There's a salutary lesson from this research released by MIT Sloan and Cap Gemini late last year that I've referred back to a few times in work with clients. The lengthy (two years) study of around 400 companies was designed...
Research now showing the link between digital maturity (with a strategic approach) and profitability
In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.
How do you segment your influencers for outreach? Traackr have produced a really useful infographic: The Many Faces of Influence - you may be able to spot . Marketing topic(s):Online PR outreach. Advice by Dave Chaffey.
Nice infographic from Traackr via @Smart Insights - Influencer segmentation
Many of the lessons learned in fatherhood apply, on a certain level, to change leadership. Here are the parallels between building a complex LEGO set and coaching a client through transformational change.
5 useful 'Lessons in Leadership' - transferable skills from parenthood to transformational change - thanks LEGO
Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies.
Nokia and Microsoft have always dreamed big – we dreamed of putting a computer on every desk, and a mobile phone in every pocket, and we’ve come a long way toward realizing those dreams. Today marks a moment of reinvention.
I thought it'd be good to start off with a board that offers marketing education -- whatever your area of interest. This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even ...
When considering customer service, you immediately think ‘make/keep the customers happy’ but many do not realise that great customer service isn’t just the product of sales assistants being helpful or having brilliant telephone etiquette.