Marketing & communication
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Michaël Lima-Vanzeler from Content Marketing & Content Strategy
Scoop.it!

7 Ways to Use SlideShare for Your Business |

7 Ways to Use SlideShare for Your Business | | Marketing & communication | Scoop.it
“Do you use SlideShare for your business? This article shows you how SlideShare visibility can generate free exposure for your business.”
Via Stefano Principato
more...
malek's curator insight, June 5, 2014 9:24 AM

SlideShare is a #must if you're in B2B marketing. Slideshare is owned by LinkedIn, the playground of professionals

Scooped by Michaël Lima-Vanzeler
Scoop.it!

How Content Curation May Boost Your Influence

How Content Curation May Boost Your Influence | Marketing & communication | Scoop.it
Over the years, as the content creation trend took over and Google’s decisions lead to a link building extermination, everybody, from a normal person to an influencer or a brand started developing and sharing content ...
more...
No comment yet.
Rescooped by Michaël Lima-Vanzeler from Content Marketing & Content Strategy
Scoop.it!

5 Effective Tools For Community Managers

5 Effective Tools For Community Managers | Marketing & communication | Scoop.it

What Does A Community Manager Do?


Via Stefano Principato
more...
Stefano Principato's curator insight, May 30, 2014 6:04 PM

This job requires a combination of skills such as:

  • Identifying amazing content that would work the best for your social communities

  • Making sure that you meet all the brand guidelines and social media guidelines

  • Be vigilant about online reputation management i.e. make sure all comments are responded to, especially if they are negative

  • Discipline your schedule, so that you can manage multiple communities at the same time and, also multiple platforms for the same brand

Rescooped by Michaël Lima-Vanzeler from Integrated Brand Communications
Scoop.it!

9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Marketing & communication | Scoop.it

It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.

 

Exactly the same for most transactions that take place between people and brands. People get what they’re looking for, and then they go.

 

If you ask the people responsible for running brands what customers they want, they’ll often say “as many as possible” or “people who spend a lot” or this age group or that ethnic group – but that’s not what they really want at all. Because, when probed, they have no idea who they want as customers. They’ll take anyone whose buying. They just want the money.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, January 25, 2014 12:21 PM

If a #brand engagement is memorable, credible and emotionally energized then the brand-customer relationship provides value to customers.

Joachim Scholz, PhD's curator insight, January 25, 2014 2:06 PM

Many of these 9 signs can be readily seen violated in current brand crises, which offers an interesting angle on the phenomenon of brand relationship - or on how easy it is to tarnish it.

 

For example, take "3. Openness – facts and opinions are shared" and relate it to BPs deepwater leak a few years ago or the recent Liberty Industry leak in West Virginia. Or "6. Confidence – people believe in themselves and each other", which is lost when a Lululemon CEO violates to what a brand stands for.

 

From this perspective, these 9 items on the list are more than signs. They are more like check marks brand managers have to meet in order to build long-lasting brand relationships. 

Leilani Verona Steffany's curator insight, April 3, 2014 6:10 AM

Without brands you wouldn't be able to sell your products and services. Without brand communication people wouldn't  know about what your brand has to offer in value, benefits and attributes etc. However in this day and age we are constantly being bombarded by advertisements every where we turn. Therefore people tend to avoid ads at all cost (Zipping, Zapping, clocking etc). This article explains the importance of brand and consumer relationships and how you can measure/ predict a healthy consumer and brand relationship by making sure it incorporates the 9 signs below

 

1. Consistency 

2. Integrity 

3. Openness 

4. Humor 

5. Delight 

6. Confidence 

7. Time 

8. Endorsement

9. Value

 

I think these 9 steps are all relevant and important in regards to building, and maintaing a healthy brand and consumer relationships, and that these  principles can be accomplished through a marcoms program, with the help of different communication deciplines to help fulfill aspects of the list! #KeepconsumerswithIMC

Rescooped by Michaël Lima-Vanzeler from CultureRP
Scoop.it!

Interviews : 29 community managers expliquent leur stratégie

Interviews : 29 community managers expliquent leur stratégie | Marketing & communication | Scoop.it

Le community management est un domaine encore récent. On en parle énormément depuis quelques années, mais le métier n’est pas figé et évolue en permanence. Difficile de se contenter de la théorie pour le comprendre, de nombreux discours contradictoires circulant sur la toile. Plutôt que de se fier à des idées reçues ou à des articles plus ou moins en phase avec la réalité, il est préférable de se faire sa propre opinion en partant de ceux qui font ce métier au quotidien : les community managers eux-même. C’est pour cette raison que nous interviewons régulièrement des personnes en poste. Elles nous dévoilent leur vision de leur métier, leur stratégie, leur quotidien. Les voici par ordre ante-chronologique de parution.


Via Culture RP
more...
Antoine Roland 's curator insight, March 1, 2014 7:41 AM

Points de vue croisés de community managers : passionnant !

Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

The State of Social: An Infographic of 6 Best Practices

The State of Social: An Infographic of 6 Best Practices | Marketing & communication | Scoop.it

We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.


Via Lauren Moss
more...
aanve's curator insight, December 23, 2013 11:15 PM

www.aanve.com

aanve's curator insight, December 29, 2013 10:26 PM
www.aanve.com
John Thomas's curator insight, February 12, 2014 12:55 PM
The State of Social: An Infographic of 6 Best Practices
Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Marketing & communication | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
more...
Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 2014 4:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Marketing & communication | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
more...
Ready Media Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 2014 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 2014 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

How to Disappear from the Internet [INFOGRAPHIC]

How to Disappear from the Internet [INFOGRAPHIC] | Marketing & communication | Scoop.it

The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook!

Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...

 


Via Lauren Moss
more...
Ali Anani's curator insight, February 10, 2014 12:35 AM

If you want to disappear for a reason

Nedko Aldev's curator insight, February 12, 2014 11:15 AM

WOW - Fantastic!!!

mareka's curator insight, February 25, 2014 11:51 AM

Toujours utile.

Scooped by Michaël Lima-Vanzeler
Scoop.it!

Le brand content vu par Shakespeare, Pascal et Simone de Beauvoir... - My Words

Le brand content vu par Shakespeare, Pascal et Simone de Beauvoir... - My Words | Marketing & communication | Scoop.it
Si la mode du brand content est ancienne, la philosophie qui la motive l'est encore plus...
more...
Scooped by Michaël Lima-Vanzeler
Scoop.it!

13 Blogging Statistics That Will Make You Change Your Strategy Immediately

13 Blogging Statistics That Will Make You Change Your Strategy Immediately | Marketing & communication | Scoop.it

The advantages of blogging as part of a content marketing strategy are clear for all to see (we hope). But the way you go about it may be about to change. The infographic below from Social Marketin...

more...
No comment yet.
Rescooped by Michaël Lima-Vanzeler from Digital Marketing Trends & Insights
Scoop.it!

12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Marketing & communication | Scoop.it
Learn how you can use your inbound marketing to humanize your brand.

Via sophiedesc
more...
sophiedesc's curator insight, October 27, 2013 11:24 AM

Quite inspiring: a delighting post from Hubspot's blog listing some advice and tactics to make your Brand more human in a digital world. 

The key word? INTERACTION ! 

Rescooped by Michaël Lima-Vanzeler from Leadership and Management
Scoop.it!

10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community

10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community | Marketing & communication | Scoop.it
RT@MCatalaOnLine: 10 Hottest #SocialMediaMarketing Trends Watch Out This 2014 (Infographic) - Business 2 Community http://t.co/jTMFigt8Oq

Via Rami Kantari
more...
No comment yet.
Scooped by Michaël Lima-Vanzeler
Scoop.it!

10 exemples d’entreprises BtoB performantes sur les médias sociaux - Kriisiis.fr - Social Media Trends

10 exemples d’entreprises BtoB performantes sur les médias sociaux - Kriisiis.fr - Social Media Trends | Marketing & communication | Scoop.it
10 exemples d’entreprises BtoB performantes sur les médias sociaux - Kriisiis.fr - Social Media... http://t.co/A02iMBzeMX
more...
No comment yet.
Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Marketing & communication | Scoop.it

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...


Via Lauren Moss
more...
Victor Juarez's curator insight, January 31, 2014 2:43 PM

Muy interesante! datos de trafico en RRSS a nivel mundial, 7 Billones de personas conectadas y el Prime Time a las 15h ! 

Nine0Media's curator insight, February 1, 2014 11:31 AM

#DIYSEO #Nine0Media

Heather Koroll's curator insight, March 19, 2014 9:28 PM

add your insight...

 
Scooped by Michaël Lima-Vanzeler
Scoop.it!

What Does a Day in Social Media Look Like? [Infographic]

more...
No comment yet.
Rescooped by Michaël Lima-Vanzeler from visualizing social media
Scoop.it!

Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Marketing & communication | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
more...
Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.