Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.
In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.
Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.
See how tablets have changed online shopping here.
Writing his memoir, ‘Goodbye To All That’, Robert Graves reminded himself that ‘people like reading about food and drink’; so I’ve decided to write about burgers and fried chicken, alongside social media (always adds flavour). A social media fast food fight.
It's time once again to gaze deeply into our crystal balls and predict what the new year may deliver to our cherished industry. Mobile marketing will see (2013: What Does The Future of Mobile Marketing Hold?
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