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Practical advice for the marketing manager or assistant
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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Marketing coach2u | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
gillkelley's insight:

The connected world - some interesting numbers.......

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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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The 7 Breeds Of Digital Marketers [INFOGRAPHIC]

The 7 Breeds Of Digital Marketers [INFOGRAPHIC] | Marketing coach2u | Scoop.it
gillkelley's insight:

Hmmm - e-artiste or marketing megaphone???  Which one are you?

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Joselyn Alvarado Cicilia's curator insight, May 6, 2013 2:28 PM

Which type of digital marketer are you?

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Is Your Website Optimized For Mobile Visitors? (Infographic)

Is Your Website Optimized For Mobile Visitors? (Infographic) | Marketing coach2u | Scoop.it
gillkelley's insight:

Mobile is growing - is website ready?

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Christopher Cicmanec's curator insight, March 10, 2013 3:39 PM

Are you supporting mobile users at all times? Just creating a mobile optimized landing page is not enough, you need to ensure that mobile users can complete the cal to action  on the device they started with

Arturo Nava's curator insight, March 12, 2013 10:53 AM

Thats cool!

Arturo Nava's comment, March 12, 2013 11:00 AM
Autor: Tom treanos
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Infographic: Biggest Social Media Moments of 2012

Infographic: Biggest Social Media Moments of 2012 | Marketing coach2u | Scoop.it

Facebook Timeline, SOPA, KONY and President Obama's re-election were just some of the big social media stories of 2012. See what else happened this year.

gillkelley's insight:

Great infographic!! Now onto 2013

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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Marketing coach2u | Scoop.it

Breaking down demographic, geographic and search data that shows which networks are the underdogs and which have mounted the winners' podium.

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Marketing coach2u | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss, Marketing Colleges
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Developing 21st Century Critical Thinkers - Infographic

Developing 21st Century Critical Thinkers - Infographic | Marketing coach2u | Scoop.it
Download an 11X17 version of the Developing 21st Century Critical Thinkers Infographic by Mentoring Minds.com.

Via Tom D'Amico (@TDOttawa) , Marketing Colleges
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Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:05 PM
Mathy: Definitely the time to make some changes...
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Marketing coach2u | Scoop.it
gillkelley's insight:

Good reminder - it isn't enough to just have 'pages' and 'profiles', you need to have a strategy to engage your audience!

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Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 9:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Marketing coach2u | Scoop.it
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Neil Wilkins's curator insight, February 15, 2013 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Mercor's curator insight, February 15, 2013 12:32 PM

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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How To Tell A Good Story (infographic)

How To Tell A Good Story (infographic) | Marketing coach2u | Scoop.it
gillkelley's insight:

Keep telling your brand's story!

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Anne-Marie Delfgaauw's curator insight, January 2, 2013 7:25 AM

Mooie conclusie: vindt de kampvuurstoryteller binnen jouw bedrijf. Ieder bedrijf ongeacht welke branche kent goede verhalen.

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Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Marketing coach2u | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.

 

There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.

 

Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.

 

Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.

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