During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company.
Communicate to all stakeholders involved in the customer journey!
Questions to ask to improve the quality of online customer service by social media With 44% of the adults now using the web to share grievances . Marketing topic(s):Customer service and support. Advice by Guest Expert.
Manage your customer service via social media - find out what customers want from you and deliver it! Interesting Guest Blog on Smart Insights
Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.
Examples of the cultural customisation needed for international retail salesOur friends at Practicology recently held an event looking at approaches to cus. Marketing topic(s):Ecommerce strategy, International marketing.
Interesting analysis and Case Studies from Smart Insights - an international perspective