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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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10 mobile websites that suffer from chronic pop-up syndrome

10 mobile websites that suffer from chronic pop-up syndrome | Marketing coach2u | Scoop.it
The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am.
gillkelley's insight:

Interstitialitis!!

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How To Measure Social Media Return On Investment (ROI) | Gary Hyman|Social Media Strategy|Social Media Coaching|Social Media Management

How To Measure Social Media Return On Investment (ROI) | Gary Hyman|Social Media Strategy|Social Media Coaching|Social Media Management | Marketing coach2u | Scoop.it
How do you measure the return on investment for social media?
gillkelley's insight:

Great video explaining how to measure ROI for social media in a Contact Centre environment

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Brands take to Vine: News from Warc.com

Brands take to Vine: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

WARC reports that brands are picking up Vine and using it in promotion

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Understanding the digital consumer

Understanding the digital consumer | Marketing coach2u | Scoop.it
A lot has been made of the growth of digital device usage and the complexity it brings as we look to build an ever-clearer picture of customer behavior.
gillkelley's insight:

Know your customer and put them at the centre of everything you do - good to know that my pre-digital message still holds true in a digital marketing world!

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Kellogg adopts new digital ad model: News from Warc.com

Kellogg adopts new digital ad model: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Are Kellogg taking a risk with their digital ads - or pioneering a new ad model for brands?

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7 Incredible Web Design, Branding, Digital Marketing Experiences

7 Incredible Web Design, Branding, Digital Marketing Experiences | Marketing coach2u | Scoop.it
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital!
gillkelley's insight:

Great article from a digital evangelist!

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"Aspirational brands" set for growth: News from Warc.com

"Aspirational brands" set for growth: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Some interesting brand metrics here from Credit Suisse.

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How Tesco uses Facebook, Twitter, Pinterest and Google+

How Tesco uses Facebook, Twitter, Pinterest and Google+ | Marketing coach2u | Scoop.it
Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+.
gillkelley's insight:

Great article from Econsultancy on ways Tesco uses social media!

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A Liquor Brand’s Social Challenges

A Liquor Brand’s Social Challenges | Marketing coach2u | Scoop.it
Jack Daniel's marketing exec Carmen D'Ascendis explains the headaches for a regulated brand doing even the simplest engagement on social platforms.
gillkelley's insight:

Ii's not always easy! Social media needs careful management ina regulated market.

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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | Marketing coach2u | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
gillkelley's insight:

Boost sales, remind about your brand or just add rewards - gamification is great - but make sure it fits your image

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The true meaning of working from home

The true meaning of working from home | Marketing coach2u | Scoop.it
The world recently celebrated Global Entrepreneurship Week, which aims to encourage people to set up their own businesses.
gillkelley's insight:

Great examples of small businesses on the web from Econsultancy

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Facebook launches 5 steps to social media retail success | The Wall Blog

Facebook launches 5 steps to social media retail success | The Wall Blog | Marketing coach2u | Scoop.it
Facebook is having a new year focus on retailers and has put together a new Retail Centre for small and medium-sized businesses (SMBs) in the UK. They can
gillkelley's insight:

Interesting news for SMEs in the UK - Facebook has some tips

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Personalisation is key theme in Morrisons' first foray into ecommerce

Personalisation is key theme in Morrisons' first foray into ecommerce | Marketing coach2u | Scoop.it
When Morrisons bought Kiddicare in 2011 one of the main motivations was to take advantage of the latter’s expertise in ecommerce.
gillkelley's insight:

Great Case Study from Econsultancy - Morrisons Cellar - ecommerce

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Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge

Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge | Marketing coach2u | Scoop.it

As digital budgets rise, agency and client grasp of ROI erodes
SUMMARY: Marketers are increasing their digital budgets while fewer of them grasp their return-on-investment, according to an Econsultancy survey for Responsys. More than 7 in 10 companies say they will spend more on digital, but the number of them saying they have a "good" or "very good" understanding of ROI dropped from 55% to 50%, the study showed. Agencies report that their clients' understanding of digital ROI is also eroding, with 36% ranking it "poor" or "very poor.

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Marketing Using Facebook

Marketing Using Facebook | Marketing coach2u | Scoop.it
Let us here at Wikimotive show you the numbers behind marketing using Facebook.
gillkelley's insight:

Is it all about the numbers?

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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com | Marketing coach2u | Scoop.it

Andrew Tran:  "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...


Via The Digital Rocking Chair
gillkelley's insight:

I tried and failed - still, practice makes perfect, or so they say!

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Jeni Mawter's comment, February 6, 2013 4:21 PM
Agree totally with you Tim!
malika bourne's curator insight, February 7, 2013 9:42 PM

How do you makde it play? Now, cna you tell me how to make play?

I donot know nothin' bout no stapler..

Carmenne K. Thapliyal's curator insight, April 14, 2013 12:41 PM

Loved it !! 

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20 heinous examples of PR and social media jargon

20 heinous examples of PR and social media jargon | Marketing coach2u | Scoop.it
We're not big fans of jargon and PR speak on this blog, and we did round up some of our least favourite words and phrases a few years ago.
gillkelley's insight:

A great collection of 'what not to write' from Graham Charlton at Econsultancy!!  Guilty of - 'value add' - what about you?

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Evolution of Creativity and Branding Through Augmented Reality

Evolution of Creativity and Branding Through Augmented Reality | Marketing coach2u | Scoop.it
There comes a time when there's this one idea, one concept that breaks all the stereotypes, smashes all the existing modules and notions and comes out like a wild horse and takes everyone by surprise, and the best thing about it is, it works.
gillkelley's insight:

Good article about augmented reality in advertising - useful for students on CAM Digital Diplomas

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10 Tips To A More Professional LinkedIn Profile

10 Tips To A More Professional LinkedIn Profile | Marketing coach2u | Scoop.it
Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.

Via Mark Strozier, William Machado
gillkelley's insight:

Useful hints and tips here.

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Elsie Whitelock's curator insight, March 5, 2013 1:59 PM

Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.

Dave Cottrell's curator insight, March 12, 2013 9:35 AM

With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?

Abe Soltani's curator insight, April 19, 2013 9:09 PM

very useful

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Which of the top 20 UK online retailers use responsive design?

Which of the top 20 UK online retailers use responsive design? | Marketing coach2u | Scoop.it
Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from a single set of code - which is obviously very useful as the mobile web continues to grow in popularity.
gillkelley's insight:

Another great article for retailers - mobile marketing and responsive design - who does and who doesn't?

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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Marketing coach2u | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events. This year I'll be presenting
gillkelley's insight:

Great list from Lee Odden - how many do you know/follow?

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Rescooped by gillkelley from CIM Academy Digital Marketing
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | Marketing coach2u | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm, CIM Academy
gillkelley's insight:

Good article - thanks @CIMAcademy!

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Salima SEGHIR's curator insight, January 23, 2013 10:01 PM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 5:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 11:58 AM

add your insight...

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Q&A: John Lewis on the ingredients of a successful multichannel retail strategy

Q&A: John Lewis on the ingredients of a successful multichannel retail strategy | Marketing coach2u | Scoop.it
As less forward-thinking retailers have gone under in the past couple of weeks, John Lewis has been a high street success story, thanks in no small part to its multichannel approach.
gillkelley's insight:

Great article about John Lewis's success with multichannel marketing this Christmas!

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13 content marketing tips from the experts: how to write a great blog

13 content marketing tips from the experts: how to write a great blog | Marketing coach2u | Scoop.it
There are many content marketing tools that B2B marketers can use. The most popular is the blog. In Rebecca Lieb’s book, Content Marketing, she says: “No topic or industry is too arcane for a blog”.
gillkelley's insight:

Useful hints for writing a good blog.

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Five trends from CES that marketers need to know

Five trends from CES that marketers need to know | Marketing coach2u | Scoop.it
The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.
gillkelley's insight:

The Internet of Things - at CES - great article from Econsultancy

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