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Scooped by gillkelley onto Marketing coach2u |
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By understanding the customer journey across media, devices and platforms, marketers can better optimize search and social marketing performance.
gillkelley's insight:
Great blog by Lee Odden about the customer journey - and it's about doughnuts! Delete the scoop?
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While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Via Alex Butler
gillkelley's insight:
6 useful tips for digital marketing - it's always interesting to read different people's views! Delete the scoop?
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gillkelley's insight:
Evolution of Email Marketing - another great graphic, this time from RedEye - specialists in email and website optimisation. Delete the scoop?
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In this series of video interviews, we learn how one school in Kansas uses social media to empower student learning and connect with parents.
gillkelley's insight:
4 video interview about how one school district in Kansas uses social media with parents, teachers and students.
Useful tips on overcoming the risks perceived by stakeholders initially. Delete the scoop?
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Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. Via Ivo Nový, Becky Gaylord, Lisa Buben, Gerrit Bes
gillkelley's insight:
Common sense - but nicely summarised in the graphic! Delete the scoop?
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Now that mobile access is essentially ubiquitous, the leading ecommerce sites have incorporated responsive website design to ensure a seamless user experience between devices.
gillkelley's insight:
More about mobile conversions from Econsultancy! Delete the scoop?
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Yesterday morning, Sir Alex Ferguson announced his retirement from Manchester United, and social media imploded. Every now and then, a story like this will dominate the digital airwaves and this was no exception.
gillkelley's insight:
Social media monitoring in action! Delete the scoop?
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gillkelley's insight:
Consumers looking to support products and services pre-launch says trendwatching.com Delete the scoop?
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9 approaches to increase conversion through increasing visitor engagement Marketers spend a lot of time and resource in driving their target audience to t. Marketing topic(s):Conversion optimisation strategy.
gillkelley's insight:
Great engagement strategies to improve conversion from Smart Insights! Delete the scoop?
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The potential for online retail growth I'm currently updating my Ebusiness and Ecommerce Management book to the sixth edition for publication in 2014. . Marketing topic(s):Digital marketing strategy, Ecommerce analytics.
gillkelley's insight:
Useful blog from Dave Chaffey @smartinsights.com on the growth trends in online retail. Delete the scoop?
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gillkelley's insight:
Interesting article from Google on the impact of different marketing channels on purchase decisions online, and many other stages of the customer journey for ecommerce. Delete the scoop?
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It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper... Via Martin (Marty) Smith
gillkelley's insight:
Some interesting insight from a BBC study about the evolving mobile content story. 
Martin (Marty) Smith's curator insight,
April 23, 10:57 PM
Great Neville Hobson Post On What's Next One area that is constantly on the attention radar is largely to do with the ‘how’ of news consumption. It’s not only about the TV any more: it’s also about computers, tablets and smartphones, separately and used in conjunction with one another. This is the so-called second-screen experience that is already evolving into three or more screens as multiple-device ownership and usage become more common with greater access to the tools, greater understanding of what you can do with them and greater quantities of content to consume and share opinion about.
TV As Hub At Home * Messages should be adapted to their medium not the other way. * News or "news forms" are viable and important marketing tactics. * Data ads new credibility to Meerman Scott's NewsJacking ideas. * Real time TV is amplified by "second screen" content curation. This last bullet is what I'm doing now. It may seem as if my blog post about second screens is unrelated to NCIS or now Body of Proof but their content is what is playing and so earning the reference. Delete the scoop?
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For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
gillkelley's insight:
This is a great series of blog entries from Econsultancy! This week, Kellog's Delete the scoop?
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The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:
Interesting views from the next generation of marketers in Paris! Will digital agencies become a thing of the past? Delete the scoop?
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The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:
A report from WARC about Heineken and its successful integration of TV and web! Delete the scoop?
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If you're not reaching mobile customers yet, it's time to start. These 5 tools help you get in on the mobile game easily and at little or no cost.
gillkelley's insight:
5 useful tools for mobile marketers! Delete the scoop?
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During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company.
gillkelley's insight:
Communicate to all stakeholders involved in the customer journey! Delete the scoop?
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While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. Via CIM Academy
gillkelley's insight:
Interesting insight into personality and engagement with social media! Delete the scoop?
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The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:
Another great example of the 'blurring' of online and offline.......... Delete the scoop?
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you? Via Karen Dietz
gillkelley's insight:
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. Delete the scoop?
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Via Tocquigny
gillkelley's insight:
Hmmm - e-artiste or marketing megaphone??? Which one are you? 
Tocquigny's curator insight,
May 6, 1:47 PM
Everybody’s a digital marketer these days, honing their personal brand via hashtag-optimized tweets, wittily worded Facebook status updates, lovingly organized Pinterest boards and artistically shot Vines. And according to Optify, a Seattle-based marketing software provider for digital marketing agencies, digital marketers can be boiled down to just seven distinct types. Delete the scoop?
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Obviously, we're big believers in ecommerce at Econsultancy, and we would advise any retailer to start selling online, if they aren't already doing so, but one big name still doesn't see the virtues of online retail: Primark.
gillkelley's insight:
Good example of when margin isn't big enough to switch channel - Primark stays on the High Street - no etailing in site! Delete the scoop?
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The value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest ecommerce market at some point this year.
gillkelley's insight:
Really useful article from Econsultancy for anyone wanting to sell online in China - great analysis of the opportunity for European companiues using Baidu Delete the scoop?
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Via Tocquigny
gillkelley's insight:
Good reminder - it isn't enough to just have 'pages' and 'profiles', you need to have a strategy to engage your audience! 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
April 28, 12:01 AM
Can't help feeling surprised that contests are scoring highest as engagement means for social media followers. 
Two Pens's curator insight,
May 3, 12:59 PM
Interesting factoid here: questions rank pretty low on the engagement totem pole. 
Steve Schildwachter's curator insight,
May 4, 9:27 AM
Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around. Delete the scoop?
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Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
gillkelley's insight:
There's lots of advice (good and bad) about how to deal with customers on social media. This blog entry from Econsultancy comments on an interesting exchange, and makes some very valid comments about managing customer service. The comments on this blog are interesting in their own right - so many differences of opinion! Delete the scoop?
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Blof about the role of social media in CRM - is it changing? What do you think?