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Is integration of PR and marketing now a reality?

Is integration of PR and marketing now a reality? | Marketing communications | Scoop.it
There may always have been some blurring between marketing and PR roles, but today the boundaries are becoming even more strained. Is it good news for PR that comms and marketing are converging, or does it mean having to fight harder for a smaller piece of the pie?: PR Moment - Home of Public Relations
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog

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BlackLabBlog: Is this a terminal crisis for Malaysia Airlines?

BlackLabBlog: Is this a terminal crisis for Malaysia Airlines? | Marketing communications | Scoop.it
Alda Telles's insight:
Can the brand and the company survive this second tragedy, or is this a crisis too big and one too many?  
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It's the End of 'Marketing' As We Know It at Procter & Gamble

p&g out front of industry where marketing directors outnumber brand directors more than 50 to 1, per linkein.
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Will PR Tech Be the Next Marketing Frontier?

Will PR Tech Be the Next Marketing Frontier? | Marketing communications | Scoop.it
As automated software solutions expand, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.
Alda Telles's insight:

If you're a CMO, VP of marketing, or any executive who routinely has to justify marketing budgets based on ROI, imagine a world in which you could understand your PR spends and campaign results with the same level of accuracy and detail as other aspects of your marketing like advertising. Imagine taking the art of public relations and injecting it with some science.

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Seth's Blog: Is digital the end of luxury brands?

Seth's Blog: Is digital the end of luxury brands? | Marketing communications | Scoop.it
Luxury goods as we know them were invented/amplified/regulated by Colbert in the 1600s. At the beginning, luxury goods were better goods--better made, better leather, etc. This was actually a huge insight, and one that generated billions of dollars of revenue...
Alda Telles's insight:

Here's what shifted just recently: In the post-industrial connection economy, we often value networks more than we value stuff. We'd rather have a working smart phone than a fancy car. We'd rather be invited to the right conferences than wear expensive shoes. Logos are worth less, easier to copy and not as valuable a tribal signifier as they were.

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Branding Lessons From Walter White

Branding Lessons From Walter White | Marketing communications | Scoop.it
This story first appeared in Inc. My wife and I have been binge-watching Breaking Bad on Netflix (I know—we’re a little late to the party). I couldn’t help noticing that, despite the fact that it’s fiction, the award-winning TV show contains valuable lessons about brand marketing: 1. To build brand,...
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Wendy Flanagan's curator insight, April 16, 1:21 PM

Love Walter White and everything so masterfully done by the series.

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The Popcorn Effect: When Do Brand Ads Fail? | Neuromarketing

The Popcorn Effect: When Do Brand Ads Fail? | Neuromarketing | Marketing communications | Scoop.it
Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. Recall that human brains are wired […]
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Marketing communications | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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What to Do When You're Not First in the Category | Al Ries - Advertising Age

Alda Telles's insight:

It May Be Better to Be First Than It Is to Be Better -- But That's Not Always Possible

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Four Marketing Takeaways From the World Economic Forum

Four Marketing Takeaways From the World Economic Forum | Marketing communications | Scoop.it
zenithoptimedia's steve king on marketing lessons learned at the world economic forum in davos in 2014
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'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business | Marketing communications | Scoop.it
al ries argues that the central argument to the key harvard business review article 'marketing myopia' is deeply flawed.
Alda Telles's insight:

Management has fallen in love with brands without realizing that every brand has a potentially fatal weakness. A brand stands for a category. Once a brand becomes strongly embedded in consumers' minds, it's almost impossible to move that brand into another category.

Yet management continues to focus on pushing their beloved brands into more and more categories. That's the myopia that afflicts top management.

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Marketing communications | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
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Wendy Flanagan's curator insight, November 11, 2013 5:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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"Genericide": Brands destroyed by their own success

"Genericide": Brands destroyed by their own success | Marketing communications | Scoop.it
The world's biggest brands face a growing challenge to protect their powerful trademarks from over-use and abuse.
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What the Art Market Can Teach Us About Branding | Al Ries - Advertising Age

Alda Telles's insight:

The art market teaches us how valuable a brand can be. And in the world of marketing, the value of brands continues to increase. Why is that so? Because as more and more products and services hit the market, consumers have less and less time to evaluate the merits of individual products. So they just go with the market leader, under the assumption the leading brand is the better product.

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Why marketing as we know it will end in 2016 - iMediaConnection.com

Why marketing as we know it will end in 2016 - iMediaConnection.com | Marketing communications | Scoop.it
Alda Telles's insight:

"Desktopocalypse": By 2016, ad spend on desktop will be violently eclipsed by mobile.

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How Women and Men Use Social Media and Mobile [Infographic]

How Women and Men Use Social Media and Mobile [Infographic] | Marketing communications | Scoop.it
Customer Behavior - Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
Alda Telles's insight:

For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS.

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8 marketing management pitfalls to avoid - iMediaConnection.com

8 marketing management pitfalls to avoid - iMediaConnection.com | Marketing communications | Scoop.it
Alda Telles's insight:

When it comes to marketing and communication, a long to-do list, little time to execute, lack of resources, and other assorted stressors can distract us from making the right management decisions. And tens of billions of dollars spent on marketing every year doesn't mean that the people spending the money don't make mistakes.

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Brands Need to Stop Trying to Play Hero

Brands Need to Stop Trying to Play Hero | Marketing communications | Scoop.it

 Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping brands with positioning. One of the biggest mistakes brands make in storytelling is to play the role of the hero.

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Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | Marketing communications | Scoop.it
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
Alda Telles's insight:

Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

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Secrets to reading body language

Secrets to reading body language | Marketing communications | Scoop.it
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
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The Agony of Perfectionism

The Agony of Perfectionism | Marketing communications | Scoop.it
The fortress of classic economics was built on the slushy marsh of rational consumer theory. Thinking you can have every piece of information about a product is, in fact, anything but rational.
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Power of Ten: The Weird Psychology of Rankings | Neuromarketing

Power of Ten: The Weird Psychology of Rankings | Neuromarketing | Marketing communications | Scoop.it
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked […]
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How to Choose the Right Digital Marketing Model

Alda Telles's insight:

Much of today’s “customer journey” occurs in the digital realm—a place beyond the direct control of companies, but highly sensitive to efforts to provoke and amplify social engagement. As a result, marketers need to adopt digital marketing models to better engage customers before, during, and after the purchase.

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4 Failed Marketing Buzzwords That You Really Shouldn't Use

4 Failed Marketing Buzzwords That You Really Shouldn't Use | Marketing communications | Scoop.it
While buzzwords can be useful and are sometimes even unavoidable, they shouldn’t blind us to simple good sense.
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