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Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices | Marketing coach2u | Scoop.it
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed.
gillkelley's insight:

Interesting stats on mobile use

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Practical advice for the marketing manager or assistant
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24 Essential Mind Mapping and Brainstorming Tools

24 Essential Mind Mapping and Brainstorming Tools | Marketing coach2u | Scoop.it
We've compiled a list of mind mapping tools to help you organize, summarize and visualize information.
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So many to choose from - no excuses.....

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How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples

How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples | Marketing coach2u | Scoop.it
While sports teams, news outlets, car companies, universities, non-profits and the entertainment industry dominate the top 200 business pages on Google+, a
gillkelley's insight:

Good examples here - and useful hints about what they're doing right.

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Digital and the Magpie Syndrome - Only Dead Fish

Digital and the Magpie Syndrome - Only Dead Fish | Marketing coach2u | Scoop.it
There's a salutary lesson from this research released by MIT Sloan and Cap Gemini late last year that I've referred back to a few times in work with clients. The lengthy (two years) study of around 400 companies was designed...
gillkelley's insight:

Research now showing the link between digital maturity (with a strategic approach) and profitability

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Brands falling short for female consumers: News from warc.com

Brands falling short for female consumers: News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Interesting perspective - there is a webinar for CIM members from The Marketer this week on the same topic.  http://bit.ly/14yCjlD

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Touching Guinness Ad Has a Surprising Twist

Touching Guinness Ad Has a Surprising Twist | Marketing coach2u | Scoop.it
The subject of this Guinness ad — a basketball game — is hardly groundbreaking for the beer category. Yet the ad cleverly subverts a cliche of the genre to reveal a clever, touc...
gillkelley's insight:

Great ad Guinness!

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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Marketing coach2u | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
gillkelley's insight:

The connected world - some interesting numbers.......

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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Marketing coach2u | Scoop.it

Via The Digital Rocking Chair
gillkelley's insight:

An interesting perspective on the future of social media marketing.

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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

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Developing 21st Century Critical Thinkers - Infographic

Developing 21st Century Critical Thinkers - Infographic | Marketing coach2u | Scoop.it
Download an 11X17 version of the Developing 21st Century Critical Thinkers Infographic by Mentoring Minds.com.

Via Tom D'Amico (@TDOttawa) , Cambridge Marketing Colleges
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Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:05 PM
Mathy: Definitely the time to make some changes...
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
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Brands must work hard in Africa: News from warc.com

Brands must work hard in Africa: News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Why it's so important not to make assumptions!

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How Pepsi uses Facebook, Twitter, Pinterest and Google+

How Pepsi uses Facebook, Twitter, Pinterest and Google+ | Marketing coach2u | Scoop.it
In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.
gillkelley's insight:

Another great article/Case Study from Econsultancy - how does its social networking compare to Coke's?

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The 10 types of online influencers [Infographic] - Smart Insights Digital Marketing Advice

The 10 types of online influencers [Infographic] - Smart Insights Digital Marketing Advice | Marketing coach2u | Scoop.it
How do you segment your influencers for outreach? Traackr have produced a really useful infographic: The Many Faces of Influence - you may be able to spot . Marketing topic(s):Online PR outreach. Advice by Dave Chaffey.
gillkelley's insight:

Nice infographic from Traackr via @Smart Insights - Influencer segmentation

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Brand invasion| CIM magazine - The Marketer

Brand invasion| CIM magazine - The Marketer | Marketing coach2u | Scoop.it
gillkelley's insight:

Great article by Nirmalya Kumar, London Business School, about brand breakout of emerging market brands!

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The Effects Of Pastel Colors In Web Design - The Usabilla Blog

The Effects Of Pastel Colors In Web Design - The Usabilla Blog | Marketing coach2u | Scoop.it
One of the key ambitions of designers is to make a website stand out. A lot of times, bold colors are used to make landing pages more salient. Colors are a
gillkelley's insight:

Some fantastic examples here from Usabilla!  

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Leadership Lessons From LEGO

Leadership Lessons From LEGO | Marketing coach2u | Scoop.it
Many of the lessons learned in fatherhood apply, on a certain level, to change leadership. Here are the parallels between building a complex LEGO set and coaching a client through transformational change.
gillkelley's insight:

5 useful 'Lessons in Leadership' - transferable skills from parenthood to transformational change - thanks LEGO

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How to Master Mobile Marketing

How to Master Mobile Marketing | Marketing coach2u | Scoop.it
How to Master Mobile Marketing #infograpchic
gillkelley's insight:

I like it - 17 Rs!!

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The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview

The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview | Marketing coach2u | Scoop.it
The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there's more momentum than ever. Changes in
gillkelley's insight:

Great interview with author of The New Rules of Marketing & PR - 4th edition now available. David Meermann Scott says we can buy, beg, bug people or earn attention online - how do you engage people?

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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Marketing coach2u | Scoop.it
Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies.
gillkelley's insight:

More metrics - social media monitoring

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Can web technology help to save the high street?

Can web technology help to save the high street? | Marketing coach2u | Scoop.it
Bill Grimsey, who we interviewed on this blog, presented his Alternative Future for the High Street review to ministers and business leaders at parliament yesterday.
gillkelley's insight:

Very interesting article about the future of the UK's High Street retailing from a digital perspective.

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The Next Chapter: An open letter from Steve Ballmer and Stephen Elop

The Next Chapter: An open letter from Steve Ballmer and Stephen Elop | Marketing coach2u | Scoop.it
Nokia and Microsoft have always dreamed big – we dreamed of putting a computer on every desk, and a mobile phone in every pocket, and we’ve come a long way toward realizing those dreams. Today marks a moment of reinvention.
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A Simple Guide to Increasing Customer Lifetime Value: Focus on the First 5 Minutes

A Simple Guide to Increasing Customer Lifetime Value: Focus on the First 5 Minutes | Marketing coach2u | Scoop.it
Several years ago I was fortunate enough to work at Microsoft and take part in a fun usability study. We had two rooms, a one-way mirror, and a simple theory..
gillkelley's insight:

Great article from @KISSmetrics about the importance of first impressions!

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10 of the Best Pinterest Boards to Teach You About Marketing

10 of the Best Pinterest Boards to Teach You About Marketing | Marketing coach2u | Scoop.it
I thought it'd be good to start off with a board that offers marketing education -- whatever your area of interest. This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even ...

Via Cambridge Marketing Colleges
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: Customer service – everybody needs to be involved. It's a culture thing

: Customer service – everybody needs to be involved. It's a culture thing | Marketing coach2u | Scoop.it
When considering customer service, you immediately think ‘make/keep the customers happy’ but many do not realise that great customer service isn’t just the product of sales assistants being helpful or having brilliant telephone etiquette.

Via Andrew Sherratt
gillkelley's insight:

That's what it's all about - customer at the centre of everything!

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Andrew Sherratt's curator insight, July 18, 2013 5:31 AM

A good article discussing how everyone is involved in custoemr service.

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Cut through B2B noise with effective storytelling [infographic] | Alltop

Cut through B2B noise with effective storytelling [infographic] | Alltop | Marketing coach2u | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


Via Kim Zinke (aka Gimli Goose)
gillkelley's insight:

Useful tips for B2B organisations

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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
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PC sales in 'longest' historical drop

PC sales in 'longest' historical drop | Marketing coach2u | Scoop.it
Global personal computer (PC) sales fall for the fifth quarter in a row, making it the "longest duration of decline" in history.
gillkelley's insight:

The downward trend for the PC

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China's young are optimistic: News from warc.com

China's young are optimistic: News from warc.com | Marketing coach2u | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:

Confirms the need to keep up to date with consumer behaviour and not make assumptions based on past information

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