Marketing coach2u
Follow
Find
713 views | +0 today
Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
Your new post is loading...
Your new post is loading...
Scooped by gillkelley
Scoop.it!

Polaroid's Fotobar Stores Will Let You Print Photos From Your Phone

Polaroid's Fotobar Stores Will Let You Print Photos From Your Phone | Marketing coach2u | Scoop.it
Polaroid is launching retail shops called Fotobars, enabling people to come in and print out the digital photos stored on their phones.
more...
No comment yet.
Scooped by gillkelley
Scoop.it!

You’ve got Klout!? | Social Media Today

You’ve got Klout!? | Social Media Today | Marketing coach2u | Scoop.it
gillkelley's insight:

Everyone deserves good customer service and customer experiences!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

How To Tell A Good Story (infographic)

How To Tell A Good Story (infographic) | Marketing coach2u | Scoop.it
gillkelley's insight:

Keep telling your brand's story!

more...
Anne-Marie Delfgaauw's curator insight, January 2, 2013 7:25 AM

Mooie conclusie: vindt de kampvuurstoryteller binnen jouw bedrijf. Ieder bedrijf ongeacht welke branche kent goede verhalen.

Scooped by gillkelley
Scoop.it!

Ingenious Britain | Social Business Predictions for 2013

Ingenious Britain | Social Business Predictions for 2013 | Marketing coach2u | Scoop.it
social media, SME, marketing, startup
gillkelley's insight:

Predictions for 2013......

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Social Media is an Obsession, not an Addiction, According to Expert

Social Media is an Obsession, not an Addiction, According to Expert | Marketing coach2u | Scoop.it
According to Larry Rosen, psychology professor at California State University and auther of “iDisorder,” people who want to give up social media end up being anxious and being unable to do so.
gillkelley's insight:

Don't get hooked - interesting views on social media, so what can marketers learn from this?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

The State Of Social Media 2012 [Infographic] | Sheehan Marketing Strategies

The State Of Social Media 2012 [Infographic] | Sheehan Marketing Strategies | Marketing coach2u | Scoop.it
Infographic describing the State of Social Media in 2012.
gillkelley's insight:

Month-by-month Infographic - Social Media in 2012

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Affiliate Marketing Trends For 2013

Affiliate Marketing Trends For 2013 | Marketing coach2u | Scoop.it
Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016.
gillkelley's insight:

Affiliate marketing growing globally!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Amazon beats John Lewis to top customer satisfaction survey

Amazon beats John Lewis to top customer satisfaction survey | Marketing coach2u | Scoop.it
Surprise, surprise! Amazon has come top of Foresee’s online customer satisfaction survey for the fifth year in a row.
gillkelley's insight:

Great blog report on online customer satisfaction survey results from ForeSee - where do you sit on the scale?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

NEW DATA: How The Tablet Revolution Is Already Turning Ecommerce On Its Head

NEW DATA: How The Tablet Revolution Is Already Turning Ecommerce On Its Head | Marketing coach2u | Scoop.it
Charts, numbers and analysis....


Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.


In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.


Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.


See how tablets have changed online shopping here. 

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Infographic

Infographic | Marketing coach2u | Scoop.it

Are marketers confident about growth, or concerned about resources? Take a look at the Marketing Confidence Monitor Infographic from The Chartered Institute of Marketing.

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Marketing capability: Angela Hatton interview

Marketing capability: Angela Hatton interview | Marketing coach2u | Scoop.it

Great article on achieving marketing capability.  Trainingzone interviewed course leader Angela Hatton and discussed classroom learning, organisational development and marketing.

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Eight online shopping behaviour traits of men

Eight online shopping behaviour traits of men | Marketing coach2u | Scoop.it
Like Johnny Depp was once quoted as saying, I’m fascinated by human behaviour, by what’s underneath the surface, by the words inside people.

 

Great blog about online behaviour from @Econsultancy!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Social media fast food fight: McDonalds vs KFC

Social media fast food fight: McDonalds vs KFC | Marketing coach2u | Scoop.it

Writing his memoir, ‘Goodbye To All That’, Robert Graves reminded himself that ‘people like reading about food and drink’; so I’ve decided to write about burgers and fried chicken, alongside social media (always adds flavour). A social media fast food fight.

 

"Your Tweets are only as good as your Tweeter!!"

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

A digital diet for the New Year

A digital diet for the New Year | Marketing coach2u | Scoop.it
Forget about losing weight or saving money. Go on a digital diet.
gillkelley's insight:

Do you need disconnecting from your gadgets?

more...
No comment yet.
Rescooped by gillkelley from Digital Marketing & Communications
Scoop.it!

The future of mobile in 2013

The future of mobile in 2013 | Marketing coach2u | Scoop.it
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.

Via Alex Butler
gillkelley's insight:

How is mobile evolving - another view from Econsultancy

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Infographic: Biggest Social Media Moments of 2012

Infographic: Biggest Social Media Moments of 2012 | Marketing coach2u | Scoop.it

Facebook Timeline, SOPA, KONY and President Obama's re-election were just some of the big social media stories of 2012. See what else happened this year.

gillkelley's insight:

Great infographic!! Now onto 2013

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Google's Doodle Of Doodles For New Years Eve 2012

Google's Doodle Of Doodles For New Years Eve 2012 | Marketing coach2u | Scoop.it
If you visit Google today, New Years Eve, you will see a very busy Google logo. The logo makes up many of the best Google Doodles created in 2012. In a sense, it is a Google Doodle of Google Doodles.
gillkelley's insight:

Goodbye 2012!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

2013: What Does The Future of Mobile Marketing Hold? | Mobile Marketing Watch

2013: What Does The Future of Mobile Marketing Hold? | Mobile Marketing Watch | Marketing coach2u | Scoop.it
It's time once again to gaze deeply into our crystal balls and predict what the new year may deliver to our cherished industry. Mobile marketing will see (2013: What Does The Future of Mobile Marketing Hold?
gillkelley's insight:

Mobile marketing in 2013 - what do you predict?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

40 Digital Media Resources You May Have Missed

40 Digital Media Resources You May Have Missed | Marketing coach2u | Scoop.it
It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.
gillkelley's insight:

End of the year round up from Mashable!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

The Kindle's days are numbered - The CIPR Conversation

The Kindle's days are numbered - The CIPR Conversation | Marketing coach2u | Scoop.it
gillkelley's insight:

The Kindle's days may be numbered - but not Kindle's ......... and it depends whether you want to read in the sun!  I still have, and use, both - what about you?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Four brands to inspire your content marketing strategy

Four brands to inspire your content marketing strategy | Marketing coach2u | Scoop.it
Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it.
gillkelley's insight:

Some great brand stories here - creative flair is important whether you have a massive budget or not!

more...
No comment yet.
Rescooped by gillkelley from Marketing and the Law
Scoop.it!

Online behavioural advertising: ASA to regulate process of serving targeted ads

Online behavioural advertising: ASA to regulate process of serving targeted ads | Marketing coach2u | Scoop.it

Behavioural advertising networks will be subject to UK advertising rules from February next year, the advertising regulator has said.


Via CIM Academy
more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Digital Minds Forum

Digital Minds Forum | Marketing coach2u | Scoop.it

An interesting case study on the use of digital tools in a not-for-profit context.

 

Digital Minds Forum - a platform for the digital marketing industry to express their own views on emerging trends, contribute to discussions, promote ideas and even collaborate...

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Should retailers offer in-store wi-fi?

Should retailers offer in-store wi-fi? | Marketing coach2u | Scoop.it
Offering free wi-fi in stores means that customers can use their mobile or tablet devices without any frustrating connection issues.
more...
No comment yet.
Scooped by gillkelley
Scoop.it!

How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | Marketing coach2u | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

 

Brilliant use of community and crowd-sourcing of ideas!

more...
No comment yet.