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Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.
Psychology of colour in marketing......
This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.