[Free eBook] Big Data, Analytics And The Future Of Marketing And Sales - McKinsey | Marketing Communication | Scoop.it

We’ve recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question. Organizations today face overwhelming amounts of data, organizational complexity, rapidly changing customer behaviors, and increased competitive pressures.   New technologies as well as rapidly proliferating channels and platforms have created a massively complex environment. At the same time, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviors.