Over the years, as the content creation trend took over and Google’s decisions lead to a link building extermination, everybody, from a normal person to an influencer or a brand started developing and sharing content ...
It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.
Exactly the same for most transactions that take place between people and brands. People get what they’re looking for, and then they go.
If you ask the people responsible for running brands what customers they want, they’ll often say “as many as possible” or “people who spend a lot” or this age group or that ethnic group – but that’s not what they really want at all. Because, when probed, they have no idea who they want as customers. They’ll take anyone whose buying. They just want the money.
Le community management est un domaine encore récent. On en parle énormément depuis quelques années, mais le métier n’est pas figé et évolue en permanence. Difficile de se contenter de la théorie pour le comprendre, de nombreux discours contradictoires circulant sur la toile. Plutôt que de se fier à des idées reçues ou à des articles plus ou moins en phase avec la réalité, il est préférable de se faire sa propre opinion en partant de ceux qui font ce métier au quotidien : les community managers eux-même. C’est pour cette raison que nous interviewons régulièrement des personnes en poste. Elles nous dévoilent leur vision de leur métier, leur stratégie, leur quotidien. Les voici par ordre ante-chronologique de parution.
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.
Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.
One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.
Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.
Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.
The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook!
Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.