Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
Yesterday morning, Sir Alex Ferguson announced his retirement from Manchester United, and social media imploded. Every now and then, a story like this will dominate the digital airwaves and this was no exception.
9 approaches to increase conversion through increasing visitor engagement Marketers spend a lot of time and resource in driving their target audience to t. Marketing topic(s):Conversion optimisation strategy.
Great engagement strategies to improve conversion from Smart Insights!
The potential for online retail growth I'm currently updating my Ebusiness and Ecommerce Management book to the sixth edition for publication in 2014. . Marketing topic(s):Digital marketing strategy, Ecommerce analytics.
Useful blog from Dave Chaffey @smartinsights.com on the growth trends in online retail.
During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company.
Communicate to all stakeholders involved in the customer journey!
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Obviously, we're big believers in ecommerce at Econsultancy, and we would advise any retailer to start selling online, if they aren't already doing so, but one big name still doesn't see the virtues of online retail: Primark.
Good example of when margin isn't big enough to switch channel - Primark stays on the High Street - no etailing in site!
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
There's lots of advice (good and bad) about how to deal with customers on social media. This blog entry from Econsultancy comments on an interesting exchange, and makes some very valid comments about managing customer service. The comments on this blog are interesting in their own right - so many differences of opinion!