Marketing coach2u
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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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The Anatomy of a Perfect Web Page

The Anatomy of a Perfect Web Page | Marketing coach2u | Scoop.it
As Web Design, User Experience, Search Engine Optimisation, Conversion Rate Optimisation and many other traditionally individual disciplines become more and more unified it
gillkelley's insight:

Great article from HitReach!

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How Salesforce And Deloitte Tackle Employee Engagement With Gamification

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | Marketing coach2u | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.

Via Alex Butler
gillkelley's insight:

I love gamification as a concept.  It may not work woth all personalities, but as a motivator to drive the speed of moving through a leadership learning programme - great!

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Murray McKercher's curator insight, July 4, 2013 8:03 AM

Gamification of work...great idea

Pierrick Fischer's comment, July 4, 2013 10:09 AM
Gamification is super smart! When you realize how unhappy most people are with their jobs, you also realize the oustanding potential for improvement that you have as a manager! Looking forward to trying some of these techniques!
Kim Zinke (aka Gimli Goose)'s curator insight, July 5, 2013 11:09 PM

So what steps do you need to get identify the type of games?  These tips from the article will help: 

For each employee, figure out what behaviors have the most impact.Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.Recognize and reward behavioral steps along the way as well as end results.
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Starbucks: Customers 'incredibly loyal' despite tax avoidance fallout | News | Marketing Week

Starbucks: Customers 'incredibly loyal' despite tax avoidance fallout | News | Marketing Week | Marketing coach2u | Scoop.it
MWL: Marketing boss Ian Cranna claims its brand values have helped mitigate impact.
gillkelley's insight:

Value of the brand in managing corporate reputation

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10 Ways How To Get Feedback From Your Online Customers - The Usabilla Blog

10 Ways How To Get Feedback From Your Online Customers - The Usabilla Blog | Marketing coach2u | Scoop.it
User feedback is important if you want to create something users will love. This holds true for any product - offline and online. However, sometimes, user
gillkelley's insight:

Common sense blog with some useful reminders!

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12 essential PPC landing page success factors

12 essential PPC landing page success factors | Marketing coach2u | Scoop.it
Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive.
gillkelley's insight:

How to design an effective Landing Page - @Econsultancy

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The A-Z of UX design principles from the big tech firms / experts

The A-Z of UX design principles from the big tech firms / experts | Marketing coach2u | Scoop.it
I was genuinely blown away by the simplicity and usability of the government's GOV.UK website, when it relaunched last year.
gillkelley's insight:

I love this A-Z - user experience is so important @Econsultancy

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Three tips for negotiating with online talent

Three tips for negotiating with online talent | Marketing coach2u | Scoop.it
Just when we were coming to terms with "blogger" being as legitimate a title as "journalist," we learn that some are falling into a more rarefied category: online talent.
gillkelley's insight:

Do you neotiate with bloggers, influencers, pinners, tweeters? Some useful tips here from Econsultancy's blog.

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Bolton abandon QuickQuid sponsorship deal after outcry from fans

Bolton abandon QuickQuid sponsorship deal after outcry from fans | Marketing coach2u | Scoop.it
Bolton have reversed their decision to enter into a sponsorship deal with the pay-day loan company QuickQuid
gillkelley's insight:

Choose your sponsor carefully!  Another example of how customer power can turn around decisions

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Content Promotion Tips for Online Community Managers

Content Promotion Tips for Online Community Managers | Marketing coach2u | Scoop.it
In a few weeks I'll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many
gillkelley's insight:

Great article from Lee Odden - Online Community Manager - voice of the brand!

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10 useful Google Analytics custom dashboards

10 useful Google Analytics custom dashboards | Marketing coach2u | Scoop.it
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
gillkelley's insight:

Useful Google Analytics dashboards from Graham Charlton @Econsultancy

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Seven tips for designing an effective ecommerce call-to-action

Seven tips for designing an effective ecommerce call-to-action | Marketing coach2u | Scoop.it
In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.
gillkelley's insight:

Those all important calls-to-action -some really good tips from Econsultancy

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Hitting The Intergenerational Sweet Spot

Hitting The Intergenerational Sweet Spot | Marketing coach2u | Scoop.it
If you're a Millennial, or manage one, here's the reality of what this generation wants.
gillkelley's insight:

Managing millenials!  It's becoming more and more relevant

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A Futurist Looks at the Future of Marketing

A Futurist Looks at the Future of Marketing | Marketing coach2u | Scoop.it
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.
gillkelley's insight:

Food for thought for marketers?

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10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant | Marketing coach2u | Scoop.it
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

Via Alex Butler
gillkelley's insight:

Make sure they are up to date/speed!

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Celebritize You's curator insight, July 1, 2013 10:17 PM

What to look for when hiring an SEO consultant. And remember that they know the NEW SEO. Let them do their job.

Celebritize You's comment, July 1, 2013 10:17 PM
I give them my references yet many don't even bother checking. SEO now is best when the consultant is also an SEO writer
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Marketing coach2u | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....


Via The Digital Rocking Chair
gillkelley's insight:

Excellent update!

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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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John Lewis aims to expand international presence with airport store | News | Marketing Week

John Lewis aims to expand international presence with airport store | News | Marketing Week | Marketing coach2u | Scoop.it
Department store to open in Heathrow T2.
gillkelley's insight:

Retail detail - multi-lingual staff to increase international awareness. I'll watch its results with interest

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Seven inspiring examples of charity / non-profit marketing campaigns

Seven inspiring examples of charity / non-profit marketing campaigns | Marketing coach2u | Scoop.it
In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category.
gillkelley's insight:

Charity and non-profit marketing at its best @Econsultancy

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Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt – Think Insights – Google

Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt – Think Insights – Google | Marketing coach2u | Scoop.it
Google’s Sridhar Ramaswamy explains how constant connectivity, contextual relevance and a multi-screen world are changing retail online and offline. Read more at Google's Think Insights.
gillkelley's insight:

Great article for anyone focused on in-store and digital marketing from Google.

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Why is the quality of customer service by social media still so poor? - Smart Insights Digital Marketing Advice

Why is the quality of customer service by social media still so poor? - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
Questions to ask to improve the quality of online customer service by social media With 44% of the adults now using the web to share grievances . Marketing topic(s):Customer service and support. Advice by Guest Expert.
gillkelley's insight:

Manage your customer service via social media - find out what customers want from you and deliver it! Interesting Guest Blog on Smart Insights

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A New Framework for Customer Segmentation

A New Framework for Customer Segmentation | Marketing coach2u | Scoop.it
Target your customers according to the jobs they need done.
gillkelley's insight:

Is this new or just easier to achieve through technology?  Interesting article from HBR

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The ultimate guide to startup pre-launch marketing in 5 simple steps

The ultimate guide to startup pre-launch marketing in 5 simple steps | Marketing coach2u | Scoop.it
We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?

Unfortunately, no....
gillkelley's insight:

Some nice ideas for pre-launch marketing

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Marketing coach2u | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.


Via DanielDoherty, Nick Baggott
gillkelley's insight:

Psychology of colour in marketing......

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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Marketing coach2u | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
gillkelley's insight:

Some useful stats here!

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AndySernovitz's curator insight, May 3, 2013 5:36 AM

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

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Tourism chiefs claim GREAT ads have made UK PLC £200m | News | Marketing Week

Tourism chiefs claim GREAT ads have made UK PLC £200m | News | Marketing Week | Marketing coach2u | Scoop.it
VisitBritain commissioned study claims ROI of 8:1 on campaign.
gillkelley's insight:

Great ROI claimed by Visit Britain - heritage, culture and countryside boost tourism.

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International Ecommerce best practices - Smart Insights Digital Marketing Advice

International Ecommerce best practices - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
Examples of the cultural customisation needed for international retail salesOur friends at Practicology recently held an event looking at approaches to cus. Marketing topic(s):Ecommerce strategy, International marketing.
gillkelley's insight:

Interesting analysis and Case Studies from Smart Insights - an international perspective

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