Marketing coach2u
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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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Rescooped by gillkelley from Just Story It! Biz Storytelling
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How Siemens successfully uses storytelling

How Siemens successfully uses storytelling | Marketing coach2u | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Karen Dietz
gillkelley's insight:

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

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malek's curator insight, May 12, 2013 7:46 PM

It's a strategy, not just words

Emma's curator insight, May 15, 2013 7:56 AM

Esto si es branding

Peter Fruhmann's curator insight, August 8, 2013 6:57 AM

One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...

Rescooped by gillkelley from Just Story It! Biz Storytelling
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Marketing coach2u | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.

 

Enjoy the chart this research shows. I know I'll be using this in my work with clients!

 

Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
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Jim Signorelli,Story-Lab's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!