Marketing coach2u
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Marketing coach2u
Practical advice for the marketing manager or assistant
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Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch

Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch | Marketing coach2u | Scoop.it
A new infographic created by Interactive Media in Retail Group (IMRG) is generating a lot of attention today. The United Kingdom’s industry association for
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Useful infographic on research into use of mcommerce and e-retail!

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Email marketing second only to organic SEO for ROI [infographic] - Smart Insights Digital Marketing Advice

Email marketing second only to organic SEO for ROI [infographic] - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
New survey reveals success of email marketing success and identifies strategy and optimization as needing improvement
gillkelley's insight:

Nice infographic on email marketing from Econsultancy via @smartinsights!

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6 Free Realtime Google Analytics Dashboards | Notes - Dan Barker

6 Free Realtime Google Analytics Dashboards | Notes - Dan Barker | Marketing coach2u | Scoop.it
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Thanks Google - Realtime analytics dashboards!

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A tutorial on Facebook Promoted Pages - Smart Insights Digital Marketing Advice

A tutorial on Facebook Promoted Pages - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
Have you tried Facebook's Promoted Pages yet? I noticed something new in my admin panel last week. Yep, I'd finally got Promoted Pages rolled out to me. S. Marketing topic(s):Facebook Marketing. Advice by Marie Page.
gillkelley's insight:

Good advice from Marie Page on @smartinsights.com - Facebook's promoted pages and how to use them.

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3 Tips for Keeping Your Buyer Personas Fresh and Alive

3 Tips for Keeping Your Buyer Personas Fresh and Alive | Marketing coach2u | Scoop.it
Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations....
gillkelley's insight:

Some good advice from The Content Marketing Institute about avoiding complacency and targeting more accurately.

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YouView launch ads banned

YouView launch ads banned | Marketing coach2u | Scoop.it
Advertising Standards Authority upholds complaint by Virgin Media that claims about the service being 'unique' were untrue. By Mark Sweney

Via CIM Academy
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Legal, decent, honest and truthful......?

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Global trends - what every marketer needs to know| Official CIM magazine - The Marketer

Global trends - what every marketer needs to know| Official CIM magazine - The Marketer | Marketing coach2u | Scoop.it
gillkelley's insight:

Great article by Anne Lise Kjaer in the CIM's magazine 'The Marketer' - the major global trends that marketers need to think about for the future.

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33 examples of great meta descriptions for search

33 examples of great meta descriptions for search | Marketing coach2u | Scoop.it
Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.
gillkelley's insight:

'Search term, why you, and why now - as well as why you're the best' key to writing your meta description

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4 Truths About Content Marketing Agencies

4 Truths About Content Marketing Agencies | Marketing coach2u | Scoop.it
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it's hard to tell the...
gillkelley's insight:

There's some useful advice here for anyone considering contracting an agency - if you are looking to outsource you need to read this.

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Carlsberg shifts social media focus : News from warc.com

Carlsberg shifts social media focus : News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Do you want to be 'the most talked about' on the Internet?  Follow Carlsberg's lead

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Is the future of mobile wallets finger-lickin' good? KFC and Airtag think so

Is the future of mobile wallets finger-lickin' good? KFC and Airtag think so | Marketing coach2u | Scoop.it
I asked Airtag CEO Jeremy Leroyer what happens when we deal with 35 different merchants: Do we need 35 different apps?
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Mobile wallets teaming up with retailers in the UK.

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How to Choose Colors for your Ecommerce Site

How to Choose Colors for your Ecommerce Site | Marketing coach2u | Scoop.it
gillkelley's insight:

Interesting article on using colour in ecommerce!  Make yours stand out...

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UK digital ad spend up 12.5% to almost £5.5bn | IAB UK

UK digital ad spend up 12.5% to almost £5.5bn | IAB UK | Marketing coach2u | Scoop.it
Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend.
Digital advertising up £607m; mobile driving over half this growth.
Video up 46% to £160m; social media up 24% to £328m.
gillkelley's insight:

Some interesting facts from the IAB adspend report (conducted by PWC) - mobile is driving half the growth in digital adspend!

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eBay aims to be "omnichannel": News from warc.com

eBay aims to be "omnichannel": News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Consumers are in charge more than ever before says eBay's CEO - give shoppers what they want........ isn't that marketing?

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What do shoppers actually want from a mobile experience?

What do shoppers actually want from a mobile experience? | Marketing coach2u | Scoop.it
Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.
gillkelley's insight:

Inspire your mobile shoppers or they won't buy!

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Reinventing the High Street: join the Telegraph campaign - Telegraph

Reinventing the High Street: join the Telegraph campaign - Telegraph | Marketing coach2u | Scoop.it
The Telegraph's Reinventing the High Street campaign aims to regenerate our historic shopping communities for future generations. Find out how you can get involved.
gillkelley's insight:

Should we be saving Britain's High Streets? If so, how would you do it?

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Are You Listening to Your Most Important Customers?

Are You Listening to Your Most Important Customers? | Marketing coach2u | Scoop.it
The "silent majority" in the middle can make or break your business.
gillkelley's insight:

Highlights the point that social media monitoring should be accompanied by a structured programme of research to make sure you listen to the 'majority' in the middle.......

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7 email campaign segmentation techniques - Smart Insights Digital Marketing Advice

7 email campaign segmentation techniques - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
7 simple and effective ways to use email segmentation A database filled with a lot of quality data offers many possibilities. The best way to send an emai. Marketing topic(s):Email targeting. Advice by Guest Expert.
gillkelley's insight:

How do you segment your email list? Great article from @smartinsights.com

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Online video budgets rise: News from warc.com

Online video budgets rise: News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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@WARC - marketing budgets for online video are increasing in the US.

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How to use Google Analytics advanced segments: a guide for beginners

How to use Google Analytics advanced segments: a guide for beginners | Marketing coach2u | Scoop.it
Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
gillkelley's insight:

Great blog post from Graham Charlton at Econsultancy - Using Google Analytics advanced segments.

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How one tweet could cost you your job - The CIPR Conversation

How one tweet could cost you your job - The CIPR Conversation | Marketing coach2u | Scoop.it
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A cautionary tale - watch your tweeting step!

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trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE BRANDS"

trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE BRANDS" | Marketing coach2u | Scoop.it
gillkelley's insight:

Consumer trends - move towards 'Clean Slate Brands'.  What's a 'clean slate brand'? Read all about the trend here.

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How Gmail Has Evolved Over the Years

How Gmail Has Evolved Over the Years | Marketing coach2u | Scoop.it
Gmail turns 9 this month, and before we know it, it will be heading off to middle school. Here's a look at how it has evolved over the years.
gillkelley's insight:

The evolution of Gmail - great infographic from Mashable!

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Website competitive analysis and review: a guide for marketers

Website competitive analysis and review: a guide for marketers | Marketing coach2u | Scoop.it
Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.
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Why and how marketers should conduct website competitive analysis - another great article from econsultancy

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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Marketing coach2u | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
gillkelley's insight:

A great article from Econsultancy on how charities are using Pinterest - good to see a different focus from the traditional commercial use of social media

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