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Marcomms in all it's guises and disguises...
Curated by Greg Clemett
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'House of Cards' And Video Games: Product Placement Or Plot Point?

'House of Cards' And Video Games: Product Placement Or Plot Point? | Marketing Communications | Scoop.it

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The Digital Rocking Chair's curator insight, March 12, 12:09 AM


Paul Tassi:  "Unlike many out there, I don’t believe the validity of video gaming as an adult pastime lives and dies by its depiction in other forms of media, especially television. And yet, there is something to be said about a nuanced portrayal of a non-traditional gamer in a show like House of Cards, even if it only gets it right some of the time."

Christophe Peckeu's curator insight, March 12, 5:11 AM

The Digital Rocking Chair's insight:

 

Paul Tassi:  "Unlike many out there, I don’t believe the validity of video gaming as an adult pastime lives and dies by its depiction in other forms of media, especially television. And yet, there is something to be said about a nuanced portrayal of a non-traditional gamer in a show like House of Cards, even if it only gets it right some of the time."

Marcus Ja'mol Norman's curator insight, April 14, 6:18 PM

Just started watching this show it is very interesting and video games play an important role in it.

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"Why All This Trouble?" How You Know It's Time to Rebrand

"Why All This Trouble?" How You Know It's Time to Rebrand | Marketing Communications | Scoop.it
A rebrand is not something company leadership takes on just for fun or on a whim. A rebrand is the right solution for some very specific scenarios.
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RIP R.A. Montgomery, Creator Of The "Choose Your Own Adventure" Books

RIP R.A. Montgomery, Creator Of The "Choose Your Own Adventure" Books | Marketing Communications | Scoop.it

Via The Digital Rocking Chair
Greg Clemett's insight:
Interactive story telling
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The Digital Rocking Chair's curator insight, November 21, 2014 2:57 PM


Charlie Jane Anders:  "Few book series celebrated narrative possibility and experimented with branching storytelling in as unique a way as the Choose Your Own Adventure novels. They were largely the work of R.A. Montgomery, who died aged 78 on Nov. 8."

Sue Ward's curator insight, November 21, 2014 4:32 PM

Always popular with the boys in my libraries....

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The World of Social Media Monitoring and Analytics - Marketing Technology Blog

The World of Social Media Monitoring and Analytics - Marketing Technology Blog | Marketing Communications | Scoop.it
The World of Social Media Monitoring and Analytics by Douglas Karr on Marketing Technology Blog
Greg Clemett's insight:

Interesting... not just a pretty picture.

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'Let’s Take a #Selfie,' Said the Monkey: A Case of Questionable Copyrights

'Let’s Take a #Selfie,' Said the Monkey: A Case of Questionable Copyrights | Marketing Communications | Scoop.it

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The Digital Rocking Chair's curator insight, September 22, 2014 3:24 PM


ANDERSON J. DUFF, WOLF, GREENFIELD & SACKS, PC:  "A recent monkey “selfie” took the media by storm, wowing the web and going viral on every major news site from the BBC to The Huffington Post. Circles of internet whisperers across the globe debated whether the photo’s copyright belonged to British wildlife photographer David J. Slater or, in fact, a crested black macaque who happened to snap the photo."

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Creative Review - A strange new look for Charlie and the Chocolate Factory

Creative Review - A strange new look for Charlie and the Chocolate Factory | Marketing Communications | Scoop.it
The best in visual communication
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The Ultimate Cheat Sheet For Dealing With Excuses Altucher Confidential

The Ultimate Cheat Sheet For Dealing With Excuses Altucher Confidential | Marketing Communications | Scoop.it
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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Marketing Communications | Scoop.it

'There's a reason Frozen was the highest-grossing animated film ever....

 

What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand...'


Via siobhan-o-flynn
Greg Clemett's insight:

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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Jeni Mawter's curator insight, July 24, 2014 10:12 PM

The slippery slope of Copyright in today's market. 

The Digital Rocking Chair's curator insight, July 25, 2014 5:23 AM


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

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German model bangs the drum for club, country and the people's game

German model bangs the drum for club, country and the people's game | Marketing Communications | Scoop.it
David Conn: Fan-owned clubs are thriving but the Bundesliga is facing a threat to its robust supporter culture
Greg Clemett's insight:

There's definitely a marketing/branding angle to this too, but posting because it's particularly close to my heart as a supporter of an English fans-owned club myself.

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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Marketing Communications | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
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Design your own World Cup posters

Design your own World Cup posters | Marketing Communications | Scoop.it
Brazilian illustrator Cristiano Siqueira has created 32 World Cup posters for ESPN. Now it's your turn to make your own World Cup posters and share them with us through Guardian Witness
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'Social Finance': Doing Good by Doing Well

'Social Finance': Doing Good by Doing Well | Marketing Communications | Scoop.it
"Social finance" taps global capital markets by offering profit to investors helping to fund nonprofit programs that tackle public problems
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The many ‘deaths’ of digital marketing

The many ‘deaths’ of digital marketing | Marketing Communications | Scoop.it
In the last six months there has been talk of the death of digital marketing. Forrester recently mooted that digital marketing is dead and that we are now in an era of “post-digital” marketing.
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Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals | Marketing Communications | Scoop.it
By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos.
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The highest YouTube earner of 2014 made nearly $5 million just by opening Disney toy packages

The highest YouTube earner of 2014 made nearly $5 million just by opening Disney toy packages | Marketing Communications | Scoop.it

Via The Digital Rocking Chair
Greg Clemett's insight:

Another new job/business... 'unboxing'

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The Digital Rocking Chair's curator insight, January 21, 1:13 PM


Rob Wile:  "An unidentified individual or group responsible for uploading videos that simply show a woman opening Disney toys made an estimated $4.9 million last year, more than any other channel for 2014, according to OpenSlate, a video analytics platform that analyzes ad-supported content on YouTube."

Fausto Cantu's curator insight, January 21, 9:06 PM

mi hija es fan

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7 Things to Consider Before Launching Your Web Series

7 Things to Consider Before Launching Your Web Series | Marketing Communications | Scoop.it

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The Digital Rocking Chair's curator insight, November 9, 2014 12:31 PM


Brian Rodda:  "Here are seven principles to consider before offering up your first video to the Internet Gods."

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Dealing With Digital Cruelty

Dealing With Digital Cruelty | Marketing Communications | Scoop.it

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The Digital Rocking Chair's curator insight, August 30, 2014 1:56 AM


Stephanie Rosenbloom:  "The web encourages bad behavior, and it’s part of our nature to focus on the negative. But there are smart ways to respond."

Paulo Duarte's curator insight, August 30, 2014 5:08 AM

Digital

David Collet's curator insight, August 30, 2014 7:39 PM

I have too many opinions on this subject but I don't wish ti bore anyone. Nor do I wish to detract from the article. It is a New York Times opinion piece and you may have to register to read the entire article but I think you will find it worthwhile.

 

If you have children just starting on-line (for me grandchildren) there is usefull advice about dealing with cyber bullying. 

 

But the piece is primarily targetted at an adult audience. Discussion on-line is a usefull way to expand your horizons but it comes with dangers that you don't experience in face to face exchanges.

 

I sm pretty thick skinned an sufficiently arrogant that I mostly ignore negative comments. But this piece offered some advice that will cause me to mend my ways a bit.

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Creative Review - How Save The Children is asking for help in Gaza

Creative Review - How Save The Children is asking for help in Gaza | Marketing Communications | Scoop.it
The best in visual communication
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How Colors Impact What We Purchase [Infographic]

How Colors Impact What We Purchase [Infographic] | Marketing Communications | Scoop.it
See what colors you should include in your marketing and products to attract the right type of customer.
Greg Clemett's insight:

Interesting Infographic, kind of practising what it preaches!

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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Marketing Communications | Scoop.it

'There's a reason Frozen was the highest-grossing animated film ever....

 

What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand...'


Via siobhan-o-flynn, Greg Clemett
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Jeni Mawter's curator insight, July 24, 2014 10:12 PM

The slippery slope of Copyright in today's market. 

The Digital Rocking Chair's curator insight, July 25, 2014 5:23 AM


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

Greg Clemett's curator insight, July 26, 2014 5:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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3 Greatest Myths about Owning a Business

3 Greatest Myths about Owning a Business | Marketing Communications | Scoop.it
When I was younger I wanted my own business, but I didn’t know how to begin. Should I buy a franchise, join a multi-level marketing company, or start my own business?I went to seminars, presentations
Greg Clemett's insight:

Perhaps obvious points but always pertinent reminders!

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How Colors Impact What We Purchase [Infographic]

How Colors Impact What We Purchase [Infographic] | Marketing Communications | Scoop.it
See what colors you should include in your marketing and products to attract the right type of customer.
Greg Clemett's insight:

Old new borrowed and... of some interest.

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Is Technology Making Marketing Agencies Obsolete? - Business 2 Community

Is Technology Making Marketing Agencies Obsolete? - Business 2 Community | Marketing Communications | Scoop.it
Business 2 Community
Is Technology Making Marketing Agencies Obsolete?
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Moments that matter – Lloyds Bank’s clumsy attempts to connect with their customers |

Moments that matter – Lloyds Bank’s clumsy attempts to connect with their customers | | Marketing Communications | Scoop.it
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Why You Need a Social Resume (and How to Build One)

Why You Need a Social Resume (and How to Build One) | Marketing Communications | Scoop.it
Using social media in your job hunt doesn't just mean having a LinkedIn profile anymore. Check out this infographic for everything you need to know about creating a social resume that'll get you noticed—and hired.
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