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Rescooped by gillkelley from Tech & Education onto Marketing coach2u |
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Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.
Useful hints and tips here.
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Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive.
gillkelley's insight:
How to design an effective Landing Page - @Econsultancy Delete the scoop?
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I was genuinely blown away by the simplicity and usability of the government's GOV.UK website, when it relaunched last year.
gillkelley's insight:
I love this A-Z - user experience is so important @Econsultancy Delete the scoop?
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Just when we were coming to terms with "blogger" being as legitimate a title as "journalist," we learn that some are falling into a more rarefied category: online talent.
gillkelley's insight:
Do you neotiate with bloggers, influencers, pinners, tweeters? Some useful tips here from Econsultancy's blog. Delete the scoop?
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Bolton have reversed their decision to enter into a sponsorship deal with the pay-day loan company QuickQuid
gillkelley's insight:
Choose your sponsor carefully! Another example of how customer power can turn around decisions Delete the scoop?
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In a few weeks I'll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many
gillkelley's insight:
Great article from Lee Odden - Online Community Manager - voice of the brand! Delete the scoop?
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A bit of customisation always helps if you want to extract maximum value from Google Analytics.
gillkelley's insight:
Useful Google Analytics dashboards from Graham Charlton @Econsultancy Delete the scoop?
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In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.
gillkelley's insight:
Those all important calls-to-action -some really good tips from Econsultancy Delete the scoop?
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If you're a Millennial, or manage one, here's the reality of what this generation wants.
gillkelley's insight:
Managing millenials! It's becoming more and more relevant Delete the scoop?
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Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.
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Food for thought for marketers? Delete the scoop?
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The largest source of intelligence on marketing, advertising, media and research.
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Interesting views from the next generation of marketers in Paris! Will digital agencies become a thing of the past? Delete the scoop?
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The largest source of intelligence on marketing, advertising, media and research.
gillkelley's insight:
A report from WARC about Heineken and its successful integration of TV and web! Delete the scoop?
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If you're not reaching mobile customers yet, it's time to start. These 5 tools help you get in on the mobile game easily and at little or no cost.
gillkelley's insight:
5 useful tools for mobile marketers! Delete the scoop?
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During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company.
gillkelley's insight:
Communicate to all stakeholders involved in the customer journey! Delete the scoop?
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Google’s Sridhar Ramaswamy explains how constant connectivity, contextual relevance and a multi-screen world are changing retail online and offline. Read more at Google's Think Insights.
gillkelley's insight:
Great article for anyone focused on in-store and digital marketing from Google. Delete the scoop?
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Questions to ask to improve the quality of online customer service by social media With 44% of the adults now using the web to share grievances . Marketing topic(s):Customer service and support. Advice by Guest Expert.
gillkelley's insight:
Manage your customer service via social media - find out what customers want from you and deliver it! Interesting Guest Blog on Smart Insights Delete the scoop?
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Target your customers according to the jobs they need done.
gillkelley's insight:
Is this new or just easier to achieve through technology? Interesting article from HBR Delete the scoop?
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We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?
gillkelley's insight:
Some nice ideas for pre-launch marketing Delete the scoop?
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Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design. Via Tocquigny, DanielDoherty, Nick Baggott
gillkelley's insight:
Psychology of colour in marketing...... 
Tocquigny's curator insight,
May 6, 2:22 PM
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best. Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to our product at Buffer, studying this phenomenon is key. Let’s dig into some of the latest, most interesting research on it. Delete the scoop?
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss
gillkelley's insight:
Some useful stats here! 
AndySernovitz's curator insight,
May 3, 5:36 AM
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. 
Athena Catedral's curator insight,
May 16, 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy Delete the scoop?
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VisitBritain commissioned study claims ROI of 8:1 on campaign.
gillkelley's insight:
Great ROI claimed by Visit Britain - heritage, culture and countryside boost tourism. Delete the scoop?
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Examples of the cultural customisation needed for international retail salesOur friends at Practicology recently held an event looking at approaches to cus. Marketing topic(s):Ecommerce strategy, International marketing.
gillkelley's insight:
Interesting analysis and Case Studies from Smart Insights - an international perspective Delete the scoop?
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By understanding the customer journey across media, devices and platforms, marketers can better optimize search and social marketing performance.
gillkelley's insight:
Great blog by Lee Odden about the customer journey - and it's about doughnuts! Delete the scoop?
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While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Via Alex Butler
gillkelley's insight:
6 useful tips for digital marketing - it's always interesting to read different people's views! Delete the scoop?
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gillkelley's insight:
Evolution of Email Marketing - another great graphic, this time from RedEye - specialists in email and website optimisation. Delete the scoop?
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In this series of video interviews, we learn how one school in Kansas uses social media to empower student learning and connect with parents.
gillkelley's insight:
4 video interview about how one school district in Kansas uses social media with parents, teachers and students.
Useful tips on overcoming the risks perceived by stakeholders initially. Delete the scoop?
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Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.
With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?
very useful