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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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Rescooped by gillkelley from Transmedia: Storytelling for the Digital Age
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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Marketing coach2u | Scoop.it

Via The Digital Rocking Chair
gillkelley's insight:

An interesting perspective on the future of social media marketing.

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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

Rescooped by gillkelley from Transmedia: Storytelling for the Digital Age
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Marketing coach2u | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....


Via The Digital Rocking Chair
gillkelley's insight:

Excellent update!

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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is