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Rescooped by Shahenaz Kenza Zighemi from Multimedia Journalism
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This major content marketing benefit is worth the wait

This major content marketing benefit is worth the wait | Marketing & communication | Scoop.it

If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.

Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.

Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.

The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....


Via Jeff Domansky, Andy Bull
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Jeff Domansky's curator insight, September 28, 10:43 PM

Here's a good look at the benefits of content marketing.

Rescooped by Shahenaz Kenza Zighemi from Clubs d'échecs
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Championnat d'Afrique des échecs (individuel) : début des épreuves ... - Algérie presse service

Championnat d'Afrique des échecs (individuel) : début des épreuves ... - Algérie presse service | Marketing & communication | Scoop.it
Championnat d'Afrique des échecs (individuel) : début des épreuves ...

Via Echecs & Stratégie
Shahenaz Kenza Zighemi's insight:

Je souhaite bonne chance à nos joueurs d'échecs :)

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Echecs & Stratégie's curator insight, January 27, 2014 2:31 PM

Championnat d'Afrique des échecs (individuel) : début des épreuves

Rescooped by Shahenaz Kenza Zighemi from Google Lit Trips: Reading About Reading
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File:Cognitive Bias Codex - 180+ biases, designed by John Manoogian III (jm3).jpg - Wikimedia Commons

File:Cognitive Bias Codex - 180+ biases, designed by John Manoogian III (jm3).jpg - Wikimedia Commons | Marketing & communication | Scoop.it

Via GoogleLitTrips Reading List
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GoogleLitTrips Reading List's curator insight, October 3, 10:49 AM
3 October 2016

Well, I've never scooped a graphic from Wikipedia before. But, this chart is INCREDIBLE. 

Continuing with my concerns for polishing our students' skill sets for effective processing and analysis of informational reading  and listening, I came across this incredible chart that breaks down the complex nature of the sources of our biases into recognizable influences upon our thought processes each with concise descriptions of the fallacious thinking pattern associated with those biases.

I'd suggest starting from the outer ring where four essential categories where biases can be developed are identified. Moving towards the center, each section on the next ring offers a subset of possible reasons why we might have a potential bias within that category. Moving deeper into the graphic toward the graphic of a brain, specific causes of biases associated with each bias subset are listed.

For example:

(Outer Ring) Too Much Information > (Subset) We notice flaws in others more easily than we notice flaws in ourselves > (offers three possible bias causes) Bias blindspots OR Naive cynicism OR Naive realism.

Some of the inner most ring offers possible challenges to existing vocabulary for students (i.e., confabulation, functional fixedness, etc.). Therefore, it would be a good idea to not expect students to be able to connect to each and every item at the inner most ring. However, there are certainly plenty of concepts at that inner most ring that are within grasp or reach of most students.   

However, students can go to the actual original Wikipedia page (https://en.wikipedia.org/wiki/List_of_cognitive_biases) for an extended explanation of those more challenging terms. For example, the term "Band Wagon Effect" is explained as "The tendency to do (or believe) things because many other people do (or believe) the same."

BIG TIP FOR VIEWING CHART: Click the chart to enlarge image. Then click it again to "magnify" the chart to the most readable size.

brought to you by GLT Global ED | Google Lit Trips an educational nonprofit

Rescooped by Shahenaz Kenza Zighemi from Customer Experience, Satisfaction et Fidélité client
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Service client : 52% des consommateurs veulent avoir accès aux ... - Relation Client Magazine

Service client : 52% des consommateurs veulent avoir accès aux ... - Relation Client Magazine | Marketing & communication | Scoop.it
Relation Client Magazine
Service client : 52% des consommateurs veulent avoir accès aux ...

Via Christian Barbaray
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Christian Barbaray's curator insight, January 24, 2014 5:46 AM

Ca resemble a un "auto-sondage" qui dit que sa solution elle est vachement bien !