Marketing coach2u
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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web

In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web | Marketing coach2u | Scoop.it
By understanding the customer journey across media, devices and platforms, marketers can better optimize search and social marketing performance.
gillkelley's insight:

Great blog by Lee Odden about the customer journey - and it's about doughnuts!

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Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | Marketing coach2u | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler
gillkelley's insight:

6 useful tips for digital marketing - it's always interesting to read different people's views!

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Nedko Aldev's curator insight, May 22, 2013 3:08 AM

add your insight...

 
Charity WIlls's curator insight, May 25, 2013 3:43 AM

Marketing Strategy for the Digital Age

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RedEye International Ltd | Infographic – The Evolution of Email Marketing

RedEye International Ltd | Infographic – The Evolution of Email Marketing | Marketing coach2u | Scoop.it
gillkelley's insight:

Evolution of Email Marketing - another great graphic, this time from RedEye - specialists in email and website optimisation.

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How One School Uses Social Media To Empower Parents And Students - Edudemic

How One School Uses Social Media To Empower Parents And Students - Edudemic | Marketing coach2u | Scoop.it
In this series of video interviews, we learn how one school in Kansas uses social media to empower student learning and connect with parents.
gillkelley's insight:

4 video interview about how one school district in Kansas uses social media with parents, teachers and students.

 

Useful tips on overcoming the risks perceived by stakeholders initially.

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Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | Marketing coach2u | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.

Via Ivo Nový, Becky Gaylord, Lisa Sicard, Gerrit Bes
gillkelley's insight:

Common sense - but nicely summarised in the graphic!

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Converting the mobile online shopper

Converting the mobile online shopper | Marketing coach2u | Scoop.it
Now that mobile access is essentially ubiquitous, the leading ecommerce sites have incorporated responsive website design to ensure a seamless user experience between devices.
gillkelley's insight:

More about mobile conversions from Econsultancy!

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Alex Ferguson, 1.5M Likes & The Social Stats In Full

Alex Ferguson, 1.5M Likes & The Social Stats In Full | Marketing coach2u | Scoop.it
Yesterday morning, Sir Alex Ferguson announced his retirement from Manchester United, and social media imploded. Every now and then, a story like this will dominate the digital airwaves and this was no exception.
gillkelley's insight:

Social media monitoring in action!

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trendwatching.com's May 2013 Trend Briefing covering the consumer trend "PRETAIL"

trendwatching.com's May 2013 Trend Briefing covering the consumer trend "PRETAIL" | Marketing coach2u | Scoop.it
gillkelley's insight:

Consumers looking to support products and services pre-launch says trendwatching.com

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Review and improve your site conversion rates by adding a personal touch - Smart Insights Digital Marketing Advice

Review and improve your site conversion rates by adding a personal touch - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
9 approaches to increase conversion through increasing visitor engagement Marketers spend a lot of time and resource in driving their target audience to t. Marketing topic(s):Conversion optimisation strategy.
gillkelley's insight:

Great engagement strategies to improve conversion from Smart Insights!

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Forecast growth in percentage of online retail / Ecommerce sales - Smart Insights Digital Marketing Advice

Forecast growth in percentage of online retail / Ecommerce sales - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
The potential for online retail growth  I'm currently updating my Ebusiness and Ecommerce Management book to the sixth edition for publication in 2014. . Marketing topic(s):Digital marketing strategy, Ecommerce analytics.
gillkelley's insight:

Useful blog from Dave Chaffey @smartinsights.com on the growth trends in online retail. 

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customer journey

customer journey | Marketing coach2u | Scoop.it
gillkelley's insight:

Interesting article from Google on the impact of different marketing channels on purchase decisions online, and many other stages of the customer journey for ecommerce.

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The Emerging Multiple Screen Story [graphic and BBC Study]

The Emerging Multiple Screen Story [graphic and BBC Study] | Marketing coach2u | Scoop.it
It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...
gillkelley's insight:

Some interesting insight from a BBC study about the evolving mobile content story.

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How Kellogg's uses Facebook, Twitter, Pinterest and Google+

How Kellogg's uses Facebook, Twitter, Pinterest and Google+ | Marketing coach2u | Scoop.it
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
gillkelley's insight:

This is a great series of blog entries from Econsultancy! This week, Kellog's

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No future for digital agencies : News from warc.com

No future for digital agencies : News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Interesting views from the next generation of marketers in Paris!  Will digital agencies become a thing of the past?

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Heineken aligns TV and web : News from warc.com

Heineken aligns TV and web : News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

A report from WARC about Heineken and its successful integration of TV and web!

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5 Mobile Marketing Tools to Connect With Customers on the Go

5 Mobile Marketing Tools to Connect With Customers on the Go | Marketing coach2u | Scoop.it
If you're not reaching mobile customers yet, it's time to start. These 5 tools help you get in on the mobile game easily and at little or no cost.
gillkelley's insight:

5 useful tools for mobile marketers!

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How eBay is Unlocking The Customer Journey | Social Media Club

How eBay is Unlocking The Customer Journey | Social Media Club | Marketing coach2u | Scoop.it
During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company.
gillkelley's insight:

Communicate to all stakeholders involved in the customer journey!

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Social Media and Myers Briggs [INFOGRAPHIC] | Social Media Today

Social Media and Myers Briggs [INFOGRAPHIC] | Social Media Today | Marketing coach2u | Scoop.it
While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate.

Via CIM Academy
gillkelley's insight:

Interesting insight into personality and engagement with social media!

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YouTube pay channels get mixed reaction: News from warc.com

YouTube pay channels get mixed reaction: News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Another great example of the 'blurring' of online and offline..........

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How Siemens successfully uses storytelling

How Siemens successfully uses storytelling | Marketing coach2u | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Karen Dietz
gillkelley's insight:

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

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malek's curator insight, May 12, 2013 7:46 PM

It's a strategy, not just words

Emma's curator insight, May 15, 2013 7:56 AM

Esto si es branding

Peter Fruhmann's curator insight, August 8, 2013 6:57 AM

One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...

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The 7 Breeds Of Digital Marketers [INFOGRAPHIC]

The 7 Breeds Of Digital Marketers [INFOGRAPHIC] | Marketing coach2u | Scoop.it
gillkelley's insight:

Hmmm - e-artiste or marketing megaphone???  Which one are you?

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Joselyn Alvarado Cicilia's curator insight, May 6, 2013 2:28 PM

Which type of digital marketer are you?

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Is Primark mad to ignore ecommerce?

Is Primark mad to ignore ecommerce? | Marketing coach2u | Scoop.it
Obviously, we're big believers in ecommerce at Econsultancy, and we would advise any retailer to start selling online, if they aren't already doing so, but one big name still doesn't see the virtues of online retail: Primark.
gillkelley's insight:

Good example of when margin isn't big enough to switch channel - Primark stays on the High Street - no etailing in site!

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Baidu: the opportunity for European businesses

Baidu: the opportunity for European businesses | Marketing coach2u | Scoop.it
The value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest ecommerce market at some point this year.
gillkelley's insight:

Really useful article from Econsultancy for anyone wanting to sell online in China - great analysis of the opportunity for European companiues using Baidu

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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Marketing coach2u | Scoop.it
gillkelley's insight:

Good reminder - it isn't enough to just have 'pages' and 'profiles', you need to have a strategy to engage your audience!

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Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 9:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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How should you respond to awkward customers on social media?

How should you respond to awkward customers on social media? | Marketing coach2u | Scoop.it
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
gillkelley's insight:

There's lots of advice (good and bad) about how to deal with customers on social media. This blog entry from Econsultancy comments on an interesting exchange, and makes some very valid comments about managing customer service.  The comments on this blog are interesting in their own right - so many differences of opinion!

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