshing to see such innovative ways to market consumers through Facebook rather than the typical… and overdone competition and standard promotion statuses. New ideas like the ones discussed in this article are what make digital marketing such a massive opportunity for companies such as Coca Cola. Relating Coca Cola with recycling and bringing happiness to people, forces consumers to admire the brands social responsibility and see it in a positive light.
To a certain extent i felt this article related to my last tweet about Samsung's marketing spending. I have always thought that Apple had a HUGE consumer base with extreme brand loyalty. I know a lot of people that completely disregard any non Apple products and refuse to believe that there is anything out there that is better than the Iphone. And considering the comparison between Samsung and Apples marketing budget (shown in my previous tweet) Apple must have a lot of loyal consumers to compete with Samsung, considering how extreme samsung goes about Marketing their Brand. This article states that more people researching how good the product actually is, by looking at reviews etc, before instantly assuming the products level simply by looking at the brand.
The point made in this article that 53% of adult internet users side step marketing and use internet review before making a purchase. In this case, the way the consumers interpret a brand or product, has more of an influence on potential future buyers than the role of marketing! Something I found really interesting in this article and an idea I never thought would exist!
This is a really good article! Just as Marketing Campaigns via social media can be greatly efficient and go viral with a positive effect, the exact same level of impact can occur but in a negative way. Ensuring a social media campaign is a positive form of marketing communications can actually take a lot more time and thought than firstly anticipated. Although social media is a somewhat casual way to market consumers, it doesn't mean your brand or business doesn't need to be professional. This article definitely highlights the importance of having a defined strategy if you are going to attempt a social media Marketing Campaign, just as you would with any other Marketing Campaign. Being able to attract Facebook users to your brands page is one thing but being able to intrigue and capture their attention is a lot more difficult. Simple things shown in this article such as deleting the URL in the description of a link share is something that not a lot of people would generally think to action, but looking at the shown comparisons really emphasises how much better it looks without it! You have such a small space to capture and hold consumers attention so the smallest slip ups can be the end of your Social Media Marketing Campaign.
The concept of having an sort of "Add Break" while using twitter is sure to annoy almost all of its users! I cant imagine how popular Twitter will maintain after users discover it is just like all the other sites out there that slam us with annoying and unwanted advertisements. I get annoyed enough with adds that pop up that I can easily exit, but if something was harder to avoid I think I would stop using the site as a whole. It may increase the profit Twitter makes but it is sure to loose users. There are so many social media sites on the internet doing such similar things, so one simple thing such as too many adds could become too much for some users.
Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.
I never pay any attention to emails that are from companies or brands trying to market a product or service, I get so many each day that I automatically delete them or send them to my spam box without even opening them. I think the steps discussed in this article could result in a more effective marketing campaign, I think the most important idea is to ensure you are targeting the right audience, sending the same email to thousands of people disregarding their interests will result in most people ignoring the email. If you are targeting a specific demographic and send emails that will intrigue a specific audience and target their interests, they are more likely to pay attention to it.
I find this article really interesting, It highlighted to me the importance of having a deeper connection with consumers when marketing your brand or product. Something I picked up on both the Snickers and Nike campaigns is that the use the word "you"...
Nikes "Find your greatness" and snickers "Your not you when your hungry". The use of "you" is more likely to make consumers feel targeted and included by the advertisement and as though it was directed at them.
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products. Integrated marketing communication helps businesses reach prospects from various angles in hopes to capture their attention...
Abbey 's insight:
This is a really good read. I think its extremely important to understand not only the the positive influences but also possible limitations any marketing technique can have. Integrated marketing communications is an extremely effective way to communicate with customers but only has the desired positive impact on companies if used correctly. If the limitations aren't properly understood then the communication to the customers can become negatively tainted.
Internet Explorer needs to reclaim its edge and share in the browser market.
IE launched the campaign entitled ‘Child of the 90s’. IE was the default browser of many Net Gens back in the 90s. In order to reconnect with the target audience, the brand brings back iconic items from that era to remind Millenials of their affection of the brand.
This internet explorer advertisement is targeting people that have strong memory of the 90s. It has a flash of multiple images describing and showing dated products and games. It’s a blast from the past and I found it exciting and entertaining to watch. They phrase they use “You grew up and so did we” indicates that internet explorer isn’t extinct and dated; it is still around and improved. Considering internet explorer competes now with google chrome etc, this advert is trying to notify consumers that internet explorer is not a thing of the past but it has grown with the future and is still very current.
MarketingProfs.com (subscription) Moms More Likely to Use Social Media and Mobile, and to Shop Online MarketingProfs.com (subscription) Moms are 20% more likely than the general population to use social media, and 91% now use social media...
This article is really interesting. It explains that mothers are much more likely to use social media and their mobiles to shop online. “Moms were responsible for 32% of total online spending in the last quarter, despite making up only 18% of the total Internet audience.” Considering mums spend a lot of time at home or occupied with their children, the statistics in this article make a lot of sense. Shopping online via your mobile is a lot quicker and easier to do than getting out your lap top or using your home computer and even more convenient then leaving the house and physically visiting the shops. It is also a lot more convenient particularly for mums or people on the go 24/7 as the can do it from anywhere, whenever they have a spare moment or two. This article shows how effective mobile shopping apps or online shopping via social media would be for companies specifically targeting mothers.
This article is discussing the popular trend of "showrooming" which is when customers go into stores to pick things out that they like, and then go home and purchase the product online, or even instore via their smartphones! I have never heard of the term "Showrooming" but I quite often go into clothing stores and try on outfits then go home and buy them online, either because I can find it cheaper online or for the convenience.
Highlighted in this article is the efforts that retailers are going to try and minimize the number of people "showrooming" Companies such as target made a limited time offer where they would match the lowest price found online in store.
As shown in the digram Samsung's Marketing expenses are far, far higher than any of the of the other brands shown. Considering Samsung is one of the largest smart phone companies in the world, large marketing campaigns and promotional parties etc contribute immensely to the success and impression of the brand received by consumers. Considering Coca Cola is such a huge brand and marketed hugely worldwide, yet is still way behind what Samsung is spending, really shows in comparison to other developed brands how huge Samsung's Marketing really is.
I am quite surprised at how large the gap is between Apple and Samsung as i always considered them reasonably close competitors in the smart phone industry.
These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.
This is an interesting article and highlights the importance of ensuring your social media campaigns is engaging. It is such a common thing now to have a marketing campaign through more than one types of social media, so having an effective and different social media page is important, otherwise the effectiveness of the profile will be minimal.
The reaction shown by the public shows how well Starbucks have built their brand and that even the slightest change can cause heated discussion among loyal Starbucks customers! I read an interesting response on this article saying it was a stunt pulled by Starbucks to create customer engagement, I agree with this to a certain extent. I think Starbucks initially just considered it was time for an improved logo, but also knew the change would be widely discussed by consumers. To get people to talk about your brand is an effective and fast way to market yourselves, which is exactly what Starbucks has done with this logo change.
Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic.
Abbey 's insight:
I think that marketing through snap chat is an interesting concept and if used to target the correct demographic has the potential to be wildly successful. As stated in the article “Women make up 70% of Snap chat’s user base” so obviously if a brand is targeting woman then using snap chat could lead to success. It is a direct way to get through to your target demographic on an almost personal level, I use snap chat myself and only really receive or accept snap chats from my friends and family and I consider it quite a private thing. So if consumers are receiving snap chats from specific brands it could possibly cause them to feel special or connected to a brand on a more personal direct level. For an example the image shown in the article of someone tweeting a snap chat from taco bell saying “I’m fan girling”.
I have always used Facebook and other social media sites and as they have grown in popularity many brands target their demographics through advertising on Facebook, I personally think it is slightly annoying and I never pay a whole lot of attention to the adds that pop up, if I am trying to chat to friends and family I am not wanting to see adds and promotions from companies, or if I’m scrolling down my news feed I would rather see what all my friends have been up to rather than brand promotion. If brands overdo it on snap chat I think consumers could feel invaded, what they initially used as a fun app to keep in touch with friends and family, could turn into another way for brands to pest us with unwanted deals and advertisements. I have an email inbox full with emails I consider junk from brands and companies advertising or promoting new products and I think if brands spend too much time focusing on snap chat to persuade consumers, it could result in annoying them and consequently consumers just deleting or ignoring the snap chats.
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