Marketing coach2u
Follow
Find
714 views | +0 today
Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
Your new post is loading...
Your new post is loading...
Scooped by gillkelley
Scoop.it!

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices | Marketing coach2u | Scoop.it
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed.
gillkelley's insight:

Interesting stats on mobile use

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Doctors call for ban on all alcohol ads - Brand Republic News

Doctors call for ban on all alcohol ads - Brand Republic News | Marketing coach2u | Scoop.it
Health pressure groups are to demand the phasing out of all alcohol advertising as part of their latest campaign to tackle Britain‘s drinking problem. - Brand Republic
gillkelley's insight:

And discussions about advertising and selling alcohol continue......

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Coming soon: paid YouTube channels?

Coming soon: paid YouTube channels? | Marketing coach2u | Scoop.it
When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo's ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.
gillkelley's insight:

Is this the future for YouTube?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Nielsen to recognize that TV viewing doesn't always involve a TV: report

Nielsen to recognize that TV viewing doesn't always involve a TV: report | Marketing coach2u | Scoop.it
As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.
gillkelley's insight:

Useful reminder that not all TV is watched on a TV! 

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Coke tops creativity charts: News from Warc.com

Coke tops creativity charts: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

The Gunn Report for Media names Coca-Cola as top of the advertisers' league in terms of creativity!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

100 frequently used digital marketing acronyms

100 frequently used digital marketing acronyms | Marketing coach2u | Scoop.it
When I first started working in the internet industry, back in 1874, a colleague said to me that I shouldn’t be daunted by the ridiculous number of acronyms that are seemingly used on a daily basis. I’d learn them in good time, he said.
gillkelley's insight:

Great - definitions of digital marketing acronyms - thank you!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Brands face social media minefield: News from Warc.com

Brands face social media minefield: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Interesting survey results from Netbase about brands and social media

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Heinz: A history in ads | News | Marketing Week

Heinz: A history in ads | News | Marketing Week | Marketing coach2u | Scoop.it
After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.
gillkelley's insight:

Just a great history in ads! Let's hope it continues

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Six examples of mobile marketing excellence

Six examples of mobile marketing excellence | Marketing coach2u | Scoop.it
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.
gillkelley's insight:

Great examples for mobile marketers!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

How John Lewis uses Pinterest, Facebook, Twitter and Google+

How John Lewis uses Pinterest, Facebook, Twitter and Google+ | Marketing coach2u | Scoop.it
In recent weeks I’ve begun looking at the different ways in which some of the world’s biggest brands use social media.
gillkelley's insight:

Great case study from Econsultancy - John Lewis and how they use social media.

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Social media measurement: Is Google Analytics getting it wrong?

Social media measurement: Is Google Analytics getting it wrong? | Marketing coach2u | Scoop.it
Social media attribution is BIG news.
gillkelley's insight:

Interesting - I've watched a couple of webinars recently on social media ROI and read lots of articles.  This is the most insightful so far - there's no point in learning how to 'do it' if the figures are then incorrect!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Hey Leaders! Listening Isn’t Easy, But It’s Essential

Hey Leaders! Listening Isn’t Easy, But It’s Essential | Marketing coach2u | Scoop.it
3 Tips for Better Leadership Communications: We create barriers to active listening and our performance suffers
gillkelley's insight:

Great activity in this article for practising active listening!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Online influence increases: News from Warc.com

Online influence increases: News from Warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

So we're up to two-thirds of global web-users purchasing online!  Where are your customers?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Becoming a Social Organization

gillkelley's insight:

We've said it before, and we'll say it again - social media in marketing doesn't just happen - you need to plan it round the customer and what you want them to experience

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Establishing your brand's social media voice - Smart Insights Digital Marketing Advice

Establishing your brand's social media voice - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
Aligning your social media communications strategy with your brand In order to be successful online your style and tone of voice needs to reflect your bra. Marketing topic(s):Brand positioning. Advice by Guest Expert.
gillkelley's insight:

Studying 'Integrating Digital Media and Branding? Then read this.....

more...
No comment yet.
Rescooped by gillkelley from Digital Marketing & Communications
Scoop.it!

CES keynote: Young people today are 'born mobile'

CES keynote: Young people today are 'born mobile' | Marketing coach2u | Scoop.it
Mobile technology is no longer limited to laptops, smartphones and tablets. It's seeping into every corner of our lives, including television and movies, cars, the workplace, health care, education and eventually our bodies.

Via Alex Butler
gillkelley's insight:

More about millenials! 

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Using social media monitoring for market research

Using social media monitoring for market research | Marketing coach2u | Scoop.it
Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.
gillkelley's insight:

Great article for those studying Web Analytics and Social Media Monitoring with CAM - an, in fact, anyone who is 'listening' online.

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

How to make an infographic online: five essential free tools

How to make an infographic online: five essential free tools | Marketing coach2u | Scoop.it
Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.
gillkelley's insight:

Useful information for those wanting to use infographics in their presentations

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Digital Marketing Jobs and Recruitment Tips | Target Internet

gillkelley's insight:

Great infographic for those looking for a job in digital marketing!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Marketing coach2u | Scoop.it
more...
Neil Wilkins's curator insight, February 15, 2013 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Mercor's curator insight, February 15, 2013 12:32 PM

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Scooped by gillkelley
Scoop.it!

The importance of search optimised PR

The importance of search optimised PR | Marketing coach2u | Scoop.it
Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
gillkelley's insight:

Interesting article on why PR and SEO need to join forces

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Social lessons from the traditional loyalty program playbook

Social lessons from the traditional loyalty program playbook | Marketing coach2u | Scoop.it
Anyone who tells you a tweet is worth a specific amount of money is wrong. One source will tell you a tweet is worth 1/10th of a cent and another will tell you it's worth $5. A Facebook Like, meanwhile, is valued from $8 to $137.84.
gillkelley's insight:

Yet more on measuring the value of social media!

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Powered by Nature

Powered by Nature | Marketing coach2u | Scoop.it
An initiative of the IUCN Commission on Education and Communication and the Alcoa Foundation
gillkelley's insight:

Interesting opportunity to create a social media campaign that 'makes a difference' and enter a competition at the same time! Could look godd on the CV?

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

Gartner: Half of retail customer log-ins to be made via social networks by 2015

Gartner: Half of retail customer log-ins to be made via social networks by 2015 | Marketing coach2u | Scoop.it
Half of new retail customer identities will be based on social network profiles by 2015, a Gartner report has claimed.
gillkelley's insight:

Those are big numbers in a prediction for 2015

more...
No comment yet.
Scooped by gillkelley
Scoop.it!

26 superb examples of agile marketing in action

26 superb examples of agile marketing in action | Marketing coach2u | Scoop.it
Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and on getting things done quickly.
gillkelley's insight:

Some great examples of agile marketing from Econaultancy! Which is your favourite?

more...
No comment yet.