A short article but something a bit different from other marketing related articles that I have seen posted lately, this article states some hard facts around the job market involving direct and digital marketing. the statistics show that business are less likely to be hiring staff in this related field as time has gone on which suggests that the industry is highly competitive as of current.
Although NFC technology has been around since the 1980s and marketers are increasingly using it today, the technology was slower to catch on in marketing than QR code technology. QR codes, which are 2-dimensional ...
The main idea that I took out of this article is to "bridge the physical and digital gap" which is where the majority of current marketing initiatives are arising from. NFC is a new emerging technology and a great opportunity’s to appeal directly to their customers in a fast cost effective manner.
PepsiCo Inc. Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola.
Interesting read looking at the top 2 producers of soft drinks Coca-Cola and Pepsi yet Cokes expenditure on their Marketing Campaigns has seen been much more successful than PepsiCo's has been. I believe Pepsi need to re-budget for their next marketing campaign and look at what areas of promotion will be most successful to compete against their opposition as currently Pepsi are trying to do too much and not adding more value to their most popular beverages.
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing.
The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are different divisions reinventing the same wheel? Who creates what content, how is it approved, and where does it reside?
I found this article very relevant to our week 3 class as we focused on the four communication pillars of IMC and this discusses the component of "Content" different to that in the lecture. The main lesson I learnt from reading this article was that the companies discussed, their marketing departments viewed their various job as a set of individual tasks that they are assigned to complete in their working week in which they fail to incorporate the purpose of what they are trying to achieve. Team work and synergy amongst workers is crucial for a company to successfully channel their marketing campaigns to the consumer and to be successfully externally you must first have a strong internal focus in any company.
"According to a customer engagement study conducted by the Business Marketing Association around 72% marketers all over the world consider effective customer engagement as the top most priority for the success of the business"
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...
A very interesting article which Josh Herman presents his opinion of the use of database information and mobile marketing as a form of direct marketing to achieving the best results. I personally agree with Josh and believe that Mobile Marketing is a highly effectives channel of direct marketing over other electronic sources as androids are becoming ever more popular and consumers almost always have their phones on them contact to the consumer can be at any time possible.
Mobile Marketing is definitely a fresh approach from conventional marketing approaches and with the increase in consumers on smartphones it makes it an effective channel for contacting consumers. I believe mobile marketing will continue to grow rapidly and with users having their phones on them at all times it allows for 24/7 advertising to your target market.
Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.
Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.
The catch is that marketers often base digital spend on assumptions and perceived consumer behavior rather than the actual ways consumers interact with brands online. As a result, investments designed to improve consumer engagement -- email promotions, social media interactions, mobile spend -- frequently miss the mark, compromising the brand's ability to connect with the right consumers at the right times.
The misalignment of brands and consumers is even more relevant during the holiday shopping season. For instance, a recent study showed that half of consumers are influenced by social media when making online purchases, but only 8 percent of Facebook campaigns and 4 percent of Twitter campaigns focus on money-saving promotions. Unless big brands effectively calibrate their marketing strategies to align with actual consumer behaviors, it's unlikely that they will be able to achieve holiday sales targets -- not to mention sales goals for the rest of the year.
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Nick Moxon's insight:
Very Relevant to consumer engagement in relation to online purchasing and the use of social media as a tool to interact with customers. I think it’s important companies reevaluate their channels for communicating with customers as the digital age brings constant changes and challenges that brands must be keep up with to effectively reach their customers’ needs.
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...
Very interesting article discussing the importance of the link between branding and social media, with such a large audience of 500 million twitter uses and 1 billion Facebook users the potential to interact with customers for free gives companies great opportunities to strengthen their brand awareness and interactions from customers. a very interesting statistic is 9 out of 10 people aged between 18 to 34 talk about brands on social media, what does this mean for products aimed at this demographic for the future?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.